Pay-Per-Click Advertising Information

Improved PPC Marketing Performance from Time-Tested 80/20 Principle


As marketers and business owners, we?re always looking for ?the next big idea or strategy? to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.

Keywords, How to Find Them, and Use Them Effectively


To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don't have to worry about having your own product.

What is Pay-Per-Click?


Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e., visitor) to the advertiser?s web page. PPC requires the advertiser to bid on key words or key word phrases chosen by the advertiser. There are many PPC advertising services available to choose from. Google AdWords and Overture are probably the two most popular in use today.

Ten Tips for Affiliate Marketers Using Google AdWords


One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.

Not Sure If Your Online Advertisement is Working?


Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.

Pay-Per-Click Marketing: How to Waste Your Advertising Budget


A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. Most experienced online business owners already know it.

Google AdWords: Like Playing The Lottery


A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits


It seems to be a phenomenon. You try Google AdWords Select, your ad gets ?disapproved? by the powers that be at Google, you count your losses and give up. It doesn?t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

The Truth About Overtures Pay-Per-Click Program


Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.

Pay-Per-Click Fraud Exposed--Part II


According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."

Pay-Per-Click Search Engines: A Really Bad Investment


What was once such a good thing is now a rip-off and a sham!

Pay-Per-Click Search Advertising Comes First


There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.

Finding The Cheap Clicks


As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It?s a new phenomenon known as ?keyword fatigue?, and it's down to the overwhelming success of programs like Google's AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.

Pay-Per-Click Fraud Exposed


Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?

PPC ClickFraud: Its a Bigger Problem then You Think


Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a report by PriceWaterHouseCoopers, they estimate that Internet Advertising brought in more than $9 billion in 2004 alone.

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