|Ðð©'§ Pay-Per-Click Advertising Information Library|
Pay-Per-Click Search Advertising Comes First
There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.
For just about any business looking to advertise online, pay-per-click search listings should come first and be used to their maximum potential before investing elsewhere. They are the foundation of most online advertising plans, delivering the most precise targeting and the furthest reach for the lowest cost.
The concept of pay-per-click, or PPC search advertising is simple -- you have your listing placed within or alongside search results in exchange for paying some fee each time a someone clicks on your listing in those search results. Most search engines set advertisers against eachother in auction-style bidding for the highest positions on search result pages.
There are several benefits to this advertising method that make it useful to just about any web business, and make it so important that it should be exploited to its fullest before advertising in any other medium.
BENEFIT #1: TARGETING
Targeting is essential to any marketing, online or off. In order to be effective, ads have to reach the right people. If that's not happening, you're just wasting your money.
More than anything else, people turn to search engines to find things they need on the Web. Pay-per-click search engine advertising lets you capture these people while they are actively seeking out your product or service. By listing your site under specific search results, you capture your target audience and pre-qualify them with your ad at the same time. By the time the visitor is on your site, you already know they are looking for your product or service and have an interest in your particular offer.
BENEFIT #2: REACH
No matter how large the website, magazine or newspaper you advertise on, it will never reach as many individuals as the top search engines. Google and Yahoo! each reach 80% of the Internet using population and display pay-per-click ads above and alongside search results. Billions of searches are made every month which you can easily be listed within at no cost until an individual decides to click through to your website.
BENEFIT #3: COST
Banner advertising can cost $25 for 1,000 impressions of an advertisement regardless of the number of real website visits those impressions deliver. Top news portals can charge even twice that. PPC search ads cost nothing until an interested individual actually clicks through to your website. Even with the competitive bidding process that pits you against other advertisers for top spots at most PPC search engines, costs per click can still be just pennies. If you work out the average cost to acquire a new visitor from other mediums, it'll likely end up higher than the search engine ad without the benefits of precise targeting and pre-qualifying the visit with the ad text.
It becomes clear why pay-per-click advertising should be the foundation of an online advertising plan when you consider the combined benefits of the targeting, costs and reach of the medium:
PPC search advertising is targeted, affordable and abundantly available. It should be exploited in full, at the many available companies, before spending money elsewhere as almost any other medium will be less targeted, less controllable and more expensive.
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Google Adwords ? Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.
Google Adwords ? Online Riches Without Owning A Website Or Product!
Did you know that you can make money from Google Adwords without having a product to sell, or even a website?
3 Tips For Adwords PPC Management
Adwords PPC Management Tip No. 1
AdSense - 7 Keys To Empire?
There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
What are Website Conversion Strategies?
Tips for Maximizing AdSense Revenue
Google's AdSense program is probably the best affiliate program on the internet today. With it's content scanning algorithm to adjust advertising and the fact it takes in to account the users location as best as it can, it has proven to be one of the highest converting click through programs to date.
Google Adsense: What You Need to Know!
We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.
Seven Strategies to Bolster Your AdWords Campaign
So, you've tried all the marketing techniques you have read about, and you're now ready to dabble on some pay per click magic. But this form of online wizardry needs more than just a sleight of hand, as it requires careful planning and a good sense of what should be expected.
Make Free Money With Google
Have you received your check from Google? If you own a business web-site you should be receiving a check from Google. Why not accept a check every month from Google by placing their ads on your site?
Double Your Adsense Income in 60 Minutes
Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income. However, if you're not using it properly and maximizing the income you squeeze from it, your leaving money on the table ? something we all hate doing.
Why Paid Inclusion is Better than PPC Advertising
When search engines pay website owners a percentage of the bid cost, you're just looking for trouble. This is the problem with Pay Per Click (PPC) advertising, especially with smaller named search engines. Many websites request or even pay there visitors to search a specific search engine and click on a result. This just sends advertisers fake leads and causes problems for the advertisers that paid for the keyword listing. Many PPC search engines offer webmasters up to 80% of the bid price. For example, let's say I pay 'Example Search Engine' $1 for the keyword Viagra, they then pay webmasters $.80 per visitor they send that searches and clicks on a bided search term. You can see why PPC can be a problem.
Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click
Back in the old days of the Internet - in 1993, - there were 284 locations on the entire World Wide Web. According to Bill Clinton, only 8 of them ended in .com or .net when he was sworn into office. As of January 1, 2003, there were 171,000,000 domain hosts in use. In 1995, the largest search engine database was Altavista, and it had most of the Internet categorized. Today Google and FASTsearch own the largest databases. Yet neither one of them has even 10% of the Internet covered. It's estimated that more than 8,000,000 web pages are added to the Internet every day. None of the search engines are able to keep up to that pace. So how will your website stand out? How will it acquire the traffic it needs to succeed? There are many ways to approach the issue of marketing an online business, but for the sake of this article, we'll concern ourselves solely with online tools, and ways to expedite success. In that vein, we'll concern ourselves with Pay for Inclusion and Pay for Placement (or Pay per Click) advertising.
Internet Advertising Options
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
What They Never Told You About Adsense!
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it. I know you were hoping to do this business of yours without spending a dime right? Well if that's what you are thinking you better keep working for someone else and forget about working from home with your own internet business.
PPC ClickFraud: Its a Bigger Problem then You Think
Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years. According to a report by PriceWaterHouseCoopers, they estimate that Internet Advertising brought in more than $9 billion in 2004 alone.
Making Google Adsense Work For You
If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.
Google Adsense - A Website Income
Many of us have websites and as a matter of course join the Google Adsense plan and place the appropriate script code on our web pages. Taking for granted that visitors will come to our web pages and quite happily click on these Google Adsense ads and consequentially we will make money.
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
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