|Ðð©'§ Pay-Per-Click Advertising Information Library|
The New Google Ad Links
You know about Google Adsense, now it's Google Ad Links for Google Adsense publishers.
[ For who do not yet know what Google Adsense is : "Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money," - says Google. To open a Google Adsense account, please visit: https://www.google.com/adsense ]
What are Google Ad Links?
"Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements", - this is how Ad Links are defined by Google.
Basically, Google Ad Links are vertically placed links of 4 or 5 keywords related to the content of your page. On clicking a link, the visitor is shown a list of Ads by Google on that particular keyword. If the visitor clicks on an ad, you get your commission.
So, why do you need to put Ad Links in your page?
Simple. Because you want to earn maximum revenue from each of the pages of your site.
According to Google, you are allowed to put max. 3 Adsense codes. But experts say that displaying too many Adsense ads in a page distract the attention of the visitors and they lose interest in the site. Therefore it's always advised to put only one Adsense code and that too close to the main content of the page, to get the best results.
By placing just one Adsense code and no Leaderboard or Skyscraper, are we losing out some opportunities to earn more clicks on Adsense Ads?
No. Because that's where Ad Links come in. Let me describe the usage of Ad Links with an example :
I have a page on 'Engagement Rings' at : http://thewebcontent.com/Relationships/Relationships_Article_56.php I use 250x250 Square Adsense code with the first paragraph of the article. This code displays only 3 Adsense Ads.
Now, I have placed Ad Links code just above the top of my left panel menu bar. Google currently displays 5 related keywords to the page : Engagement Ring, Carat Diamond, Ideal Diamonds, Gia Diamond and Gem Stone Ring. Each of the keywords are clickable.
Through these links, I get access to : 10 + 10 + 10 + 10 + 4 = TOTAL 44 Adsense Ads! (at the time of writing this article)
In case, Google does not find related keywords for a page, it displays a tiny search box. Visitors can put any keyword of their choice, and Google shows all Adsense Ads related to the keyword searched for!
Isn't it incredible? ...that too without disturbing visitors? Actually, it helps visitors, because they always look for links related to the subject they have come to our sites for.
The main advantage of Google Ad Links are that, they are displayed just like we display vertical menu-one link each line. Though Ad Links code displays "Ad Links by Google" boldly, but it gives a look of being a part of your vertical menu. And that's definitely a great advantage.
To add Ad Links to your page, please follow the instructions below :
1. Log on to your Adsense account
2. Click on "Ad Settings"
3. Select the Radio Button which says : "Ad Links Units".
4. Select 4 or 5 links per ad links unit from the drop down
5. Select Ad layout options : 120x90, 160x90, 180x90 or
200x90 depending upon your page layout.
6. If you have saved custom Color Palettes, select the
palette of your choice.
7. Copy-paste the Ad Links code from the textarea box and
place it to your web site in desired place
That's all! But remember that you can place only one Ad Links code in a page. If you put more than one, others will not generate any link.
If you are an Adsense publisher, there is no reason why you will not add Ad Links to your page.
What do you think?
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
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Team Up With Your Competitors
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Adwords & Adsense: A Beginners Guide
The Mechanism First a brief glossary of terms: Adwords: The program advertisers use to make their adverts. Adsense: The program Website owners use to display the adverts CTR: Click Through Rate (the number of page impressions the number of clicks on a advert) The most effective methods of advertising on the internet are Google's Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on 'widgets', and that's the highest bid, you'll show up at the top if It's the second highest bid you'll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00. Using Adwords to your Advantage So now that you know how Adwords work you can use this to your advantage when building websites. If you build a site about a specific subject you can then use specific keywords to attract adverts. The best way to ascertain which keywords to use are by signing up for an Adwords account you will then have access to Google's Adwords tools which will show you which keywords are highest paying for a particular subject. In addition it will suggest alternative keywords. At this point it is probably wise to point out it is against Google's Terms of Service to specifically create a page just to target Adsense, Obviously if the site has lots of unique content then you are entitles to tweak the keywords to maximize your revenue. Making Adsense pay There is very little point adding Adsense to a page with no traffic. It is best to build your site and spend a couple of months driving traffic to the site, once you have a regular amount of people being driven to your site by the search engines then it is time to add Adsense. It is not just a case of putting Adsense on your site and waiting for the money to roll in. You should place the adverts carefully to maximize exposure whilst not impacting on the browsing experience of your viewers. Leave the Ads in position for a week or 2 and monitor the performance, also known as CTR. The change the position of the ads and the color and monitor this for any improvements. Publishers have been known to improve their CTR by up to 4 times by employing small changes. So time spent tweaking Adsense is time well spent.
When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program
Google's AdSense program is a proven money-maker that has enriched the pockets of many website owners. Unlike many pay-per-click systems, the AdSense program has a large pool of advertisements to draw from -- the ads come from Google's AdWords program, which you can think of as the flipside of AdSense -- which almost guarantees that AdSense can find relevant advertisements to display alongside a site's content.
Why Paid Inclusion is Better than PPC Advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.
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Tips for Maximizing AdSense Revenue
Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date.
Advertising Using PPC Search Engines
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How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.
AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market.
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