|Ðð©'§ Pay-Per-Click Advertising Information Library|
Replacing AdSense Defaults with Paying Ads
Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.
What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes.
In the case of Google's AdSense program, this is done by adding an alternate URL to your code. Using their online wizard, you simply add an alternate URL to your code, then copy and paste the new code into your pages.
You can view a sample of an AdSense alternate URL integration process here: http://www.alternateurl.com/demo
Once you have made the change to your ad codes, you will show an alternate ad in place of the PSA ad that would normally have appeared. Alternatively, you may also select to show a simple background color in place of your PSA ads, but be aware that won't earn you a dime and it can look strange to display a blank space on your pages, whatever the color.
So you've decided to add an alternate URL to replace unpaid ads. That's smart. Now, the challenge for many webmasters is how to make a "URL" appear as an ad. It's actually not that difficult, and there are a couple of ways to go about it. Let's explore your options now.
One new program that was recently created to address this issue is AlternateURL.com, where you can create an alternate URL ad in just a few easy steps in any of the standard AdSense supported sizes.
Once created, you can embed the AlternateURL into your AdSense code. It's a simple solution that relieves webmasters from having to tinker with iFrames, CPA networks, or other systems to create an alternate ad for their Google ad codes.
Other options include adding "house ads" or ads that link to internal areas of your site. Remember, since you are adding a URL, you have to ensure that the page that opens will fill the correct size of the PSA ad you are replacing. Thus, if you are showing a 468x60 banner, you create a page that has a div or an image in that size. Be sure to left and top align the elements on the page, and ensure there are no margins or borders, etc.
Alternatively, you can create a page that displays an iFrame, which will fill the ad slot to be replaced. In either case, the question arises about what to actually place. Ideally, you'll want rotating ads, and stats on how many you are showing, and what return in effective CPM revenue you are generating.
Some sites show Clickbank or other CPA network offers as their alternate ads. You can play around with various solutions to find the one that best suits your site and creates maximum revenue as well.
There's really nothing to lose by using an alternate URL, and a lot to gain. For more information, login to your AdSense account and review the procedure to add an alternate ad URL to your ad code. Or visit the AdSense Support site here: https://www.google.com/support/adsense/bin/topic.py?topic=153
You could be wasting a lot of adviews - and a lot of money - by not replacing AdSense PSA ads with an alternate URL. The method you use is up to you.
Bruce Whitehead is an experienced marketer, based in Canada, who owns and operates a varriety of ventures, including advertising, digital ecommerce, and mail order businesses.
For further information, please visit our website: http://www.alternateurl.com.
Google Adwords ? Online Riches Without Owning A Website Or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
Wimpy Google and Michael Jackson: Birds Of A Feather
Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues.
MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?
Examining the failures of the web content design of many enormous consumer corporations.
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
Affiliate Marketing with Google AdWords
One of the best kept secrets in today's affiliate marketing world is the pay per click advertising version with Google AdWords. Adwords allows advertisers to place small ads on websites or on Google.com search result pages. You probably noticed the little advertisements to the right on Google.com.
Find Powerful Keyword Phrases in Five Easy Steps!
You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free!
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.
What is Google AdSense?
In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Under The Covers: ClickBanks Affiliate Tracking System
The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".
Campaign Strategy for Paid Placement
Campaign strategy for Paid placement:
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.
Work Your Google AdSense to the Bone!
You got your website, you got your AdSense account, you have updated and published your new pages with AdSense code all over it and you are starting to see a little bit of money trickling through - and it is not what you were expecting!
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.
How To Find Your Own Valuable Adsense Keywords For Free
There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.
What is Google AdSense?
AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.
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