Internet Marketing Information

Why You Must Have More Than One Niche Sites


Have you heard of diversifying your investment portofilio?

Internet Marketing and Public Speaking: The Murder Board Practice


I recently posted an article titled ?Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet.? One of the tips concerned a means to practice your sales presentation with a ?Murder Board.? I received several emails requesting a fuller explanation of this practice method.

How to Put Your Bookmark on Top Every Time


Do web surfers really bookmark websites anymore? A good friend and very successful marketer online recently said to me, "Ron, bookmarks are a complete waste of time." It was said so matter-of-factly, that we were off onto some other topic in the next breathe.

Tracking Google and Googlebot Using PHP


Many people work for hours and hours, days and days to make sure the Web site they have is ready for Google and it's Googlebot whenever it might come for a visit.

The Deadly Sin Of Inaction


"There is difference between knowing the path and walking the path"

Success is a Process, Not an Event


We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It doesn't happen over night. Here are some ideas for improving your chances of internet business success.

Is The Internet the Ideal Marketing Medium?


The internet has grown explosively in the ten or so years that it has been in widespread use,and internet marketing has grown along with it. Many factors contribute to making the internet the ideal business medium.

Online Advertising Sinks into the Abyss!


Back in the ancient days of 1994 when Mark Andreesen and his band of hardy programmers were inventing a ground-breaking product/application/way of life called a browser, a dedicated group of entrepreneurs started publishing Netsurfer Digest a modern day "Hitchhikers Guide to the Galaxy" for the web. I subscribed to this wonderful newsletter and reference guide back in those heady days of yesteryear and have been a loyal subscriber and advocate since then. Sadly on this past Sunday I received notice that Netsurfer was moving to a paid subscription only model and would no longer be able to continue publishing their three primary newsletters by utilizing inserted ads as their sole source of revenue.

The New Marketing Landscape


Many of us in the marketing services and/or agency business are starting to see some real tangible marketing patterns emerging that businesses need to be aware of if they want to leverage their marketing dollars in this "post .com implosion economy."

Marketing Trends from the Digital Frontlines


The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:

Marketing to Today?s ?Distracted? Consumer


The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid advertising in any possible place imaginable! Case in point, NBC will start to digitally insert commercial ?billboards? into advertising content to be broadcast during the winter Olympics ? in essence a commercial within a commercial.

Marketing Maxims for Todays Challenging Times


These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today?s sputtering global economy.

Look Smart Not Small Business Friendly


There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.

Fast Forwarding Your Business with Instant Messaging


Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.5M in 2001 to close to 200M by 2004.

All Along the Digital Watchtower


It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

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