|Ðð©'§ Pay-Per-Click Advertising Information Library|
Five Steps to Profit from Google Adwords
Although I was marketing online since 1997 and was making money on the Internet, as soon as I discovered the famous GoogleCash ebook I was instantly hooked. It seemed so easy to profit from Google Adwords: just join an affiliate program, promote it on Google Adwords pay per click (ppc) search engine starting from only five dollars, and watch your profits soar...
However, soon I realized that it was not that simple. You must know how to select profitable affiliate programs, how to research keywords and group them in ad groups, how to bid and manage your campaigns, how to track your keywords and ads, etc.
The subject was very interesting for me and I just kept reading a great deal of information related to making income with Google Adwords: ebooks, guides, tutorials and e-mail courses.
After trying to implement the knowledge gained in practice, after long trial and error months, I was finally making profit and not losing my money.
Here are five little-known steps that you should take in order to profit from Goolge Adwords:
1. Target profitable two-tier or residual income niche markets.
2. Use effective tools and software for your Google Adwords keyword research.
3. Get a domain name, a hosting account, and create a simple landing page with an opt-in form.
4. Promote your landing page with Google Adwords and capture your visitors' e-mail addresses.
5. Follow up with your subscribers and profit by pre-selling your niche products or services.
Let's quickly analyze each of the steps outlined above and see why you should stick to the plan if you want to maximize your income from Google Adwords.
Promote Profitable Niche Two Tier Or Residual Income Products And Services
First, the products or services that you will promote with Google Adwords should target a niche where people have lots of money and are willing to spend it.
Second, you can make much more money if you advertise two-tier or residual income products or services.
Usually, majority of Google Adwords books teach you to choose an affiliate program from publisher networks like ClickBank, Commission Junction, LinkShare, etc. But these are the programs that everybody use. So, try to do a research on two-tier or residual income programs in your target niche, and you may be surprized with the results...
Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your sales, you earn commissions on their sales too.
A good example of residual income programs are web hosting affiliate programs where you can profit from your sales lifelong!
Use Effective Tools for Your Google Adwords Keyword Research
First, did you know that you can spy on your competitors keywords by using an amazing tool called GoogSpy:
Simply, enter a domain name of your direct competitors and see what keywords they are bidding on. This little-known secret could make your online profits soar instantly.
Second, as you probably know, the competition among advertisers in ppc marketing is fierce. That's why you should avoid using only free keyword research tools like Overture's Keyword Selector:
You will miss lots of profitable keywords if you do so. To succeed with ppc the only tool that works is WordTracker:
You should take at least a one day's subscription when you are ready for your keyword research.
Get a Domain name, a Hosting Account, and Create a Simple Landing Page
If you don't have your own web site for your niche product or service that you advertise with ppc search engines, you are leaving money on the table. Here's why...
Capture Your Google Adwords Visitors' E-mail Addresses
Yes, you can promote affiliate links directly with Google Adwords. However, this way you will lose lots of prospects that could be contacted later.
When you promote an affiliate link you drive traffic directly to your affiliate web site. If a visitor doesn't purchase the product or service immediately, the chances are he or she will never purchase from your affiliate link again.
Of course, top affiliate programs place cookies on their web site visitors' browsers. This way you get paid even if your referral returns to your affiliate web site later. That's why it is important to select the best affiliate programs from the begining.
If you can achieve 1% visitor to sales conversion ratio (it means 1 sale from 100 visitors) with Google Adwords - you have a winner!
Imagine... What if you could set up a simple opt-in form on your landing page and write a great copy encouraging your visitors to subscribe to your newsletter or an e-mail course? You would enjoy not 1% but 20 - 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google Adwords!
You see, when you capture email addresses, you build a list. And, as they say - money is in the list!
Follow Up With Your Subscribers and Pre-Sell Your Products and Services
This step is where you make real profit. Simply, create quality targeted content in your newsletter or ecourse and follow up with your prospects using autoresponders.
It is said that online products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.
This simple surefire action plan should help you boost your homebased Google Adwords business profit instantly. As you can see, without a web site you cannot profit as much as you could by simply creating a one-page website.
Gerardas Norkus has been marketing online since 1997. Take advantage of his battle tested Google Adwords marketing strategies that could quietly make you huge profits every single month. Take 7-part e-mail course at: http://www.adwords-revealed.com
10 Steps For Fighting Click Fraud
Pay-Per click fraud dates back even from the time when Overture was still Goto.com. Only, it wasn't as serious as it is lately since the pay-per-click (PPC) advertising is becoming very popular for getting highly targeted traffic as well as making an affiliate-based commission.
Tips for Maximizing Your Google AdSense Revenues
Despite what you may hear, the Google AdSense program is not for everyone. There are some types of web sites that do poorly no matter how hard the owners try, and there are others that should be doing well but the webmaster simply isn't putting in the effort to make things happen.
The Pay Per Click Mistakes Of A New Marketer
My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
How to Master Google AdWords - Part 2
4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.
How Much Should You Pay for a Click
You have a web site ready for action. Your product catalog, order tracking, credit card payment system, and fulfillment process are all in place. Now all you need is traffic! Many web entrepreneurs have learned that the magic nut to crack is attraction: get a steady flow of customers who explore your site and eventually purchase goods. The overhead costs of most web businesses are minimal relative to brick and mortar stores. However, the variable marketing costs can over shadow sales revenues by orders of magnitudes. Unfortunately, unlike the saying in the movie Field of Dreams, "If you build it, they will not come!" Luckily, the industry has learned this lesson; some the hard way, and others in spite of the losers. Dot-coms are clearly not the darlings of the capital markets any longer; however, there is still money to be made! If you plan to start a web business or already have one but are not sure how to increase traffic and make money at the same time, you should consider a science-driven approach. What does that mean? Read on?
Tips for Maximizing AdSense Revenue
Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date.
How to Save Money on the Adwords Network
Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google.
The Future of PPC Advertising
For those of you who haven't used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
Is Click Fraud Really a Problem?
Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for both Google and Overture. In actuality, click fraud is not a significant issue at all.
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
Campaign Strategy for Paid Placement
Campaign strategy for Paid placement:
PPC Management: When To Give Up On A Loser
Pay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online income. I've gotten some great returns on PPC campaigns. And I know other people who have too.
How to Skyrocket Your Paid Search Profits
Faced with a mediocre or worse performing paid search campaign and the pressure to allocate resources elsewhere, many businesses choose to drop their paid search or scale back their budgets ? leaving ripe buyers waiting to be harvested by their competitors.
PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.
10 Inside Secrets to Google Adwords - Part 1
Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called "Google Ad Links."
ClickBank Affiliate Woes: When Tracking Breaks Down
Hardly a day goes by without a forum posting in which ClickBank is challenged about the reliability and integrity of its affiliate referral tracking mechanism - the hoplink system. It cannot be denied that ClickBank's technical infrastructures do not always inspire the greatest level of confidence. But this article sets out to demonstrate that a range of factors play a part in the integrity of affiliate tracking and any one of these can be the cause of those much-reviled commission losses.
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