|Ðð©'§ Pay-Per-Click Advertising Information Library|
Targeted Traffic with Pay Per Click?s
In order for your online business to succeed you must get targeted traffic to your website. No matter what product or service you are selling, if you don't make sales you won't be in business for very long!
One of the best ways to get targeted traffic to your website is through Pay Per Click Ads. If you have spent any time surfing the world wide web or used search engines to seek out a particular keyword or phrase then you have more than likely seen Pay Per Click (PPC) ads. Two of the most popular PPC's are Google Ad words http://www.google.com which are featured prominently on many websites on the net and Overture http://www.overture.com which list sites in search engine results like Yahoo, AltaVista, MSN, etc, across the net. However, there are literally thousands of PPC search engines on the web today to choose from.
PPC ads offer a way to attract relatively cheap targeted traffic to your website and product or service. Here is how PPC ads work.
You bid on specific keywords or key-phrases to have your search engine listing or short ad come up when people search for that specific keyword. For example, if you are selling Golf accessories, you would bid to have your site ad come up when a person searches for "Golf Clubs". If the person sees your ad and is interested and they click on it and you simply pay your bid amount. That is targeted traffic.
You may bid $1 to get listed at the top of the search result, but your competitor could then bid 1.05 and outbid and move ahead of you. This does happen unless you are able to bid on less popular search terms that your competitors do not and still many people use.
Bids for the top positions vary from pennies to a few dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You may bid on as many keywords as your budget can handle. A general rule of thumb would be to aim for one of the top two positions for keywords with low bid searches and aim for top 5 for keywords with higher volume searches.
You must be careful though to bid within your means! PPC's are all about conversion rates. For example, if your conversion rate is 2 visitors per 100, and you make $10 per sale. Your maximum bid would be the following: conversion rate x profit per sale. In this example, it would be .02 X $10= 20 cents You should bid 20 cents or less to be profitable. This is something you must figure out on your own if you are using PPC's for the first time in order to be successful.
Finally, your ad should follow certain guidelines. You want to describe your product or service in your ad as precise as possible. Remember you are not looking for "tire kickers" because you are paying for their click whether they buy something or not! Link the ad to the specific product or service you are selling instead of sending prospects to your home page so the prospect does not have navigate to find what they clicked on originally. Try to include the keyword in the title or description. Statistics have shown this method to produce higher clicks. Good Luck!
Copyright 2004 Dirk Wagner
About The Author
Dirk Wagner is CEO and owner of http://team4success.biz and the free, easy to install #1 home business toolbar with automated updates.A website dedicated to helping the home-based business entrepreneur start and succeed with there very own home-based business by publishing his free online course for successful Home Business.
My name is Dirk Wagner. I started my internet business in the past with the helping hands of TOP Internet Marketers like Stone Evans. My goal is helping others who are just starting their business and so I have created the #1 Home Business Toolbar.
How to Use Pay Per Click Advertising to Increase Web Site Traffic
Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?
Adsense Marketing: Brand Performance
Google developed a prime product, Adsense. Marketing your website through key words, brand performance, and Adsense is an entirely new means of promoting your focus. As the rest of the world wonders what happened, those with an understanding of the particulars, in this case, KEYWORDS, trump the market.
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
ClickBank Refunds - Hope for the Best but Prepare for the Worst
When we launch a new product, we all hope it's going to be a runaway bestseller. More than that, most of us aim to produce a product so remarkable that it generates rave reviews and achieves cult popularity. You may very well achieve all of these objectives with your product launches.
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
The Truth About Pay-Per-Click Ads
Are pay-per-click ads the best method of getting customers to your website?
How to Maximize Paid Search Results
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" ? businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house. Faced with a moderately or less performing pay-per-click marketing program and the pressure to allocate resources elsewhere, many businesses choose to drop their pay-per-click marketing entirely ? leaving a vast potential of sales for their competitors to harvest.
Three Google Adwords Secrets for Massive Online Profits
If you know anything at all about Internet marketing, then I'm sure you're aware of how powerful a tool Google Adwords can be. At the same time, if you're like most marketers, you're still looking for a way to really cash in on this fantastic marketplace innovation.
Free Pay Per Click-PPC Search Engine Advertising
Did you know that there are actually pay per click search engines that will actually reward you with $10, $25, $50 or even $100 just for signing up for an account? That's right sign up for FREE and start advertising your site using pay per click search engines.
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
Google AdWords - A Quick Overview for Beginners
First of all, you know as well that Google is still the #1 Search Engine in the net, leaving Overture at the second place. If you type a word or a phrase in Google's search box and press "enter", a large number of links will appear in front of you, related to the subject you've typed earlier.
Adsense ? The Powerful Passive Income Generator
Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
How to Take Advantage of the New Google Adwords Changes
On Friday, July 15th all Google advertisers got the email message entitled "Google AdWords(TM) Announcement: Keyword Evaluation Changes". Now, I don't know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.
Under The Covers: ClickBanks Affiliate Tracking System
The core principle of affiliate marketing is that the referring affiliate earns a commission if a referred prospect makes a purchase. Any affiliate program that aims to succeed in its recruitment efforts must uphold this principle, regardless of whether the prospect buys immediately, or delays her purchase until some time in the future.
MSN PPC Advertising Network Finally Debuts
MSN PPC Advertising Long-Awaited Debut Announced You probably already know that there are really only two major players in the world of PPC advertising: Overture and Google Adwords. By the end of 2005, there will likely be a third: Microsoft's MSN Search.
AdWords Ads: To Syndicate or Not to Syndicate
When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.
Pay-Per-Click Search Engines: A Really Bad Investment
What was once such a good thing is now a rip-off and a sham!
The Evolution of Google AdSense
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As the Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed the coat tails of the Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|