|Ðð©'§ Internet Marketing Information Library|
Internet Market Selection
The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. It has greatly expanded the market and enhanced the market reach of businesses, be they small businesses or multinational corporations, to the extent that whatever market segments they can't reach previously, they can now do so to a large extent.
In the context of Internet Marketing, my central message to business owners is that in order for you to have the competitive advantage, you'll need to effectively identify and attempt to satisfy the genuine needs and wants of specifically defined target markets, and that you'll have to do so more effectively than your competitors. Your ability to do so will have a positive profound impact on your business.
What Is An Internet Market?
There're many definitions of the term "market"; it all depends on the context in which it is used. The way I look at "market" is that it consists of people and/or organizations that have needs to be satisfied, have the purchasing power or money, and are willing to spend the money on whatever you have to offer. It generally implies a demand for a product or service, whatever context in which it is used.
From the marketing standpoint, a market consists of your existing customers as well as potential customers.
Why Internet Market-Orientation?
You should realise, as a business owner, that in order to effectively relate your product and/or service offerings to the needs of the marketplace, you should be market-oriented as opposed to product-oriented. What I mean by market-orientation is that you look at the marketplace through the media of marketing research and sales forecasting.
Market-orientation therefore makes it impossible, with the exception of a few special circumstances, to treat the market as a mass of homogeneous potential customers, as the overall market consists of many diverse sub-markets and groups, each with sufficient similarities to be treated as separate markets by themselves.
Furthermore, within each of these sub-markets or groups, there're further divisions or sectors. For a product category (e.g., computers), your focus should be on those sectors within the sub-markets or groups which are most commercially attractive to you for a given product form (e.g., the desktop market or the laptop market), rather than be concerned with the whole population of potential customers for that product category.
This is common sense as you're in business to make profits.
Identifying these sub-markets or groups would allow you to more effectively position your product and/or service offerings, your internet marketing communications, your pricing policy, and the rest of the 7 marketing mix elements.
The result is more satisfied customers and increased profits.
About the Author
Copyright 2004 by Larry Lim, MarketingSphere
Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.
His Internet Marketing Strategy website is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.
Heres A Quick and Simple Way To Find Hot Niche Markets
"Here's A Quick and Simple Way To Find Hot Niche Markets"
Tracking Google and Googlebot Using PHP
Many people work for hours and hours, days and days to make sure the Web site they have is ready for Google and it's Googlebot whenever it might come for a visit.
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
Internet Marketing - The Two Faces of FREE
'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
12 Benefits of Internet Marketing for Your Business
1. Far Cheaper and Much More Flexible Than Print Advertising
Internet Marketing Online: 10 Flaming Hot Ways To Fire-up Your Sales
Why do some websites sell more than others?
Becoming A Successful Internet Entrepreneur
You're motivated to run your own business, aren't you?
How To Produce The PERFECT Viral Ebook
Viral marketing is probably the number one method for generating traffic and sales - IF it is set up properly.
Anatomy of an Online Marketing Failure
Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."
My Secret To Selling More Big Ticket Items
Many aspiring Internet marketers hear all of the talk about earning a six-figure income and assume that it's all hype. Some of it is hype, but earning a six-figure income really isn't difficult. I've watched friends generate "six figures" in sales as we sat together in conferences or meetings! Today I'm going to tell you how you CAN do it too. I'm going to give you a system that I guarantee you haven't seen before. It's one I created, tested, and now use extensively.
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?
The Most Profitable Internet Marketing Strategy Ever
So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?
Keys to Successful Internet Marketing
So you've started your business and you have a website up and running, now you need to know how to successfully market your business on the internet. With new internet marketing technologies developing daily, sometimes the choices seem confusing. Which internet marketing tools are going to yield results?
Content, Content, Content.
Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?
5 Steps to Achieving Success in Marketing
Educate Yourself to Succeed in Internet Marketing
More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online.
Online Joint Venture Ideas
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing online joint ventures can increase your chances of beating your competition, increasing your sales and profits, saving time and money, getting valuable referrals, and increasing your market share. The following are ten online joint venture ideas:
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.
Internet Marketing Online: How To Eliminate Your Competition Without Bloodshed
Business thrives on competition.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|