|Ðð©'§ Pay-Per-Click Advertising Information Library|
These are simply advertisements related, in theory and often practice, to the content of a page.
While contextual ads. can be engineered by you, the most common type is Google adsense. Google adsense is probably the easiest to install, and demands very little of your time.
A publishing account is opened, and after approval, you will have access to the code that makes it all happen.
After that, you just need to copy it and paste it into the page, at the editing stage.
The position that your contextual ads. appear in, when viewed through a browser is up to you, though some S.E.O.'s have theories on the optimum position. Their concerns centres around placing such code out of the way, more so than placing it in an area of maximum visual prominence, but that is a debate for another day.
If a page is optimised, in S.E.O. speak, your contextual ads, will generally reflect the content. In other words, an optimised page having optimised keywords relating to EGGS, will produce ads about or relating to EGGS.
It is a targeting strategy. A visitor wishing for information on that four-lettered E word would most likely have a thirst for further information. Should that be the case, a potential sale could be made. This theory of targeting is the fundamental basis of all functional advertisements.
In the absence of an optimised page, Google Adsense must make it's own assessment of what is going on, and a contextual ad is returned on that. Science, being what it is, must be throughout for maximum benefit and it is hardly the fault of Google if true reflection or context, doesn't happen.
Public Service Ads. can also be ran in, where nothing more suitable is found from the advertisers, and any commercial benefit is theirs. These ads. are mainly donation related, but not exclusively and are also automatically generated.
Having said that, in a lot of cases the publisher doesn't really care and is happy with some automatic ads., rather than none. Incidentally, these ads. can be coloured and formatted to suit the general theme of your site.
In other cases, contextual ads. can make a pleasant and subtle distraction to a page that is mainly dedicated to text.
Any income that may be generated by contextual ads. is really down to your S.E.O. ability, the ability of your S.E.O., curiosity of the visitor, the number of them, and any proportional advantages that the number of pages may bring.
Seamus Dolly and an example of "ad. alignment" are at http://www.CountControl.com/contextualads.html
Pay-Per-Click Marketing & Natural Search Engine Traffic
PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.
Profiting From Second Tier Pay Per Click Search Engines
Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.
Keyword Prices Decline 3.0% in the First Quarter of 2005
An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows:
Know Which Keywords Provide The Best Return
Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe.
Who Else Wants To Maximize Their Google Adwords Success?
By Mark Meyers
Advertising And Generate New WebSite Traffic
Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.
How Do You Make Money From Google Adwords?
Can you really make money from this?
How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days
"Todd" was keen to compete in one of the most notoriously difficult categories ? work-at-home. He was smart, earnest, hard-working and keen to make affiliate marketing more than just a part-time endeavor. He had dreams of living on the beach in Mexico and surfing between sessions at the computer.
Seven Tips To Getting The Nost From Your Google Ad Word Investment
With Google Ad Words . . .
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
Many surfers are savvy enough to identify ClickBank affiliate links, simply by glancing at their browser's status-bar before clicking. The status-bar reveals the familiar ClickBank hoplink URL, which frequently alerts the surfer that an affiliate referral is about to take place. A proportion of prospects lose interest as soon as they realize that an affiliate relationship exists. They reason (consciously or sub-consciously) that an affiliate with a vested interest is not making a genuine recommendation. So they simply don't click the link.
Per Click - Do They Know Something We Dont?
I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually pay for each click is referred to as the cost-per-click (CPC). I've got to admit, I was pretty leery at first. But since then I've watched the price of certain search engine keywords skyrocket in excess of $10 per click! The big question isn't how much it costs per click but how many clicks does it take to get an acquisition. I've often asked myself, why would so many companies pay that much money for one single, measly, push of the index finger? The answer is simple - it just works!
Google for Resellers: Leveling the Resell Playing Field
With so many people trying to make money on the web and so many products being sold with resell and master resell rights, it's a wonder anyone can make any money at all at it!
Sell Multiple Products Through a Single ClickBank Account
A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Here are three good reasons why:
Adsense ? The Powerful Passive Income Generator
Webmasters have a revolutionary new method of collecting income from their websites. Whereas in the past advertising revenue was reserved for those sites with large a coming and going of visitors, now even teenagers are making a quick buck with their online hobby blogs. People place adsense on their online family photo albums, their blogs and their business sites. The minimum you would get, even with a small amount of traffic, is for adsense to pay for your hosting costs.
Adsense, Boost Your Payout 400%, No Really
The Truth About Google?s Adsense Affiliate Program
The truth about Google's Adsense program is that it is amazing. It's the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google's Adsense, you're truly missing out on a great opportunity. I've tried several other affiliate programs, and the only one that is creating revenue even close to Google's, is the Amazon.com affiliate program. Amazon.com's affiliate program pays 5% commission and up for shipped products. It's not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click throughs; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars.
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