|Ðð©'§ Pay-Per-Click Advertising Information Library|
Maximise Your AdSense Earnings
As a blog or site owner, you can make some cash with Google's AdSense pretty easily. To maximise your potential earnings, here are some tips that may help you:
1. Create Well-designed Sites
People are impatient and will not tolerate poorly designed websites. Make sure that your site's colour scheme is overly gaudy, glaring, or plain hard-to-read. Use a readable font size, and always make use of bulleted lists, dividers and make your paragraphs short whenever possible.
Never create an overloaded website and always focus your content. Ensure that your navigation is easy to understand and that the user will intuitively know where to click to get to where he wants. A good well-designed website is the first step in attracting more visitors.
2. Place AdSense Ads On Pages With Content
Content in this case means text, because images and other media may not return targeted ads. Only text is used by Google's targeting technology to determine what kind of ads will be served.
3. Make Them Prominent
Put your ads in a place where your visitors will have a high chance of looking at them. For example, place them in the middle of your content, or above the fold of the page, where they can see your ad before scrolling down.
4. Customise Your Ad Colours
Google allows you to customise the colour of ads, so why don't you? There are two schools of thought here: You either make the ads look like part of your site, or make them look very outstanding. For variety's sake, you can even rotate up to 4 different color palettes for a particular ad.
5. Use Appropriate Ad Formats
AdSense has a number of ad formats available for you to choose from, so make use of them to create ads that suit your layout best.
6. Double-check Framed Ads
If your page uses frames, check that you have selected the Framed page checkbox on the Ad Layout page. Otherwise, AdSense cannot gather the proper information about your site and will not be able to serve targeted ads.
In fact, I highly recommend that you place this line in the AdSense code of all your ads anyway:
google_page_url = document.location;
It's just for the simple reason that while your site may be frames-free, someone might have clicked through to your site while in someone else's frames, and your ads may not be showing targeted ads anymore.
7. Use channels to track performance
Channels are the best tool to analyse your ad performance. Use them to determine the performance of a page or site. Test your colour schemes, placement and formats with channels to tell which are the performers that you want to keep. Remember to give your channels descriptive names that you will be able to understand.
Alvin Poh has been specialising in web development, content distribution, advertising and marketing strategies since 1995. His goal is to provide practical information based upon his years of experience to help webmasters, website designers, and self-employed people achieve their goals in today's competitive Internet. At his site, you can learn how to make money online.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
How To Use PopUps With Google Adwords
One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.
AdWords: Setting Your Max Cost Per Click
We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.
Google Adsense - A Website Income
Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.
Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00. Using Adwords to your Advantage So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue. Making Adsense pay There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
7 Secrets for Pay-Per-Click Success
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond.
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an affiliate referral is about to take place. A proportion of prospects lose interest as soon as they realize that an affiliate relationship exists. They reason (consciously or sub-consciously) that an affiliate with a vested interest is not making a genuine recommendation. So they simply don't click the link.
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.
Price Your ClickBank Products for Maximum Profit
Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.
Ten Tips for Affiliate Marketers Using Google AdWords
One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.
Optimize Your Pay Per Click Ads - 3 Quick Tips
Running a pay per click campaign can be a valuable, fast source of online sales ? but it can also cost you a lot of money if you don't know what you're doing. Many pay per click newbies sign up with a ppc search engine and end up spending lots of money very fast - without making a single sale.
How to Master Google AdWords - Part 1
Then most difficult aspect of marketing a new product or web site is to find enough people that are interested in it so that they are ready to buy. Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours.
Adsense Tricks to Explode Your Profits
Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color. A good example can be seen at www.lockergnome.com
Another Advantage To Pay-Per-Click Marketing
Web marketing has taken on many different shapes during the last 5 years. It has gone from banner advertising to e-mail campaigns, and now we are in the age of pay-per-click systems like Overture and Google Adwords. While everybody may not agree about the effectiveness of using pay-per-clicks advertising, the one thing nobody can take away from them is their ability to drive traffic to a website.
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
99 High Paying Keywords: The Secret Is Out!
Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click:
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
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