|Ðð©'§ Pay-Per-Click Advertising Information Library|
How to Help Google Make Up Its Mind
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That's the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least.
If there are times when your web site is displaying apparently random ads which have no relevance to your site at all or worse, it's displaying non-revenue Public Service Ads (PSA), then that's a sign that you need to work harder to help Google make up its mind.
Google uses a pretty effective set of Artificial Intelligence (AI) tools to sniff the content on your site so it can serve up the most relevant ads out of its extensive inventory. However, since no humans are involved in this process, it's actually pretty easy to lead the poor spider down the wrong path.
It's not enough to simply depend upon your site's keywords to pull the right ads from Google; you have to pay attention to the context in which the key words are used as well or you could get some surprises.
For example, suppose that you have some text on your page that reads "I love Guns 'N Roses". There is a good chance that you will either end up with PSAs, because "Guns" is a known Google "stop" word that triggers PSAs, or ads from 1-800-Flowers thanks to the key word "Roses". But if you modify your content slightly to have it read something like "I love the heavy metal and hard rock bands like Guns 'N Roses", then you should start pulling ads that match your site's theme.
The words "heavy metal" and "hard rock" are called supporting keywords. Their job is to help define the context that the actual key word is being used in.
When the Google spiders are fed both supporting and actual key words they are better able to make the right decisions on your behalf.
The position of your key words also plays a part in pulling the right ads. Words that are closer to the top of the page have more "weight" than those that appear farther down. Tags are also important. < H1 > and < H 2 > tags have a higher precedence over < P > tags, and < B > tags are significant as well.
The key to getting the right ads to appear on your site is to fine-tune the supporting key words and tweak your tags until you are seeing what you want to see.
Once you reach that goal, you can read our article on Smart Ways to Attract Higher Paying AdSense Ads, and Tips for Maximizing Your Google AdSense Revenues for even better results.
Sometimes it seems that the Google spider is doing all it can to not get along with you. The next time you have that thought, stop to consider the possibility that the Google spider is having the same thoughts about you!
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : firstname.lastname@example.org
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Discover the Art of the Pay per Click Start (Round 2 of 2)
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of "getting website traffic" is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is "all website traffic is NOT created equal." Just because you receive "traffic" does not mean you will achieve website actions.
Pay Per Click or Pay Per Human Browser?
Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy. There is no telling how big PPC will become in the future, but there are certainly many young players in the business, and new PPC search engines appearing all the time. Should we use the smaller PPC search engines? Should we use PPC advertising at all?
Adsense ? When Should You Use It?
Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn't even dream of placing Adsense to.
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up. It doesn't have to be that way. There are two primary factors to succeeding at Google AdWords. The first is getting the right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.
Under The Covers: ClickBanks Affiliate Tracking System
The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future.
The Truth About Google?s Adsense Affiliate Program
The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google's Adsense, you're truly missing out on a great opportunity. I've tried several other affiliate programs, and the only one that is creating revenue even close to Google's, is the Amazon.com affiliate program. Amazon.com's affiliate program pays 5% commission and up for shipped products. It's not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click throughs; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars.
Is Adsense Going To Turn Associate Programs Obsolete
When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete?
6 Easy Ways to Increase Your Adsense Revenue
How much revenue do you generate from Google Adsense?
5 Ways How You Can Boost Your Google AdSense Earnings
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
Preliminary Survival Steps for Adwords Success
What I find is a lot of marketers do have a great set of keywords, they have a great product to promote (whether it's their own or someone elses), BUT, they go and ruin it all by structuring their campaign all wrong.
Ten Tips for Affiliate Marketers Using Google AdWords
One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.
3 Adsense Tips To Dramatically Increase CTR
Here are three Adsense Tips, together with the required HTML code, to dramatically increase CTRs and Google Adsense revenue.
What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings
It is really frustrating, is it not, to log into your Google Adsense earnings and find that you've had yet another disappointing day. Another day of making nothing or just a fraction of a penny.
Internet Advertising Options
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
How To Increase The ROI On Your PPC Campaigns
Pay-Per-Click (PPC) advertising is one of the most cost effective (and just plain effective) ways to get laser-targeted traffic to your website. For just pennies per click you can have your offer placed in front of only those people who are truly interested in what you have to offer.
Googles AdWords Select(tm) Groundbreaking Program
One of the absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.
How Does Pay Per Click Marketing Work?
So how do people find my website? This is by far the most frequent question asked by businesses wanting to increase the number of visitors to their site.
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