|Ðð©'§ Internet Marketing Information Library|
Outsourcing Your Web Marketing
The online world is constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather than trying to acquire this knowledge yourself, and cope with the pace of change in-house.
So, what should you look for in a consultant, and what guarantees can you expect?
Choosing The Consultant
The consultant should ask a lot of questions about your business and your objectives. They need to be very clear about the specific goals of your site. Do you want as many visitors as possible (as in: "We get millions of hits on our Web site"), or are you more interested in attracting qualified leads? Are you selling products? Are you looking for new customers, sign-ups for your newsletter or events, media coverage, etc.
It's possible that there could be different markets for each of your objectives. The consultant should show that they clearly understand the demographics of the audience you want to attract. This includes whether your markets are currently online, whether they are comfortable using e-mail, etc. It's also important to clarify any restrictions on your marketing - for example, if you're only targeting specific locations.
The key to effective Web marketing is to have a comprehensive, integrated plan that focuses on where your markets "hang out" online. It's absolutely not enough to concentrate your efforts on search engines - that's a passive rather than an active approach. You want to reach out to your potential visitors, not wait for them to come to you. And, you want to ensure that your offline marketing includes your Web site - up to a third of your traffic can now come from real-world sources.
So, the consultant should propose to you a wide-ranging plan (assuming that's appropriate for your goals) that includes:
* Search engine strategies
Effective Web marketing must also include an e-mail strategy. The consultant should include in their proposal some ideas for targeted, personalized (and fully opt-in) e-mail that is compliant with all State and Federal laws. This requires a contact database that you can use to select out the different audiences that you might have for these messages. The consultant should also be able to help you create this, if required.
And finally, the consultant should explain how they propose to evaluate the success of any marketing campaign against your goals and objectives. Marketing is an ongoing process, during which you'll learn a lot about your site and about your visitors. This knowledge should be analyzed and used to tweak your site and refine your business strategies. A good consultant will be able to work with you to achieve this.
What Guarantees Can You Expect?
Let's be very clear - there is a distinction, which often gets blurred, between sales and marketing. The job of a marketing consultant is to bring qualified traffic to your site (or in other words, into your storefront). Completing the sale is then a separate challenge.
Marketing is also a very gray area, in which it's difficult to provide cast-iron guarantees of results. This is particularly true in the area of search engine optimization, since the search engines are so unpredictable. In my opinion, if a consultant promises you "top ten placement" you should be very wary - it's possible that they are using tactics that could be classified as spam - soon if not now.
And that can really hurt you - I have a colleague who was banned from Google because he hired "experts" who used this type of approach.
Obviously you do want to check that the consultant has a good track record, and that they can provide references from other clients. I believe that good Web knowledge and proven online marketing tactics are as important as an in-depth familiarity with your industry.
In setting your contract with the consultant, it's important to have a mutual comfort level with your goals, expectations and budget. There are many opportunities for free promotion online, but if you're prepared to spend some money, you can potentially build your traffic faster. Since building awareness of a site takes time, perhaps a minimum six-month period would be advisable, but with appropriate get-out clauses for both parties.
Good Web marketing is a team effort! Hire a consultant who you feel very comfortable with, who asks lots of questions to really understand your business and your goals, and who seems genuinely interested in promoting you. But then be prepared to work with them - respect and consider their suggestions, and allow them to be creative in their approach.
© Philippa Gamse, 2003. All rights reserved.
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. Check out her free tipsheet for 23 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317.
How to Network Effectively to Secure Freelance Work
When freelancers ask me what type of marketing is the easiest, costs the least, and yields the best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. These two prerequisites are:
Keys to Successful Internet Marketing
So you've started your business and you have a website up and running, now you need to know how to successfully market your business on the internet. With new internet marketing technologies developing daily, sometimes the choices seem confusing. Which internet marketing tools are going to yield results?
Niche Marketing the Right Way!
Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content.
Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone
Your Enterprise Won't Survive Unless People Find It
SEO 101... These Tags Really Do Matter
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
It Really is only early Days in the Internet Gold Rush....
One of the questions that I am getting more and more used to hearing lately is:
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is.
Writing Your Own Entrepreneur Success Story
The world of entrepreneurship is a difficult one full of ups and downs. In order to rise about your struggles and survive amidst the headaches and heartaches, you will need to learn the key to entrepreneur success. Everyone has heard of famous entrepreneurs who have taken the internet by storm and pocketed millions in the process. Not every company will be the next eBay, Amazon.com, or Google, but the successful ones will have their story written. This article will deal with the keys to writing you own entrepreneur success story.
George Bushs Secret To Successful Internet Marketing
Former U.S. president, George Bush Senior told the following story during a broadcast back in 1989...
Information Products: the Changing Trends for 2005
2005 is a great year for affiliate marketers, as online businesses will continue to grow exponentially. 2004 showed a major transition to the type of products sold in affiliate markets.
Avoid Marketing Stagnation Using 3 Basic Methods
You joined an online marketing program, placed some ads, and then thought, now what? The majority of new marketers pause at this point, and many never come back.
5 Secrets to Building a Successful Internet Business
Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. The easiest way I found to walk people through the basic building blocks is to use a real life example of building a brick and mortar business. Success on the internet is possible when you know how to build it and drive targeted traffic to your website.
Fast Forwarding Your Business with Instant Messaging
Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5.5M in 2001 to close to 200M by 2004.
Progress to Success
It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago.
A Tip to the Beginning Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.
The e-Marketing Plan - Brief Overview and Working Scheme
I. Summary of a marketing plan
Success in On-Line Business
Here is a story of four traders who each started with a website built by us, retailing the same products Australia-wide from different cities. It's hard to compare businesses with different products in different markets, but these four businesses had all those factors in common.
At Last, A Plain English Guide to Internet Marketing
Have you ever been horrified and intimidated at the convoluted, jargon-reliant information about Internet marketing available on the Net?
How to Hit the Target for Your Internet Marketing Through 5 Self Help Questions
Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. The Internet by its very nature provides an immediate obstacle to building relationships, but offers opportunities to gather and analyze numbers. And this is where many small businesses and even some larger businesses fail to capitalize upon this potential business strategy in their Internet marketing efforts.
Dealing with Refund Requests ? Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|