|Ðð©'§ Pay-Per-Click Advertising Information Library|
Relevant Ads Increase Adsense Profits
If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them. And, no click-y, no money. It's that simple. And it's a simple situation to fix.
One way to know if the ads are working is to monitor the click-through-rate (CTR) on a page. If it's low, it's usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, the visitor found no reason to click on the ads.
How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of the page, I noticed that not one of the ads was related to programming or even to technology.
What I did notice was that the ads were related to guitars. Guitars? I thought to myself, "What relevance do guitars have to PHP programming?" And I imagined visitors to my site wondered this as well.
After studying the ads, I noticed that one word seemed to keep jumping out at me. The word was "strings" as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was generating guitar ads!
The solution to this problem was simple. I removed from my webpage the words "string" and "strings" (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, the guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!
If you have a page with a low CTR, you may need to tweak your text so Adsense generates ads that are more relevant to the page. When making these types of changes to your webpages, use the same ideas you use for search engine optimization. Why?
Because Google uses the same logic to determine the appropriate Adsense ads to display on your page as it does to determine if your article should rank high for "blue widgets."
Some areas on your page that might need a bit of text tweaking include:
- The title of the page
- The H1-tags used in the page
- The number of occurrences of the keywords in the text of the article
- Changing the filename (this can be very effective, but only do this for new pages that are not yet in the search engines or you risk losing traffic)
One word of advice: Don't forget that your keywords determine your search engine rankings so take small steps when changing keywords.
And remember, the only ads that will bring you the extra Adsense income you're looking for are relevant ads!
Bas de Baar is the author of the e-book "Analyzing Adsense For Niche Websites." To learn how you can increase online profits by testing and analyzing what will work for YOU, go to: http://www.AffiliatePotion.com.
How to Boost Your Adsense Revenue?
By using this tutorial you will learn how to increase web traffic and click-through rates. In short you can increase your Adsense income by increasing Impressions, Click-through and Effective CPM. Improving your web statistics in any, or preferably, all of these three key areas will increase your Adsense revenue.
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Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the AdSense program has a large pool of advertisements to draw from -- the ads come from Google's AdWords program, which you can think of as the flipside of AdSense -- which almost guarantees that AdSense can find relevant advertisements to display alongside a site's content.
What is Google AdSense?
In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
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Do you know what is the most important question among most internet marketers specially newbie's. It's "How to get highly targeted visitors to there site?" Believe me, I know it because I received this question from my subscribers almost daily.
Meet Adwords, AdSenses Fraternal Twin
AdSense is one of the best ways to monetize your web traffic. People see those little "Ads by Gooogle" tidbits and they click like crazy. Or at least that's the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.
Pay-Per-Click Search Engines ? The Basics
Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click ["PPC"] campaigns fill the time gap. This article discusses the basics of PPC advertising.
Google AdSense Rewards Content with Adversiting Revenue
If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.
How to Use Pay Per Click Marketing, the Emoneyreport Way!
The cycle of affiliate programs and money making ventures goes something like this:
What They Never Told You About Adsense!
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
AdWords Campaign Set Up Tips
It's easy to overlook the basics of a strong AdWords campaign. Without them though, your AdWords campaign can be doomed from the very start. Follow these tips and you can be sure that your campaign will have a strong foundation for both short term and immediate success.
Google Adwords Guide II - Why Use Negative Keywords
When you are running a Google AdWords campaign, it is important to include negative keywords. You should consider the use of negative keywords if some of the keywords or keyword phrases in your campaign are broad and generic. Negative keywords will prevent an ad from being shown on a publisher's website if the negative keywords are in the search phrase/text area that Google uses to match ads and content.
How to Save Money on the Adwords Network
Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.
Protect Your ClickBank Products from Online Theft
One of the biggest problems faced by ClickBank merchants is the risk of content theft - people downloading their digital products without paying for them.
How to Make More Money with Google AdSense
Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). Get anyone of these factor to go up and you will earn more money from AdSense! Google AdSense Revenue = Traffic x CTR x CPC Fortunately you can control all of these variables. Increase your web site traffic
How To Find Your Own Valuable Adsense Keywords For Free
There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.
How To Get Banned From Google Adsense In Just 2 Clicks
The darkest nightmare a hardworking affiliate webmaster fears is receiving a dreaded Google Adsense Warning, or even worse, a notice that Google Adsense has been disabled for the entire account.
How to Waste Money and Annoy Potential Customers
Why do some companies bid on keywords for products they don't even sell? Or fail to provide the basic information people need to make the decision to buy? Here's a cautionary tale-- with a happy ending.
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