|Ðð©'§ Pay-Per-Click Advertising Information Library|
10 Great Things NOT to Do with Google AdSense
There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes!
1. Do not use fake information when opening your Google AdSense account.
Google says that's a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.
2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.
Any attempt to bypass Google's built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You're not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.
3. Keep AdSense ads off of your registration, confirmation, and all "thank you" pages.
Don't ask me why you can't put your ads there. It makes sense to me that those would be wonderful locations. Google thinks otherwise, however, and doing so is a hanging offense according to their Terms of Service.
4. Do not display AdSense ads and a competitor's ads (like Overture's) on the same page at the same time.
That just makes plain good sense. Google doesn't demand 100% SITE loyalty from you, but they do insist that their own ads not be cluttered up by offerings from their competitors.
5. Don't "beg for clicks" or provide any incentive for clicking on your Google AdSense ads.
This is a biggie and you see this rule violated all the time. Any of the "get paid to do stuff" sites that put Google ads in the member's control panels are walking the plank and they don't even realize it. Even those sites with the polite little messages asking you to "help keep my site running by clicking on our sponsor's ads" are asking to be cut off if those happen to be Google ads.
6. Never click on the ads running on your own site, even if you are genuinely interested in the product or service and are thinking of buying it!
Nothing screams FRAUD louder than a webmaster running up his or her own click counts by happily clicking on ads fromtheir own site. The Google Gods can track this activity and it won't be long until you find yourself getting a goodbye note from their fraud team.
7. No misleading labeling
Google is very specific about what text can be placed around their ads. Their Terms of Service state: "Publishers may not label the ads with text other than 'sponsored links' or 'advertisements.' This includes any text directly above our ads that could be confused with, or attempt to be associated with Google ads."
This is to keep visitors from becoming confused and barking up Google's tree when they clicked on an ad that led to a porn site instead of the recipe site they were expecting to visit.
8. Avoid keyword spamming and other divisive tricks
You may be tempted to buy one of those "generates thousands of key-word rich pages in seconds" programs that are so popular these days but I'll tell you this: Their days are numbered. Google is wise to such shenanigans and they will be hot on your trail. Other prohibited gimmicks include:
? "Sneaky" page redirects that send a visitor off to a different site then they were expecting to visit.
? Multiple sites, domains, pages, etc. which have substantially duplicate content.
? Hidden text or links of any type.
? Excessive outbound links on any page. Google recommends no more than 100. I'd keep it way below that.
? And here is a nugget of wisdom straight from Google's mouth: "Do not participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your website may be affected adversely by those links.
9. Don't advertise anything on Google's prohibited items list.
It's a lot shorter lists than PayPal's or eBay's, but it includes a lot of the same stuff like hacking/cracking content, porn, illegal drugs, gambling sites, beer or hard alcohol (I guess wine is OK), weapons, and the other usual stuff.
10. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that's designed to make the most out of this very profitable opportunity that Google offers!
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
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Is Pay Per Click your Best Marketing Bet?
You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.
$1 Million in Google AdSense Earnings
They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.
Tips for Maximizing Your Google AdSense Revenues
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
When AdSense Goes AWOL
No matter how hard you work to optimize your page, there are going to be times when Google just can't figure out which AdSense ad to deliver, so it defaults to delivering a PSA (Public Service Ad) instead.
The Pay Per Click Mistakes Of A New Marketer
My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.
A Smart Trick for Attracting Higher Paying AdSense Ads
There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
5 Ways How You Can Boost Your Google AdSense Earnings
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
The Perils and Pitfalls of Pay-per-click Advertising
In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you've just designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website's launch.
Pay Per Click 2005: Very Expensive Without Expert Help
Despite being online using email since 1995, at the start of the summer of 2004 I had no idea what pay per click was.
AdWords Campaign Set Up AdvancedTips
Make Your Ads Different
Wheres the Best Place to Put Google Adsense Ads?
Why, on your web pages of course. Ok, just kidding. The real question should be: "Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?" According to my best information, the answer to that question is: Yes.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".
Understanding Google AdSense
Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites. Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at: http://www.ring-tone-software.com (scroll to the bottom)http://www.ringtones-central.com (scroll to the bottom) or http://www.police-central.com (download left side)http://www.police-supplies.com (scroll to the bottom) Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available. ChannelsGoogle recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue. Optimizing Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively. 1.) Web page content on pages that ads are served should be static not dynamic. 2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google 3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website. 4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page. Revenue EarnedAlthough Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
Advertising Click Fraud Rampant Online?
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.
AdWords Work: They Really Do!
In 2003 I was accepted by Google into their AdSense program. Without a doubt, it has been a profitable relationship for both parties as they continuously serve up high paying content related ads and we share in the spoils. Still, AdSense does not bring me new customers, but AdWords does. Do AdWords work? Yes they do. Let's take a look at some of the benefits of running a cost effective AdWords campaign.
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
Pay Per Click Search Engine Marketing - Starting A Campaign
Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.
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