How to Master Google AdWords - Part 1


Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.

Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become the sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages.

2. Create several ads within an ad group. - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

Part 2 discusses points 4-10 of "How to Master Google AdWords"

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Low Cost Web Hosting Subscribe to his "Marketing Tips" newsletter for more original articles. subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

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