|Ðð©'§ Pay-Per-Click Advertising Information Library|
Advertising And Generate New WebSite Traffic
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
Step #1 - Understanding "PI" - Per Inquiry Advertising.
Radio has a unique advertising format known as "PI" or per inquiry advertising.
"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned into the station from listeners !
Inquiries are in the form of callers asking for more information.
The radio station counts each caller, and re-directs them to your web site address.
Step #2 - How To Start a "PI" Campaign.
Find a good directory of all commercial radio stations where you intend to advertise.
Some sample Internet resources :
http://www.web-radio.fm - USA
http://www.radiodirectory.com - International
Other online resources can be found by searching for keywords like "Radio Directories."
Alternatively, visit your library and in the references section ask for the Yearbook of Independent Local Radio Stations.
Note details such as :
Step #3 - Decide on Strategy and "Wanted Response."
Before you contact the radio stations, be clear on strategy, goals and have your draft commercials in outline.
* Are you advertising a product offer at your website ?
Specify product details fully to avoid paying for "tyre kicker" inquiries.
* Is your "Wanted Response" to build an opt-in list ?
Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?
* Are you advertising for market research purposes ?
Tell listeners how and why they should participate.
* Decide how much you are prepared to pay per inquiry.
Step #4 - Use Your Strategy To Build A "PI" Proposal
Two aims in this step :
Keep in mind :
Write to the ad manager by e-mail or normal mail. In your letter :
If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !!
* Explain how you will handle all the administration
For instance writing the commercial Outline, handling product fulfilment, dealing with refunds and product support questions.
Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.
This is practically *FREE* advertising, because you only pay for referrals once a sale is made !
Step #5 - How To Deal With Radio Ad Managers
If you do not hear back within a few days, call the station.
Commercial radio is a busy environment. Be prepared to explain yourself and answer questions quickly and clearly.
Radio ad managers are always looking for advertisers. That is their job and advertising fees are the lifeblood of Commercial Radio.
However, "PI" is not the only money earner for stations, so be prepared for a polite but cool reception.
If this happens, pick another station and start the process again.
The rewards of a successful "PI" campaign will pay back your effort many times over.
Step #6 - The Commercial Ad
Write your commercial's outline to maximise your "Wanted Response."
Write the outlines for at least two 30 second, and two 60 second commercials.
Writing commercials for broadcasting is very different to writing ad copy for printed media. However, stations will help you by taking your outlines and turning them into finished commercials for a fee.
Alternatively, if your copy writing is good and you have time to tweak it for broadcasting, then do it yourself.
Listen to the station's ads, jingles, and catch phrases and pre-record your own following a similar model. Ask objective people to listen to your ad and give you critical feedback.
They also have royalty free music to include with your ad.
Make your commercials memorable, with clear contact information for listeners to follow up on.
When such ads go on air during relevant programming, you cangenerate considerable traffic.
In closing, "just do it" and learn more than I can show you in a brief article.
Radio is often overlooked by online advertisers, but it can bring good results depending on your "Wanted Response" and at a surprisingly low cost.
Ad Managers are tasked with maximizing revenue for the broadcaster. They are flexible and as long as you demonstrate a financial benefit to the station, they will listen to your "PI" proposal actively.
This is good news for you because for minimal outlay and sometimes for free you can drive quality traffic to your site, product and services.
"PI" is the lowest cost form of broadcast advertising. Make this a new part of your overall advertising strategy.
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The "Simply Easier" brand name is your guarantee of high value, quality Marketing Products, Services and Resources
Charles has been involved in direct response marketing since 1982. He now lives in Suffolk County and spends his time working on new Online Marketing campaigns, with particular focus on helping new netpreneurs.
The Basics Of Pay Per Click Search Engine Advertising
Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
The Truth About Overtures Pay-Per-Click Program
Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.
The AdSense Formula for Making Money
I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. "What's the magic formula?" they ask me. If they're non-technical, I point them straight to my book, Make Easy Money with Google, and assure them that they'll learn everything they need from it. They may think it's hard, but it's not.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that's what you are thinking you better keep working for someone else and forget about working from home with your own internet business.
3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
What is Average Customer Lifetime Value?
Campaign Strategy for Paid Placement
Campaign strategy for Paid placement:
10 Great Things NOT to Do with Google AdSense
There is no question that you can make some good money with Google AdSense, but you're setting yourself up for disaster if you make any of these Top 10 mistakes!
AdSense Secrets - Joel Comms Google AdSense Guide Reviewed
Joel Comm is the best-selling author of a book called "What Google Never Told You About Making Money with AdSense!"
The Truth About Google?s Adsense Affiliate Program
The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google's Adsense, you're truly missing out on a great opportunity. I've tried several other affiliate programs, and the only one that is creating revenue even close to Google's, is the Amazon.com affiliate program. Amazon.com's affiliate program pays 5% commission and up for shipped products. It's not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click throughs; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars.
Advertising Click Fraud Rampant Online?
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.
Google for Resellers: Leveling the Resell Playing Field
With so many people trying to make money on the web and so many products being sold with resell and master resell rights, it's a wonder anyone can make any money at all at it!
How To Find Your Own Valuable Adsense Keywords For Free
There's tons of money to be made from the Google Adsense program for web masters and blog owners. That's why "the vultures are circling" and folks are getting sucked in with all sorts of offers that promise instant high Adsense revenue. One of the top-selling products these days are those lists with the highest-paying Google Adsense keywords. Many people are desperately searching out for these lists and many will not hesitate to pay for them, especially because there are some keywords that are reputed to be capable of earning $100 per click.
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service.
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.
Pay-Per-Click Fraud Exposed--Part II
According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business."
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
Pay-Per-Click Search Engines: A Really Bad Investment
What was once such a good thing is now a rip-off and a sham!
Plan Your Way to Pay-Per-Click Campaign Success!
Have you heard the saying, "planning is everything?" Perhaps there is some truth in that saying so let's discover how to successfully plan your pay-per-click campaign.
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and delivering paid ad placements on a mass community scale for a fraction of the cost.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|