|Ðð©'§ Pay-Per-Click Advertising Information Library|
Tips for Maximizing Your Google AdSense Revenues
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.
Here are some tips to make AdSense work better for you. If you do them all and you're still not having any luck, then you just might be running one of those sites that don't make money
1. Determine if your visitors are "in the mood"
Like I mentioned at the top of this article, some web sites just don't work with pay-per-click programs. The best performing sites fall into one of these categories:
? Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here..
? Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don't have to actually be selling these types of things; your site can just be a mecca for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.
? Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.
? Sites that draw a large amount of new users every day. Free coupon sites and "How to" sites are good examples.
? Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.
2. Make sure that your visitors don't feel that you just want to grab their money
Give them plenty of relevant and well-written content. If writing isn't your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.
3. Play by the rules
Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don't lose all of your investment by getting shut out.
4. Use the tools that Google gives you
Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad "channels" for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn't build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!
5. Tweak, fine-tune and then tweak again
You should never be happy with your AdSense performance. If it's good, then you need to make it great. If it's great then you need to make it amazing. If it's amazing then you need to take it to the UPS club. The UPS club? Google sends all checks over $10,000 per month to the webmaster via UPS overnight delivery. Now there's a club that I wouldn't mind belonging to.
6. Get more traffic
No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you're only pulling a 2% click-through. That's a lot of clicks when you have thousands of visitors each day.
7. Experiment with new keywords
New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that's working then refer back to Tip # 5.
You can see results in near real time when you use Google's AdWords. Don't be afraid to be different. If something that everyone else is doing doesn't work for you, then invent something that does work and get it on your site.
Diane provides marketing and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : firstname.lastname@example.org
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Stop Whining About Google!
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On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
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It's worthwhile to examine Google's definition of Google AdSense and Click Fraud, before delving deeper into "AdSense Fraud".
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Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website.
Regarding the AdSense Update...
If you haven't yet got a Google AdSense account for your site, now may be time to do so. AdSense is becoming increasingly popular with small and middle-sized websites who wish to cash in on their site popularity. And with the latest updates that have been made to the AdSense service, there is now no excuse not to join.
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AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
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Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.
Finding The Cheap Clicks
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It's a new phenomenon known as 'keyword fatigue', and it's down to the overwhelming success of programs like Google's AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.
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How much revenue do you generate from Google Adsense?
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