|Ðð©'§ Pay-Per-Click Advertising Information Library|
Considerations For A Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort.
Most websites today compete heavily for a top ten listing on the major search engines for words or phrases that are relevant to their websites. This equates to targeted traffic or visitors with a desire to see their webpages.
Whether people are surfing for entertainment or shopping from the safety of their homes, it's usually the top ten listings that get clicked on when search results are given.
Optimizing a website for a top ten listing is best left to the professionals. While such exposure can equate to heavy traffic, does the benefit out way the cost?
Most website owners may not have the budget to attain and maintain a top ten listing on the major search engines.
An alternative to the major search engines is the pay per click option. Usually people bid an amount from 1 cent on up per click for a key word. Whoever makes the top bid for that key word gets the #1 position on down. It can be an ideal way to bring targeted traffic to your website and maintain a budget within your reach.
How do you know if a pay per click option is right for you?
1. Would it be cost-effective? If you pay 1 cent per visitor and make 2 sales with 100 visitors, did the 2 dollars you spent on advertising make it worthwhile?
2. What words are relevant to your site? If you want people who have an interest in Work At Home Opportunities to find your site when doing a search you might bid on this phrase or similar phrases. Computer Jobs might bring people to your website however you see its probably not relevant enough.
3. Who visits your site? Know your target market. If you are selling something or seeking to hook up with other opportunity seekers be sure its spelled out in the title and description of your site. You want people who will make an action at your site. You are looking for them and are they looking for you.
4. Where on Your Website? List the page on your website that calls for an action on the part of the visitor whether it be the point of sale page or just obtaining the email address of the visitor.
As you can see, Pay Per Click Search Engines can be an alternative for your advertising campaign especially when you may be on a limited budget or just don't have the resources or time to bring your website up to a top listing on the major search engines.
Getting your website in front of the right people is mainly your task with search engine listings.
NOTE: You're welcome to "reprint" this article as long as it remains complete and unaltered(including the resource box at the end). Thanks!
About The Author
Robert Williams is the co-owner of SearchImport.com, a PPC Search Engine dedicated to the delivery of relevant results to its users. Join our affiliate program. http://www.searchimport.com/affiliate-program.html
Two Imperative Keys For Profitable Pay Per Click Marketing
Pay per click marketing is one of the simplest and fastest ways of sending targeted traffic to any website. Whether you are trying to send visitors to your own website, sell a product online, or build an opt in email list, pay per click marketing has been a guaranteed way to see instant traffic results.
How to Increase Your AdSense Revenue Stream
Google's AdSense program is one of the best, if not the best, revenue programs for web site managers. While the program has certainly created wealth for many site owners, there are opportunities for you to increase your wealth if you follow these important strategies.
How to Maximize Paid Search Results
Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" ? businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house. Faced with a moderately or less performing pay-per-click marketing program and the pressure to allocate resources elsewhere, many businesses choose to drop their pay-per-click marketing entirely ? leaving a vast potential of sales for their competitors to harvest.
Are Small PPC Search Engines Really Worth The Effort?
Are Small PPC Search Engines Really Worth The Effort?
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
AdWords Campaign Set Up Tips - Part Two
Ready for more tips on how to make your AdWords campaign work more effectively for your business?
Discover How to Create Ads Which Give Incredible Results!
Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.
Keywords, How to Find Them, and Use Them Effectively
To be a successful affiliate marketer takes a ton of work. You probably know this by now. Really! I hear some of you say. You thought it was a piece of cake, mostly because you don't have to worry about having your own product.
Google Adsense, The Smart Way To Earn
Do you want to get paid for posting ads on your web site ? I believe whenever you visit some popular sites, you see some square boxes with text links following by "Ads by Goooooogle". They are the google ads. They are smart enough to know what your page is talking about, and they will post relevent banner ads onto your site. They are mainly pure text for less traffic and wont affect the performance of your page. If someone is interested on the ad and click on the it, google will pay you a portion of their income from the advertiser fee.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, "traffic volume" is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving "traffic volume".
Team Up With Your Competitors
Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises.
Adsense Marketing: Brand Performance
Google developed a prime product, Adsense. Marketing your website through key words, brand performance, and Adsense is an entirely new means of promoting your focus. As the rest of the world wonders what happened, those with an understanding of the particulars, in this case, KEYWORDS, trump the market.
5 Ways How You Can Boost Your Google AdSense Earnings
Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some 'genius' webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these 'genius' webmasters differ from their counterparts? They think different! They think out of the box!
Google Adsense - A Website Income
Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.
Increase SEO Sales by Teaching Clients about SEO Truths
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services.
How to Make More Money from the Google Adsense Ads on Your Blog
Numerous bloggers these days are looking to earn extra cash through the google adsense ads that they post at their sites. Actually the spreading of pay-per-click ads by leading search engines in recent times to smaller sites and blogs has had a major impact on the net. Firstly it has helped to improve on the quality of content on sites as webmasters pay much closer attention to their content so as to attract the right kind of high value google adsense ads that will earn them more revenue.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Google Adwords ? Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|