|Ðð©'§ Pay-Per-Click Advertising Information Library|
Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success
A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:
"Why do you put quotation marks and square brackets around some keywords?"
I was a bit surprised to realise that I couldn't actually answer him - not in any definite way, at least. So, I set to work finding out what the matching options mean, and how they affect results.
First up is the default, Broad Match. This is where a keyword phrase is written as is, for example: google adwords
This method means that your Ad will potentially be shown to anyone searching for 'google' and 'adwords', in any order and possibly with other terms. So, anyone searching for 'adwords google help' could see your Ad.
Next is Phrase Match. This is where a keyword phrase is enclosed by quotation marks, for example: "google adwords"
This is essentially the next step up from Broad Match - your Ad could be shown to anyone searching for 'google' and 'adwords', but only in that order, and possibly with other terms included in the search. So, 'how to start a google adwords campaign' could trigger your Ad to be shown.
The last in the 'positive' matching options is Exact Match. This is where your keyword phrase is enclosed by square brackets, for example: [google adwords]
This is the most specific of the three types. In this case, your advert will only be shown if somebody searches for 'google adwords' in that order and with no other terms.
These options each have their own merits, but generally, the more specific the search term, the higher your CTR (Click Through Rate).
If you have a small niche to start with, then Broad Match will give you the most exposure. The downside is that the large number of triggering phrases could push your CPC (cost per click) up, as a result of competition.
Larger markets require highly-targeted Ads, and this is where Exact Match (and Phrase Match, to an extent) comes into play. Imagine trying to get clicks from keywords such as 'car parts' compared to 'ford fiesta rear wheel bearing'. Obviously, the more specific your keyword terms, the more likely you are to get an interested visitor to your site.
The last of the keyword matching options is Negative Keyword. This is where a keyword is precluded by a minus sign, for example: -tricks
This stops your Ad from being shown if somebody searches using that term. For example, 'google adwords tricks' would stop your Ad from being shown.
This is useful for prequalifying prospect clients - if you are trying to sell something, then '-free' would be a good term to include in your Keyword list.
Of course, as with any marketing campaign, which of these methods will work best for you is unpredictable, so always remember to test, test test!
If you need more help with setting up your Google AdWords campaign, this particular resource is one that I found useful when starting up: Adword Equalizer - http://www.rob-barrett.co.uk/recommendations_marketing/google-adword-equalizer.php
Best of luck with your Google AdWords campaign!
Rob Barrett is a professional web designer based in Dorset, England.
Pay-Per-Click Search Engines ? The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click ["PPC"] campaigns fill the time gap. This article discusses the basics of PPC advertising.
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that's what you are thinking you better keep working for someone else and forget about working from home with your own internet business.
Two Imperative Keys For Profitable Pay Per Click Marketing
Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
A Smart Trick for Attracting Higher Paying AdSense Ads
There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions.
Google Adwords ? Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
Pay-Per-Click Marketing & Natural Search Engine Traffic
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
Affiliate Marketing with Google AdWords
One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.
Earning from PPC Search Engine Affiliate Programs
What are PPC Search Engines?
How Do You Make Money From Google Adwords?
Can you really make money from this?
Advertising Using PPC Search Engines
Internet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.
Plan Your Way to Pay-Per-Click Campaign Success!
Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.
Posturing Yourself As The Expert By Utilizing Google Search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!
AdWords Ads: To Syndicate or Not to Syndicate
When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
Optimize Your Pay Per Click Ads - 3 Quick Tips
Running a pay per click campaign can be a valuable, fast source of online sales ? but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale.
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