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Internet Marketing: Are You Penny Wise And Dollar Foolish?
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?
If you don't know what you're doing, then do the smart thing and consult with an Internet marketing expert.
What? You say you can't afford an Internet marketing expert? Well, believe it or not, there are other ways you can obtain the services of an Internet marketing expert, besides paying an expensive flat rate or hourly fee.
Did it ever occur to you that you can obtain the services of an Internet marketing expert by simply buying his products? So, why should you buy his products?
Because Internet marketing experts are masters at marketing. They've already arrived at the place you want to get to. They also derive great pleasure from sharing their incredible knowledge. They have the answers to every single one of your questions. All you have to do is ask them.
However, you shouldn't expect any Internet marketing expert to spend their valuable time mentoring you for free. Like I mentioned earlier, at the very least, you have to buy their products. I mean, let's get real. You wouldn't walk into a doctor's or lawyer's office and expect to get free help and advice, now would you?
I can't even begin to count the number of e-mails I receive from people asking me for free advice. I always turn them down. Why? Three reasons: (1) It shows a total lack of respect for me as a professional. (2) Because it wouldn't be fair to my paying clients. (3) I already dispense plenty of free advice via my articles.
It just totally blows my mind that people will spend hundreds or even thousands of dollars promoting a product the wrong way, yet won't spend a few dollars to learn how to do it the right way.
If you aren't making any money, it's obvious you need professional help. Not to seek help is just being "penny wise and dollar foolish!"
And by the way, if you don't even have a couple of hundred dollars to work with, quite frankly, you shouldn't even be in business to begin with!
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: email@example.com.
Visit his web site at: http://www.lets-make-money.net
Exploring Beyond Keywords Into Behavioral Research
If you have ever studied search engine optimization, then you'll know that most educators place tremendous importance on performing good keyword research. After all, it's true that we need to optimize our pages for the best phrases, or we will never realize our true traffic potential. It's all about trying to attract the ideal audience of searchers to our Web site, right? Is that not what most of people do? They build a Web site offering their business services, then they say to themselves "How do I get traffic to my site?" For many Web site owners, their source of traffic is an after-thought.
Headlines Bring Sales--Where and How to Use Them - Part 2
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Top 10 Marketing Tips for Newbie To Start
Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).
Eyes on your eCommerce Website
Copyright 2005 Richard Keir
Content, Content, Content.
Read any Internet marketing article, forum or tutorial these days and you will find that the one thing all the experts agree on is that you need to have lots of good quality content on your web site. It sounds like good advice doesn't it? But what precisely does it mean?
How Can You Can Go From Zero To Hero Overnight? Viral Marketing!
Everyone has heard about viral marketing but what is it and how long will it survive?
A Frugal Internet Marketing Strategy That Works!
So you finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It seems that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you might as well have spent your website development money on a gym membership.
Classified Ads - What Works & What Doesn?t
Do classified ads really work? Should you include an email address or fax number in them? How about a call to action?
What is So Exciting about Money and the Internet?
I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. You see it in people walking on the beach looking for that 'message in a bottle'. You see it in cues of people in the local newsagent, hoping to buy that 'winning lotto ticket'.
A Day in the Life of an Internet Marketer
I have been working on the Internet since 1998 and I often get emails from people that think that working online is an 'easy ride' and won't involve them in much work. Don't get me wrong, working online doesn't have to be hard and it is possible to earn a good income for a few hours work each day. If you want the BIG rewards however, you are going to have to put a bit more effort in.....
How To Write Effective Safelist Headlines
Your headline is the gateway to your advertisement. It will either entice your reader to continue reading, or turn them of before they've read a single word about your product. A good headline translates into leads.
Interactive Content ? Blogs, Forums, and Feedback ? What Does Your Web Site Need?
The business principle of continued contact and online relationship building has given rise to the popularity of online business blogs, forums and feedback opportunities. Interactive online communication define the web site owners as experts in the eyes of visitors, and serve as a promotional vehicle for other products and services that the business seeks to sell. Continued, interactive contact can bring many benefits, such as:
5 Steps to Achieving Success in Marketing
Book Yourself Solid Tip: Cash In On The Brilliant, Creative And Quirky You!
What do Donald Trump, Oprah Winfrey and Robin Williams have in common? These successful icons never present a watered down version of themselves to the world. So why then do most professionals play it safe and hide their creativity, quirkiness, spirit, spark and passion?
Part Time Internet Marketing with A Full Time Approach
The deluge of people wanting to make money on the internet has exploded in the past few years. It's getting to the point where anyone that has a computer has heard of or has been tempted by such income. From affiliate marketing to playing around on e-bay, "wanna-be" Internet marketers and online business entrepreneurs are abundant.
How to Earn at Least One Dollar for Every Website Visitor
The path toward success in Internet marketing can be a lonely road. It may feel at times like it's you against the world. Sometimes all you need to right the ship is the right knowledge. Let me share a few ideas with you that should help you to maximize your profits online, and to avoid some of the common pitfalls that stop many marketers in their tracks.
Web Success Secret - Overdeliver
A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc...
Find Your Niche - the Internet Marketers Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Creating Information Products For Money, Image And Success
There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products. Even better, with the advent of automation, it's never been easier to automate the entire sales and distribution of your product, providing you with a passive stream of income while you sleep. An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago. Why is it important to have your own product on the internet? Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business. Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes. Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites. Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated. Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you have to offer. In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice. They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased. Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead. Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com. Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique. Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
Marketing Your Web Site Effectively
Every new generation of a Web site brings the hope of increased success on the Internet for your business or organization, but too often, a project is completed and lacks the fundamentals for ensuring success on the Web. While we certainly don't claim to be Google or MSN experts, the spider-based search engines want their results to be accurate and setting up your Web site correctly can be the difference between page 1, 2, or 2,000,000.
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