|Ðð©'§ Pay-Per-Click Advertising Information Library|
Googles AdSense Soon To Have New Rival?
A large part of Google's multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.
How Does Google AdSense Work?
It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.
Everybody wins because when people click on one of the ads - the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.
It's been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google's advertising real estate is absolutely vast.
Is The Monopoly Over?
But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google's.
The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google's AdSense program.
This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.
When Should You Accept Advertising On Your Website?
Well it's a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you'll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!
The best policy to adopt is, just like Google, to focus on RELEVANCE. Don't bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.
And remember - often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.
Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
Pay-Per-Click Marketing: How to Waste Your Advertising Budget
A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. Most experienced online business owners already know it.
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe.
The Effect Of Smart Pricing In Adsense
We constantly receive phone calls from clients, prospective clients and reporters asking the same question ? what percent of the keyword price does Google pay AdSense publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range we often give is 20% to 50% based on numerous conversations we have had with AdSense publishers.
Adsense or Affiliate Programs?
As my sites get more and more search engine traffic, I am faced with trying to figure out how to best monetize my traffic. I am currently using mainly Google Adsense ads, but since I have added more affiliate programs to pages that are getting traffic I am noticing a very nice increase in my monthly income.
These are simply advertisements related, in theory and often practice, to the content of a page.
Are Small PPC Search Engines Really Worth The Effort?
Are Small PPC Search Engines Really Worth The Effort?
Local Business Advertising & Google Adwords
"I don't need the Internet to advertise - I'm a local business!"
Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success
A few days ago, I was setting up my latest Google AdWords campaign. My brother was watching me work through the process, and he asked me:
How to Boost Your Adsense Revenue?
By using this tutorial you will learn how to increase web traffic and click-through rates. In short you can increase your Adsense income by increasing Impressions, Click-through and Effective CPM. Improving your web statistics in any, or preferably, all of these three key areas will increase your Adsense revenue.
How to Use Pay Per Click Advertising to Increase Web Site Traffic
Have you ever imagined what it would be like to get hundreds, even thousands of targeted visitors to your web site each and everyday?
Google Adwords ? Online Riches Without Owning A Website Or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
Not Sure If Your Online Advertisement is Working?
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.
How to Use Pay Per Click Marketing, the Emoneyreport Way!
The cycle of affiliate programs and money making ventures goes something like this:
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.
The Future of PPC Advertising
For those of you who haven't used a Pay Per Click advertising platform like Google Adwords or Yahoo! Search Marketing, take notes.
How to Make Every AdSense Ad on the Google Network Pay You!
Wouldn't it be great if every keyword in Google's entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.
Success with Adwords
Google's Adwords service has brought success to many businesses by providing them with a large amountl of highly targeted traffic from as little as 2 cents per visitor. However, there is probably an equal number of webmasters who have paid for adwords and seen little benefit or have indeed made substantial losses. If the latter applies to you, then the following may be of some benefit -
Using Google AdWords to Increase your Adsense Profits
I had been using Google's Adsense program to generate some revenue from my various web sites. Prior to Adsense, I was never previously paid to run these and did so for a hobby. Overall I was pleased with the income I was generating. The only drawback was that I was always looking for ways to get people to my sites. I enjoyed working to bring in more visitors but felt that if I looked at my earnings vs. the hours I worked, the economics weren't making sense.
PPC ClickFraud: Its a Bigger Problem then You Think
Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a report by PriceWaterHouseCoopers, they estimate that Internet Advertising brought in more than $9 billion in 2004 alone.
Google AdSense - A Quick Overview For Beginners
In Google AdWords, the advertisers' links show up when someone types a certain keyword to Google search engine's box and enters it. The links will show up on the right hand side of the results page.
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