|Ðð©'§ Pay-Per-Click Advertising Information Library|
Google Adsense: What You Need to Know!
We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.
So if you have a website which attracts decent number of hits every month, Google AdSense is probably a good revenue generation model for you and the below mentioned benefits should be effective to get you convinced:
Add a revenue stream to your business:
Google AdSense provides an added revenue stream to your business which is very easy to set up and has a robust backend application which delivers the most relevant ads to the most relevant target group.
Set up procedure is very simple:
You do not need any technology know-how when it comes to signing up with Google AdSense. A simple sign up process, subsequent approval, and copying some basic html code onto your website will get you started with Google ads on your site right away.
Immediate advertisers on your site:
Since Google already operates a very successful AdWords program, where thousands of advertisers sign up, you get immediate advertisers who would like to be featured on your website. No sales or marketing is required by you to get advertisers at any stage.
Continuous Technology enhancement at no cost to you:
Google research team spends thousands of man hours in improving the AdSense programme so that users are directed to the most relevant ads and all this is available to you with no cost.
Don't fret if you don't have a high viewer ship rate on your site: You can still earn via Google AdSense. You can feature the Google search box on your site and the subsequent page displayed with the search results has ads featured on them which can be your revenue generating AdSense Campaign.
No Junk ads displayed on your website:
If you are concerned about displaying junk advertisements which might have no relevance to your website visitors, then Google AdSense is for you. Only relevant ads are displayed to users and that is picked by both the profile that you put together as well as the content on your website. A number of well defined filters work behind the AdSense programme allowing the application to be 'intelligent'.
Find Google ads a tad boring?:
You are not the only one. Even Google engineers realize that the ads need some colour to them and you can add that to the display option. This does not eat into the users' bandwidth and yet displays using a good colour combination on the website.
Google also operates a premium program for webmaster for the AdSense program if your website is attracting more than twenty million page views and five million search queries per month and this is known as AdSense Premier.
Getting started is easy:
It is difficult not to be convinced about the AdSense program, and you can start off quite easily with a single page form which requires basic information about the type of account you would like to have ( business or individual), website information, select product ( AdSense for Content or AdSense for Search) and contact information. Login needs to be created simply with a valid and frequently accessed email address. All the information submitted is sent to Google for approval and on approval, you receive a link to fetch code from which you need to post on your website and you are ON!
AdSense is an easy program to understand and implement and has already provided a steady source of income for many a net entrepreneurs! What are you waiting for?
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Yahoo! Publisher Network - The Next AdSense?
Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.
Can I Make Money Online with the Adsense Program?
Sure you can. If you will learn how many other people make money online with Adsense, I mean really study how and ask a lot of questions on marketing forums, there is no reason in the world you cannot make money with the Adsense program.
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).
Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!
10 Inside Secrets to Google Adwords - Part 1
Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
10 Ways To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
$1 Million in Google AdSense Earnings
They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
Tips for Maximizing Your Google AdSense Revenues
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
The Truth About Overtures Pay-Per-Click Program
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.
Click Fraud and How to Deter It
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search properties such as Google, Overture, FindWhat.com, and Kanoodle, all offer PPC campaigns in which you pay only when someone clicks through your banner ad or link. But PPC also has an enemy--click fraud--and understanding what it is and what to do about it should also be a key part of your PPC campaign.
Tips for Maximizing AdSense Revenue
Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date.
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
Adsense, Boost Your Payout 400%, No Really
3 Adsense Tips To Dramatically Increase CTR
Here are three Adsense Tips, together with the required HTML code, to dramatically increase CTRs and Google Adsense revenue.
Understanding Google AdSense
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at: http://www.ring-tone-software.com (scroll to the bottom)http://www.ringtones-central.com (scroll to the bottom) or http://www.police-central.com (download left side)http://www.police-supplies.com (scroll to the bottom) Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available. ChannelsGoogle recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue. Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively. 1.) Web page content on pages that ads are served should be static not dynamic. 2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google 3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website. 4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page. Revenue EarnedAlthough Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
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