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8 Reasons MLM Distributors Fail
There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.
Here are a few that I can think of right off the top of my head:
NOT TREATING IT LIKE A BUSINESS...
Network marketing or MLM is just another method of distribution of a product or service. It is a "business" in every sense of the word. Many new distributors do not realize that all the same skills and dedication to effort, that are required to be successful in any business, are needed in their MLM business.
Unfortunately, this industry has the reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to the industry, the recruiting distributor, and to the prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find the right prospects for their organization. They require that the prospect jump through a lot of qualifying hoops to become part of the team.
NOT BEING TRAINABLE...
If you cannot, or will not, take coaching and instruction then MLM is not for you. Surprisingly, those with strong professional selling skills are often the worst choice you can make for potential team member. They often think they must "re-invent the wheel" to conform with their selling experience. Your successful upline "knows" how to work your business. Follow their lead and duplicate the already successful system.
POOR CHOICE OF UPLINE...
Your choice of your upline sponsor is critical to your success. Most new distributors give little or no attention to this important detail. If you sponsor is not a good trainer, or is not willing to implement the systems necessary to support YOU... then you have the wrong sponsor. Your sponsor, in the truest sense of the phrase, is your "partner in success". A bad one can stifle your success... a good one can skyrocket your profits and greatly shorten our learning and selling cycle.
If you have a sponsor who is not serving your needs then work upline until you find someone who will give you the support you need...and have every right to expect.
POOR CHOICE OF COMPANY/PRODUCT...
Always look at the product first. If you would not "willingly" buy the product and enjoy it's benefits... why do you think anyone else would? Marry the product with your own interests and needs. If you are interested in wellness, health & fitness, etc. then select a company who has a leadership position in these product lines. Don't try to sell something you can't get enthusiastic about... and which does not fill a proven need in the marketplace. Never mistake the "comp plan" for the opportunity... the opportunity is in the product. The most lucrative pay plan in the world will not pay you a dime if you cannot sell the product... and the customers do not willingly re-order.
NOT DEALING WITH CONSUMABLE PRODUCTS/SERVICES...
Your success or failure with any MLM will be greatly determined by the "consumability" of the product. If the product is a "one-time" purchase the success of the MLM model is doubtful. Residual income depends on the consumability of the product.
YOUR OWN LACK OF DISCIPLINE & PATIENCE...
No business becomes successful instantly. MLM is no different. You should become involved with any MLM only if you are willing and able to commit a minimum of one year of hard work to the building process.
YOUR UNWILLINGNESS TO COMMIT MONEY & TIME TO BUILDING YOUR BUSINESS...
Building any business requires a certain commitment of time and money to succeed. You must make available a minimum number of hours per week to "work" the business... and you must be willing to invest the money necessary for advertising, supplies, lead generation, etc. MLM is NOT a get-rich scheme, despite the wild claims made by some. Network marketing IS a business that requires the same level of dedication that getting to the top of any Fortune 500 company takes.
With MLM, however, YOU own the company and there is no arbitrary boss determining your worth.
© Copyright 2004-05 Thom Reece All Rights Reserved
Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing creative agency in Hawaii. His primary websites, the On-Line Marketing Resource Center (http://www.e-comprofits.com) and MaxxMLM.com (http://www.maxxmlm.com), and Opportunity Universe (http://www.OpportunityUniverse.com) are visited daily by thousands of entrepreneurs seeking answers to marketing challenges. Thom can be reached by email at: email@example.com
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Nowadays, network marketing is very popular in our society. Almost every body knows about that. But, part of them are skeptical about network working. They thought that it was impossible to become a rich man, just only take some people to their network marketing system. Actually, this people don't know about what is network marketing and how much powerful the system.
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MLM, Pyramid Schemes, and Matrices
Have you ever wondered what the difference is? MLM operators claim they're not operating a pyramid scheme. Matrix and "forced matrix" operators claim that what they have is better than MLM. So what are the differences?Pyramid Schemes:Pyramid Schemes are illegal in the USA, and probably abroad. We all know how these schemes work, or at least get the jist of the idea. A person (the originator) starts by sending a message to several people. Usually people he/she knows. The message in some round about way, will tell everyone to send him $5 or so...and then send the message to someone else. All the while adding names to the list, and each new recipient must send money to the first person, second person...etcThere are a million variations of the Pyramid Scheme, but the main attribute that define a pyramid scheme ( also known as chain letter) is that there is no product, it's just people sending money. The term "Pyramid Scheme" is derived from the fact that it starts with one and the size of those involved increases as you move towards the bottom. On paper, it looks like the shape of a triangle, or pyramid.Multi Level Marketing:How is MLM different from a pyramid scheme? After all, on paper any MLM looks like a pyramid in reality right? The differences are very simple. In MLM there is a product being sold. Income is generated from "commissions". It's actually a pyramid scheme, except that the participants get something back...regardless of whether the people they refer actually pay for something...In MLM, the participant always gains from their investment. The catch is in the value of the product that the participant receives. This is the reason that MLM is so big on the internet. Because, information can have a monetary value, and it cost the distributor nothing. So ebooks, software, newsletters...etc... these are the most common products used in MLM. MLMers have added tangible products as well, and home products were the first to use MLM as a primary marketing strategy.The Forced Matrix:With so many MLM programs on the market these days, originators have tried to make their programs more desirable than others. Hence the forced matrix idea. In a regular MLM program, your monetary gains are based entirely on how good you are at marketing the program. However, most people arent' very good. So it would benefit the less talented if they had help from the talented. Basically, if the number of people who can join under you is limited in any way...then it's a forced matrix. The idea being, anyone else you refer extra..will go under someone else. The best implementations put the extra person under one of the people YOU have under YOU. Hence it helps the person under you, which helps you too.The term is tossed around a bit, and sometimes not used at all. However, that is what defines a forced matrix. Sometimes numbers are used to describe a forced matrix more thoroughly....like "4 X 4 forced matrix" for instance. Which might mean that you can only have 4 people directly under you and only 4 people under those 4 who you recieve commissions from.There is a hi-bred idea that has become common now, where by a person can deliberately place a referral in another line of their choice. A sort of traffic control attribute that helps originators get their referrals interested. This has been an attempt to make regular MLM more appealing, and it has worked. In fact, forced matrix MLMers have even implemented the option in their own programs.The benefits of either are about equal. With a forced matrix, you stand to earn an income faster, but increases in income are slower because your referrals get forced further down the line from you. With regular MLM you have a stronger base, and sustaining it is generally easier...but first profits can be slow. If you want a little income faster, go with a forced matrix. If you want BIG profits and are willing to work a long time for it, go with regular MLM programs.
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