|Ðð©'§ Pay-Per-Click Advertising Information Library|
Pay-Per-Click Search Engines ? The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click ["PPC"] campaigns fill the time gap. This article discusses the basics of PPC advertising.
What Is A PPC?
A PPC search engine allows you to bid for placement in search results. Search engines such as Google, Yahoo, MSN, AOL and most others bolster their organic search results with sponsor advertisements. If you search on Google, links in blue across the top and the little ads down the right side of the search results are PPC listings. In one form or another, similar listings appear on every major search engine.
How Does It Work?
When you use a PPC, you will bid for placement in the search results under particular keywords. Instead of optimizing your site to appear high in the listings, you simple pay for the position. While this may sound great, keep in mind you are paying for the listing and have to watch the return on investment closely.
To get started, you must open an account with the PPC in question. The two biggest PPCs are Google Adwords and Overture. You will need to register with the PPC, provide a credit card number and, depending on the PPC, deposit money into the account. Next, create ads with a title, body text and link to the landing page of your site. The title of each ad should correspond to a particular keyword you want to promote. If at all possible, include the keyword in the actual title. Finally, you will be asked to bid on placement in the search results.
Bidding for placement is not as simple as it my sound. Ideally, your ad should be in the top 3, but never below the 10th position. This has to be balanced, however, by the return on investment of the campaign. If you sell a product that produces a $10 dollar profit per sale, you probably can't afford to pay $.90 per click. If your site converts 1 visitor out of every 100 into a sale, you will spend $90 for every sale. Obviously, that is going to work out very well. The one caveat to this situation is a business with reoccurring revenue.
If you site charges clients a reoccurring monthly fee, you can bid in excess of your immediate profit margin. To do this safely, you must determine how long the average customer will stay on your site. For example, if you make a $10 profit per month and the average customer pays for 5 months, the total profit is $50. In this situation, you can spend $20 or $30 to obtain a customer and still turn a profit. To properly manage a PPC campaign for a reoccurring charge site, you must recalculate the profit per customer ever week to protect yourself.
Why not just use a PPC campaign instead of pursuing search engine optimization? There are a number of reasons. First, you are paying for each click with a PPC, which requires a budget and may impact your cash flow. Second, PPC bidding is competitive and that translates into higher costs, so much so that a profit may be hard to make. Third, many people simply do not click on PPC ads with the figure being as high as 20 percent. Fourth, you run the risk of having people click on your ads with no intention of buying, whether they are just browsing or are trying to exhaust your advertising budget.
PPCs definitely have a place in the online marketing field. Manage your campaigns with an eye for detail and you should fine.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?
Five Steps to Profit from Google Adwords
Although I was marketing online since 1997 and was making money on the Internet, as soon as I discovered the famous GoogleCash ebook I was instantly hooked. It seemed so easy to profit from Google Adwords: just join an affiliate program, promote it on Google Adwords pay per click (ppc) search engine starting from only five dollars, and watch your profits soar...
AdWords Campaign Set Up Tips - Part Two
Ready for more tips on how to make your AdWords campaign work more effectively for your business?
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
Adsense ? The Powerful Passive Income Generator
Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
Although the degree of increase varies among industry resources, a recent survey conducted by the Search Engine Marketing Professional Organization (SEMPO) indicated an average 26% increase in bid prices in 2004.
AdSense Secrets - Joel Comms Google AdSense Guide Reviewed
Joel Comm is the best-selling author of a book called "What Google Never Told You About Making Money with AdSense!"
Pay Per Click Search Engines - A Fundamental Overview
Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008. The fundamental core elements of a successful pay per click program are constant monitoring, analysis, and refinement.
What They Never Told You About Adsense!
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
5 Ways To Make Your Adwords Ads Outshine Your Competitors
Google Adwords is a very good place to promote your business on the Internet. It allows you to target for specific keywords, allowing you to to promote right product to the right audiences.
The Long Term Benefits From Pay Per Click Advertising
Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember. This form of brand awareness can be applied to a company of any size, large or small.
Discover the Art of the Pay per Click Start (Round 2 of 2)
Starting an ultimately effective pay-per-click campaign is difficult. Although the paid search engines like Google Adwords and Overture (now re-branded as Yahoo Search Marketing Solutions) want you to believe otherwise. A goal of "getting website traffic" is logically appealing since marketers tend to directly associate website traffic to producing website actions like sales, subscriptions and so on. The problem is "all website traffic is NOT created equal." Just because you receive "traffic" does not mean you will achieve website actions.
Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00. Using Adwords to your Advantage So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue. Making Adsense pay There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
Who Else Wants To Maximize Their Google Adwords Success?
By Mark Meyers
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Meet Adwords, AdSenses Fraternal Twin
AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
How to Make More Money from the Google Adsense Ads on Your Blog
Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net. Firstly it has helped to improve on the quality of content on sites as webmasters pay much closer attention to their content so as to attract the right kind of high value google adsense ads that will earn them more revenue.
The New Google Ad Links
You know about Google Adsense, now it's Google Ad Links for Google Adsense publishers.
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