|Ðð©'§ Pay-Per-Click Advertising Information Library|
Want Higher Adsense Earnings? Then Optimize Site Navigation
Webmasters know that Adsense generates a sizeable source of additional advertising income. That's why they're using it to go after the "high paying keywords." They've bought the lists that tell them what these keywords are and they've used various other methods of identifying them. And yet, after putting up these "high paying" pages on their websites, the advertising money they expected to see isn't rolling in. What's wrong?
Well, having those pages is one thing. But driving visitors to those pages is an entirely different thing and is often what's lacking. To get visitors to your high paying keyword pages, you've got to optimize site navigation.
Take a moment to think about how visitors use your website. After landing on a certain page, they'll often click to another page that sounds interesting. They get there by way of the other links that appear on the page they landed on. How you enable visitors to move about your website is what is meant by the term, "Site Navigation."
A typical website has a menu of links on each page. The wording on these links is what grabs a visitor's attention and gets them to click on one of the links that will take them to another page of your website. Links labeled "Free Resources" or "Download ebooks" are generally good attention-grabbers.
This same site navigation logic applies to driving traffic to your high paying pages. I have some pages on my website that get a lot of traffic from search engines, but the earnings on these pages are very low. I use cleverly-labeled links to get visitors off these pages and onto my higher earning pages. It's a great and inexpensive way to turn cheap clicks into real dollars.
Ready, Set, Test
Before you begin testing, you've got to have two things: something to track and compare; and some high earning pages you want to funnel your site traffic to. For fast results, select a few of your highly visited pages.
Next think of ways to get visitors viewing a particular page to click on a link to one of your high earning pages. That'll help you come up with a catchy description for the link. And remember, you can use graphics to grab your visitors' attention. Be creative!
And remember, it's all about location, location, location. Once you've come up with the attention-grabbing description, you've got to identify the perfect spot on your page for positioning the descriptive link to your high paying page.
Spend some time visiting other websites to see how they're maximizing site navigation. For example, using a "Hot Pages" list or a "Most Read Articles" list are common menu selections.
Then let the testing begin. Try putting different text on different pages. That way you'll get a feel for what works and what doesn't. Mix things up a bit ? put links on the top of the page and the bottom.
It's now all a matter of testing and tracking, and testing and tracking until you find the site navigation setup that works best!
Bas de Baar is the author of the e-book "Analyzing Adsense For Niche Websites." To learn how you can increase online profits by testing and analyzing, go to http://www.AffiliatePotion.com.
10 Inside Secrets to Google Adwords - Part 1
Let's face it... Google Adwords is not the only source of traffic on the internet, nor is it free. However, if you cannot convert the traffic you get from the pay-per-click traffic on Google Adwords, your site surely won't convert the casual visitor who may or may not be ready to buy what your are selling.
The Truth About Why People Search!
Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions. For what are they looking? Why are they searching? What compels them to act?
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
Posturing Yourself As The Expert By Utilizing Google Search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
How to Make More Money with Google AdSense
Like any Google AdSense Publisher, you will want to increase your Google AdSense revenue. Your AdSense revenue depends on 3 factors: (1) the number of visitors to your site, (2) the number of visitor that clicks on the ads (Click Through Rate, or CTR), and (3) how well the ads pay (Cost Per Click, CPC). Get anyone of these factor to go up and you will earn more money from AdSense! Google AdSense Revenue = Traffic x CTR x CPC Fortunately you can control all of these variables. Increase your web site traffic
Price Your ClickBank Products for Maximum Profit
Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.
Adsense ? The Powerful Passive Income Generator
Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?
Pay Per Click Advertising For Home Business Owners
The biggest stumbling block for most home business owners is marketing their business. Most will start at free to post FFA pages and safelists. Most free advertising will never be seen by anyone and as a result business owners get discouraged and quit.
Optimizing Adsense For Better Performance and More Money!
So you want to make money with Google Adsense? I don't blame you, who doesn't want residual income! This article will show you how to better optimize Google Adsense to make more money from your web site(s).
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
5 Top Tips for Maximizing Your Adsense Profits
1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don't like vague pages that don't make it very clear what the page is all about.
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
Cost Per Click Bid Management
Cost per click or pay per click is a common phrase among internet marketers. It is fast catching up the SEO world. Here is an introduction...
Google AdSense - A Quick Overview For Beginners
In Google AdWords, the advertisers' links show up when someone types a certain keyword to Google search engine's box and enters it. The links will show up on the right hand side of the results page.
Profiting From Second Tier Pay Per Click Search Engines
Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
How You Can Make Serious Money Self-publishing With Adsense
Some folks may think that self-publishing began with the invention of the PC (personal computer) and others may be convinced that it has really taken off with the arrival of Adsense.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|