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Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.
I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they heard they can "strike it rich" with Google Adwords. It doesn't help matters any that Google makes it ridiculously easy to get started with their pay-per-click program. All you need is "five dollars and a dream!"
Google doesn't advertise that message of course. However, for most advertisers, it's still a huge gamble nonetheless. Do advertisers make money with Google AdWords? Some do, yes. However, the vast majority of advertisers might as well blow their money on lottery tickets.
Is Google AdWords to blame for so many advertisers losing their money? That depends on your point of view. Are lotteries responsible for people gambling and losing their money?
In my opinion, the answer to both questions is yes and no. Lotteries would never admit this, but their whole purpose for being is to entice people to gamble. I mean, c'mon. That's why they exist. If people didn't gamble, there would be no lotteries.
Yes, lotteries hide behind legislation and the pretense that the money they generate goes toward education and other laudable endeavors, and for the most part that's true.
However, it's also true that there are people barely living above poverty level, spending money they can't afford on lottery tickets. They get sucked in, because like the television commercial said, it's only a dollar. However, those dollars tend to add up pretty quickly, when you're spending ten or twenty dollars a pop on lottery tickets.
It's the same with Google AdWords. People who wouldn't ordinarily advertise get sucked in, because it's only five dollars to get started. But when Google charges $500 to their credit cards every couple of weeks, and they haven't made any money, the harsh reality of the situation sets in. It's not nearly as easy as they thought or heard it would be.
Of course, it's easy to blame Google AdWords. However, most of the blame has to fall on the shoulders of the advertisers. The majority of Google AdWords advertisers, simply don't have a clue about what they're doing. They read some e-book about how to make money with Google AdWords, and instantly think they're ready to conquer the world.
It's just not that easy, people. You still have to have some fundamental knowledge of advertising, in order to succeed with Google AdWords or any type of advertising for that matter. You have to educate yourself first.
And the best way to educate yourself is by reading "real" advertising books like "Scientific Advertising," by Claude Hopkins and "How To Write A Good Advertisement," by Victor Schwab and "Advertising Secrets Of The Written Word," by Joseph Sugarman.
Educate yourself first, and then lay down your money. That's how it works. To do otherwise, you'd be better off playing the lottery!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: firstname.lastname@example.org.
Visit his website at: http://www.lets-make-money.net
Google Sued Over Click Fraud in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees. Click Defense claims it has lost over $5 million to click fraud.
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
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Adlink Success - A New Advertising Style From Google Adsense
There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called "Google Ad Links."
MSN PPC Advertising Network Finally Debuts
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Cost Per Click Bid Management
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Google Adwords Guide I
You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called "Adwords" and allows you use Google.com for marketing. Your ads will be displayed on Google's website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called "Google AdSense". Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe.
The Google Revolution
Google is probably one of the single most important revolutions of having a successful Internet business.
$1 Million in Google AdSense Earnings
They are calling him the million dollar man. Jason Calacanis recently revealed in his blog that he is on track to earn a million dollars from AdSense over the year ahead.
Posturing Yourself As The Expert By Utilizing Google Search
First, go to google and type "dan kennedy" into the search box. At the present time I get about 49,200 results!
Picking The Right Keywords For A PPC Campaign
Running a pay-per-click advertising campaign can be very expensive if picking the wrong keywords. I was setting up a new PPC campaign the other day and were struggling to find the right keywords. I was promoting an affiliate program in this case. To convert the click (on my ad) to a sale the user had to submit his/her zip code only. The actual offer was that the user then could be winning a digital camera from a certain brand.
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google.
Considerations For A Pay-Per-Click Ad Campaign
Submitting your website to the Search Engines today may seem like a futile task or at very least, a complete waste of time. When you consider that there are millions of websites that could be listed just for the word FREE, it hardly seems worth the effort.
The Basics Of Pay Per Click Search Engine Advertising
Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Adsense-ble, Or The Art Of Promoting, Without Promoting
Hey, wait a minute. You can't have popups on the page. Ok, no problem. Moreover, you can't tell anyone you have an ad from Google on the page. You can't write about it, point to it or tell someone to click on it
Pay Per Click Advertising and Article Marketing Compared
At first glance, Pay Per Click advertising seems to be the fastest way to send targeted website traffic to your websites online. You choose some keywords and add your website's url and you are done. However, with most things online the competitive search terms are often very expensive and you spend lots of money to win the Pay Per Click wars. This article will list five reasons why article marketing may be better than Pay Per Click Advertising.
A Fundamental Overview Of Pay Per Click Search Engines
Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.
Google Adwords ? Manipulating Keywords For Success
As you probably know, Google Adwords is a pay-per-click solution offered by Google. As with other PPCs, you are given the ability to place your small advertisement on various platforms controlled by Google. While the platform provides you with a large audience, you must manipulate your keywords to generate success.
The Perils and Pitfalls of Pay-per-click Advertising
In this age of speed dialing, T1 lines and other forms of high-tech instant gratification, many webmasters find themselves tempted to engage in pay-per-click advertising. After all, if you've just designed a state-of-the-art website, there's nothing quite as gratifying as a steady stream of traffic right from the start. Webmasters with open wallets have found that pay-per-click can provide traffic within hours or even minutes of a website's launch.
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