|Ðð©'§ Pay-Per-Click Advertising Information Library|
Meet Adwords, AdSenses Fraternal Twin
AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member's account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we're getting ours each month.
How AdWords Works
AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?
Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.
Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That's if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.
They can't "buy" their way to the top
Google doesn't simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad's placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it's more popular with Google's audience.
I say "in theory" because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.
Personally, I'm not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I'm sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : email@example.com
How to Increase Your Adsense Revenue
If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already. This article will show you a method to increase your Adsense revenue dramatically.
PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
Can I Make Money Online with the Adsense Program?
Sure you can. If you will learn how many other people make money online with Adsense, I mean really study how and ask a lot of questions on marketing forums, there is no reason in the world you cannot make money with the Adsense program.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
How to Quickly Create an Adsense Site That Brings In the Bucks
One of the hottest crazes for online marketers is Adsense sites. These marketers trade in information and build sites that are tightly focused around one small niche. To build an Adsense site, all a marketer needs is a Google Adsense account, a website (or even a free blog account), and some articles. When the marketer makes his site live, he includes the Adsense HTML code so that it serves ads alongside his content.
AdSense Secrets - Joel Comms Google AdSense Guide Reviewed
Joel Comm is the best-selling author of a book called "What Google Never Told You About Making Money with AdSense!"
Click Fraud and How to Deter It
Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search properties such as Google, Overture, FindWhat.com, and Kanoodle, all offer PPC campaigns in which you pay only when someone clicks through your banner ad or link. But PPC also has an enemy--click fraud--and understanding what it is and what to do about it should also be a key part of your PPC campaign.
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
The One Simple Trick That Can Double Your Adsense Revenue
I've been working with Google's Adsense program for a while now. If you're not already in the program, why not take a look at it now at https://www.google.com/adsense. I really like Adsense. It makes me money and it's easy to work with. Just some simple copy & paste into your webpage and you're done. Right?
Google Adwords Guide II - Why Use Negative Keywords
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.
How to Master Google AdWords - Part 1
Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.
What They Never Told You About Adsense!
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
A Smart Trick for Attracting Higher Paying AdSense Ads
There are no guarantees in life, so I don't guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don't follow these suggestions.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).
5 Ways How You Can Boost Your Google AdSense Earnings
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
The Evolution of Google AdSense
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
Google AdWords - A Quick Overview for Beginners
First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.
How To Use Pay Per Click Ads Without Ruining Yourself
It may seem to be a very expensive way of selling your products. But if it's done the right way it can be a money making machine on auto-pilot.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|