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Home-based Business Opportunity, Anyone?
It seems home based opportunities are a bit more common in the US than in Europe. However, the European marketplace is quickly catching on to the phenomenon of home based business and network marketing.
The advantages of a home based business are quite evident: low cost, flexible working hours, tax benefits, to name just a few.
But these advantages have pretty much been there for many, many years. So why the sudden growth? Why do so many people start their own home based business right now, and why would network marketing be a good thing to consider for so many others?
First of all, there is worldwide economic uncertainty and many economies are either facing a recession or are in the middle of one. Turn open any newspaper and you can't miss articles on companies downsizing and laying off employees by the thousands.
Network marketing offers people the chance to create a part time auxiliary income, right beside their day job. This kind of extra income has proven a great help to many families across the world.
Of course many network marketers have turned full time and are living very comfortably out of their business. Some of them have made fortunes. But this level of success, although available to anyone who is willing to do the work, will not be for most people. Most network marketers run a part time business for a small number of hours a week, earning them a couple hundred dollars a month.
Then there is the phenomenon of cocooning, where the consumer tries to shield itself from all sorts of marketing messages. Do-not-call lists are in place, making it harder and harder for companies to get their messages across to the consumer.
Network marketing, which is based on moving a service or product to the end consumer based on personal relationships, delivers a strong answer to these challenges. More and more traditional companies have discovered that network marketing is a very cost effective way to reach consumers.
Of course we can't forget about the internet. This technology has greatly helped making the world smaller, making it easier to find and disperse information. Network marketing companies have pioneered the internet to inform, train and motivate their independent distributors.
The cost of home office equipment has decreased considerably. These days you can set up a home office for just a couple hundred dollars. Some may argue that you don't even need that much. Any computer with a modem and a phone line would be enough for most network marketers to operate their business. Compare this to the cost of running a normal business and it becomes clear why more and more people are attracted to a home based opportunity.
And then there is the growing lack of trust in the corporate world. Not too long ago, people where quite used to having a job for life. Or at lease until they decided to quit. Nowadays, many people have come to realize that job security is a joke. Too many people have lost their jobs, some more than once.
It's not just the fact that you have to go out to find another job to feed your family. It's also the fact that you've advanced in age and your chances of getting employed in a similar field, or landing a job of equivalent pay and benefits are rather slim.
Network marketing not only offers people a chance to create some extra income, it also provides them with the opportunity to get some of their dignity back. Helping them realize that they do not necessarily have to depend on their employer's paycheck.
The support structures that many good network marketing companies offer are a great help to individuals joining this type of business. Not only will they receive the proper training on their companies' products and services, they will also be educated on personal development
The advantages of home based business are evident and in the near future we will certainly see more of it. Looking at today's trends in the economy it doesn't take a genius to figure out that the era of monolithic companies offering jobs for life has ended.
It's time to have the courage to bet on yourself again and home based business is a good way to do so. And for those people that decide to take this step, taking a serious look at network marketing is just common sense. Even in a time where common sense isn't that common anymore.
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