Pay-Per-Click Advertising Information
Adwords & Adsense: A Beginners Guide
First a brief glossary of terms:
Adwords: The program advertisers use to make their adverts.
Adsense: The program Website owners use to display the adverts
CTR: Click Through Rate (the number of page impressions the number of clicks on a advert)
The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00.
Using Adwords to your Advantage
So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google?s Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords.
At this point it is probably wise to point out it is against Google?s Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue.
Making Adsense pay
There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.
How to Use Pay Per Click Marketing, the Emoneyreport Way!
The cycle of affiliate programs and money making ventures goes something like this:
Discover How to Create Ads Which Give Incredible Results!
Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned
an excellent reputation online. They make it easy
for anyone to be able to take credit card payments
from their websites without the hassle of obtaining
a merchant account. It also has a built in affiliate
program. For their trouble they take a small
percentage of each transaction plus a 1.00 service
How To Win The War of Pay per Click Advertising.
Do you know what is the most important question among
most internet marketers specially newbie?s. It?s "How to get
highly targeted visitors to there site?" Believe me, I know
it because I received this question from my subscribers
Top Paying Keywords: How to Increase Your Pay Per Click Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.
AdWords Campaign Set Up Tips - Part Two
Ready for more tips on how to make your AdWords campaign work more effectively for your business?
AdWords Campaign Set Up AdvancedTips
Make Your Ads Different
AdWords Ads: To Syndicate or Not to Syndicate
When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.
AdWords: Setting Your Max Cost Per Click
We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.
How to Beat Your Rivals on Google AdWords
Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..
Work At Home Business Tip - Test Everything
Dinner With Mark Joyner
Internet Advertising Options
Your online business will likely require more
advertising than a contemporary business downtown, yet
some new to the world of online business do not spend
the time and money to advertise their business
appropriately and are, in turn, losing money. Your
online business is crammed into the world wide web
along with thousands of others selling the same
product or service as yourself. Consider this
scenario: In your hometown you want to open an art
supply store. In that same town there are thousands
of art supply stores. In order for your business to
be successful, it will have to stand out in some way
from the others. This is exactly what is happening
when a business is opened online. There is so much
competition, that you must take drastic measures to
ensure that you are getting noticed. Advertising can
be done in so many ways online. These are some of the
most successful ways that you can promote your online
Advertising Click Fraud Rampant Online?
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.
More Articles from Pay-Per-Click Advertising Information:
Why Paid Inclusion is Better than PPC Advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.
Run a Profitable Google Adwords Pay Per Click Campaign
Google and Yahoo-Overture control over 90% of the PPC market and as such you should seriously consider using them if you want the maximum possible exposure to targeted web traffic through PPC advertising .
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips
Most pay per click ads draw amazingly low click through rates (the number of people that click on your ad divided by the number of people that see your ad).
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Effective Keyword Bidding Strategies
When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:
10 Ways To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Success with Adwords
Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit -
3 Tips For Adwords PPC Management
Adwords PPC Management Tip No. 1
Google Adwords Guide I
You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called "Adwords" and allows you use Google.com for marketing. Your ads will be displayed on Google's website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called "Google AdSense". Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.
How To Use PopUps With Google Adwords
One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.
How to Use Pay Per Click Marketing, the Emoneyreport Way!
The cycle of affiliate programs and money making ventures goes something like this:
Click Fraud and How to Deter It
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm
eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search properties such as Google, Overture, FindWhat.com, and Kanoodle, all offer PPC campaigns in which you pay only when someone clicks through your banner ad or link. But PPC also has an enemy--click fraud--and understanding what it is and what to do about it should also be a key part of your PPC
Advertising Your Home Business With Pay Per Click Can Be Risky
An unfortunate byproduct of the pay per click advertising
business is click fraud. Many people with an online business
spend large amounts of money on pay per click advertising only to
discover that many of the people clicking on their ads weren't
really interested in their products or services.
The Secret to Adwords Success
It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.
Pay-Per-Click Marketing: How to Waste Your Advertising Budget
A well-oiled pay-per-click search engine campaign can land
hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. Most experienced online business owners already know it.
Know Which Keywords Provide The Best Return
Is it wise only to reley on traffic from the search engines,
or should you use all kind of options to brand a domain name?
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.
Buying Your Way to the Top with Pay Per Click Advertising
Imagine if you could advertise ONLY to people who have actually expressed an interest in doing business with you? That's basically what happens whenever a prospective customer or client types a phrase into a search engine that's relevant to your business. But how do search engines decide which sites are worthy of top placement in their search results? It turns out that some of the results are ranked by the search engine's computers while others are simply paid advertisements from companies willing to buy their way to the top using Pay Per Click Advertising.
Pay Per Click Search Engines - A Fundamental Overview
Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.