|Ðð©'§ Pay-Per-Click Advertising Information Library|
Pay Per Performance Web Traffic
Why should you pay to get web site traffic, isn't SEO enough?
It's a fair question - after all most businesses on and offline have tight budgets to play with and need to make each and every penny count. So why should you as a business pay good money to drive targeted traffic to your site?
Perhaps there's a clue in the last question.
What other options are there?
You have 3 basic choices to get traffic to your website:
1. You pay - using PPC, ezine ads, banners etc...
2. You borrow - constructing Joint Ventures and endorsed offers with partners
3. You grow your own - with natural search engine optimisation
So which is the best?
Well they all do a different job and have different characteristics, perhaps the best information source you could hope to find on the subject is found here: http://www.trackingandtesting.com/dystatic/TrafficGeneration.php
But why PPC?
You need PPC because you can:
* Control the flow of traffic to your website
* Target buying customers and those most likely to buy through correct keyword targeting
* Test different offers
The last benefit above is perhaps the most important. Remember a page on a website doesn't have to stay recorded online forever...
Just because you've completed your site in terms of the pages you want to add (although in truth you'll never be finished as you can continually add more related content), this does not preclude you from testing other pages...
The value of testing
Simple scenario: You want to test 2 price points for a product/service. (Yes you can do this and people don't have to know about it so don't be worried).
With a PPC campaign you can have your normal web page (Page A) sitting as normal at the well known web address with all of your normal links pointing to it.
You 2 price point test pages (Page B & C) are a different kettle of fish - they sit off to the side and you push traffic to them using PPC to quickly determine which is the winner.
You can do this for any test you dream up, the bottom line is you can quickly determine what is working and what is not in your marketing.
Knowing what's not working is more important than what is (particularly if you are sailing close to the wind) because you SAVE money you would otherwise have thrown away.
The Affiliate Advantage
When you have a website that is converting well, you will be able to attract many affiliates (and even super affiliates if you are doing a good enough job and providing a good enough incentive package).
Affiliates can make your business explode overnight if you have done your homework and have the site converting well.
If you have not you may attract them, they may pump some traffic and then they will disappear to pastures new when they see you are not doing a good job.
If I could give you one reason why you should use PPC and in particular Google Adwords as part of your internet marketing campaign it would be this:
"Feedback fast, feedback cheap"
Yes you may spend a little money up front, but you can save yourself a whole lot of heartache on the back end.
Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns. For more free tips on Adwords Campaign Management visit: http://www.pdqprospects.com/benefits/PayPerPerformanceWebTraffic.html
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).
Pay Per Click Advertising Can Be Very Risky Business
Click fraud is an unfortunate byproduct of the pay per click advertising business. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
Why Paid Inclusion is Better than PPC Advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
Discover How to Create Ads Which Give Incredible Results!
Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:
5 Tips to Pay-Per-Clicking
Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you about my success, I'm here to give you some helpful tips with Pay-Per Click advertising which I learned over the past year. The following 5 Tips will help you target your specific audience, and help reach over 85% of internet users in a fast and effective way.
5 Top Tips for Maximizing Your Adsense Profits
1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don't like vague pages that don't make it very clear what the page is all about.
The Evolution of Google AdSense
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
Google AdSense Fraud - Deep Insight
It's worthwhile to examine Google's definition of Google AdSense and Click Fraud, before delving deeper into "AdSense Fraud".
Google Sued Over Click Fraud in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
Sell Multiple Products Through a Single ClickBank Account
A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Here are three good reasons why:
Know Which Keywords Provide The Best Return
Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
Click Fraud ? Threatening the Internet Economy
One of the most popular forms of Internet advertising is pay-per-click (PPC). Merchants place ads with search engines like Google or MSN and the ad appears whenever someone enters a relevant search.
Internet Advertising Options
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
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