|Ðð©'§ Pay-Per-Click Advertising Information Library|
The Click Fraud Problem
Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.
What is click fraud?
Click fraud is the deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying the related products or services.
Overture defines click fraud as clicks arising for reasons other than the good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.
Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.
In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.
Who is doing that?
Three main groups click on pay per click ads, without real interest in the offered goods:
People who joined Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.
Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs.
Companies (often in India, Russia and China) hire people who are paid to click on ads.
Google and other search networks provide refunds to advertisers when click fraud has been discovered.
Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.
This is a huge problem. There is no "pay per click" Company denying that click fraud exists. Web analytics companies estimates that the 50% of all click activity is fraudulent.
This means that your pay per click marketing activities are half effective as they could be because of click fraud.
Overture spokeswoman Jennifer Stephens refutes that estimate, saying that the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis.
Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved. Others are concerned that they could jeopardize their relationships with the powerful search networks if they complain too loudly.
One of the best ways to eliminate click fraud is using anti click fraud services such as ppctrax (www.ppctrax.com). They provide services like the below:
IP address capture.
Another similar service is "who is clicking who": http://www.whosclickingwho.com
Other ways is the click fraud capture software like Click Auditor: http://www.keywordmax.com/click_auditor.html
Profiting From Second Tier Pay Per Click Search Engines
Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
What is Google AdSense?
In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Finding The Cheap Clicks
As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It's a new phenomenon known as 'keyword fatigue', and it's down to the overwhelming success of programs like Google's AdWords. As more and more advertisers realise the benefits of this form of traffic generation, so the number of people bidding for the same keywords increases, and the bid prices climb accordingly. Great news if you are a publisher taking a cut of the revenue, but not so welcome for those doing the bidding.
Successful Pay Per Click Ad Copy
Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. The challenge is the small area available from most advertising networks like Google (AdWords) or Yahoo! (Overture).
Articles and Adsense
Google Adsense is a hot topic in the Internet Marketing arena these day's and rightfully so. Adsense is drastically increasing the income generated from content driven websites.
The New Google Ad Links
You know about Google Adsense, now it's Google Ad Links for Google Adsense publishers.
Creating Revenue Without Much Effort, Set It And Forget It Online
Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need.
Not Sure If Your Online Advertisement is Working?
Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
The other day I was talking to one of my consulting clients on the phone about the return on investment from his Google Adwords campaign. And, he asked me a question that I get several times a week from clients and other online marketers.
Google Adwords: Here is Why It Can Explode Your Business!
The beauty of Google Adwords set up is its simplicity. Google programmers seem to be a close follower of the maxim taught by Edward Debono when it comes to simplicity. Signing up and getting started is very easy and takes a few minutes to get your campaign rolling.
How to Beat Your Rivals on Google AdWords
Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..
Price Your ClickBank Products for Maximum Profit
Choosing the right price for your digital products is one of the most critical, yet difficult, aspects of your business strategy.
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
What are Website Conversion Strategies?
7 Secrets for Pay-Per-Click Success
"Pay-for-Performance" or "Pay-per-Click" Internet advertising is making big waves lately, and the two biggest players are Google and Overture, which was recently purchased by Yahoo. Microsoft has since joined the fray with MSN Search and there are numerous other fish (albeit tadpoles) in the pond.
Easy Clickbank Management with the Right Tools
Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.
We Are Right In The Middle Of A Pay Per Click Baby Boom
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
How to Increase Your AdSense Revenue Stream
Google's AdSense program is one of the best, if not the best, revenue programs for web site managers. While the program has certainly created wealth for many site owners, there are opportunities for you to increase your wealth if you follow these important strategies.
The Sensible Way To Earn Money With Google AdSense!
Is Adsense Going To Turn Associate Programs Obsolete
When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people's mind like: what's going to happen to Associate Programs, how do they compare against Google's Adsense and will Adsense cause Associate Programs to be obsolete?
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