|Ðð©'§ Internet Marketing Information Library|
Seven Tips For A Successful Internet Marketing Campaign
Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Here are my 7 tips for ensuring success from your marketing campaign.
Promote to the right audience.
If your campaign is to succeed it must be aimed at the right people. That is people that are willing and able to respond. In other words they have a need/want for your product/service and the money and authority to buy it. You need to know exactly who you are after and make sure the promotional medium you use is correct. So if you're selling something to Accountants then you need a list of Accountants to make your offer to. Makes sense right.
Minimize risk for the customer.
A potential customer will not buy from you if they believe the risk of doing so outweighs the return they will get. Or if they are unsure that you will deliver what you have promised. So ask yourself what can you do to let the customer know that the risk is firmly stacked on your side and they really have nothing to lose? Answer this question and do it to maximise results from your campaign.
Set up a follow-up system.
Rarely will you make a sale the first time you come into contact with a potential customer. Stats show you may need up to 7 contacts before they buy. So you must have a follow-up system in place for your campaign. Get their email address and permission to stay in touch and make sure you do. Follow-up with useful information for them and you will increase your sales.
Make an irresistible offer. You want people to buy right? To make sure they do your offer has to be great, in fact it should be irresistible. As a guide it should sound almost too good to be true but not too good, people are sceptical. More than likely each customer you get will buy again from you in the future so make their first purchase a small step and stack the deal in their favour. For example 'get your first bag of Jim's Choice Coffee for just $1 (normally $8.50) if you buy today'.
Know the lifetime value of a customer.
Acquiring a customer can seem expensive but it's not if you consider what a customer is worth over their lifetime with your business. Let's say Jim's Choice Coffee keeps a customer for 3 years and the customer buys one bag of coffee a month from him. That's 36 months times $8.50 a bag - $306 over their lifetime with his business. See how it makes sense for him to offer a bag for $1 to start that $306 relationship.
Track your progress.
You have to know the numbers on your campaign. How many enquiries? How many sales? What was the value of each sale? Did you make a profit on the campaign? Will you make a profit over the lifetime of the customers? You need this information to know whether the campaign was successful. Also if it's a long term campaign these figures can tell you if you need to make changes along the way.
Analyse and repeat or improve.
Once you have your figures you must analyse the campaign. If it's profitable you should keep running it. If it's not you need to find out why. Was it the offer? Was there too much risk for the customer? Was the advertising medium wrong? Didn't you follow-up properly? What went wrong and how can you fix it to make the campaign work. Make changes and try again. Keep trying till you find the winning formula. Marketing is trial and error but making sure you analyse and learn as you go.
So what's your next marketing campaign going to be? Apply these 7 tips and reap the rewards. Good luck.
Get a customized and guaranteed online marketing strategy for your business. Your first consultation is 100% free but I can only do a few of these each month so claim yours now!
How to Use Viral Marketing for Online Profit
When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called "Word of computer" advertising. Every message sent by a subscriber had a one-line promotional message attached?."Get Your Private, Free E-mail from Hotmail at www.hotmail.com". Within the first 18 months of business they claimed 12 million sign-ups to their service? more than what CNN and AOL could garner in the same time period. With a cost per acquisition of just 4 cents this was a resounding success and a brilliant use of Viral Marketing Technique.
Internet Marketing: 10 Motivational Insiders Tricks To Attract Thousands Of Visitors
If you have a website but not attracting many visitors, it may be because you've not known the insiders secrets that I have.
Paid Customer List On Autopilot?
How do you get a truckload of buyers eager to purchase from you. Create a good quality product and price it ridiculously low. This way you will create a truckload of buyers rushing to get your product. This is a powerful way of building a paid customer list on autopilot. You had actually "Over-Delivered" and you will have very high chances of keeping your customers for life.
How To Let Your Customers Search For YOU! ? Part 1
Actually I love the techniques I will explain below. These methods made me an authority in my market. A lot of people know me, personally or from doing business, and they refer new customers to me.
Can You Provide an Internet Advertising Solution?
This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried.
Free Internet Secrets That Will Instantly Drive Up Your Traffic and Sales
The following 3 secrets revolutionized my life. For years I had tried everything I knew with no success. It didn't matter that offline I was a very successful marketing expert, online success remained elusive. The moment I discovered these three secrets things changed dramatically for me.
Persistence Pays ? Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Therefore, unless you are selling something extremely unique, you will have to ensure that you are heard and seen in the virtual world above the din and distractions of other websites.
Did You Say Free?!
There are books and web sites for the translation of the newest universal language...internet lingo! This is a fascinating new tool that shortens or abbreviates words and phrases for more efficient written communication.
What is Article Marketing?
Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that it's free. There are many article directories that allow you to submit your articles for free. They allow you to have a resource box at the end of your article that you can plug your site and products with. Not only that but if you're into building links this is a great way of doing it. If your article is chosen by publishers they will republish your article on there websites giving you even more publicity and exposure. A well written article can give you massive exposure.
Look Smart Not Small Business Friendly
There is a firestorm of negative press regarding LookSmart's recent marketing stumbles via numerous discussion groups, including two of the oldest and most influential, I-Search and I-Advertising Digests. Most of the critiques center on LookSmart's inability to develop viable programs for SMB/SME ("small to medium business or enterprise"), the difficulty in managing their new pay per click "Small Business Listings" advertising program, and their overall lack of customer service responsiveness.
Income Producing Tasks and The Fluff!
Think about everything you can do in your business that would contribute to bringing money into your bank account.
Online Parties with a Twist
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
The Forbidden Fruit: Marketing Credit Cards Online
A common question and topic of discussion among Internet marketers is, "What market should I go after?" The number of answers to this question are as varied as there are grains of sand in the Sahara, but there is one thing that I have noticed in my eight years marketing online: people tend to shy away from and even be scared of ultra-competitive markets.
How To Identify Ideal Money Making Web Opportunities
I was winding my way up the levels of a very crowded parking garage the other day. The line of cars desperately seeking a spot ahead of me kept turning to the right.
Build the Snowball and It Will Run
Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about.
Some Practical Guidlines for Getting Involved with Internet Marketing
This article addresses the 'how' and 'when' of getting involved with internet marketing.
Five Ways to Quadruple a Websites Revenue
Many website owners all too often give up on their website, even before their site has had time to shine. It can take months, or even years to reach the optimum for a business so why not expect the same out of a website? It is hard to find a business that finds the desired revenue within the first year. So why should a website be as popular as it should be within the first few months or years?
Internet Marketing: 10 Ingenious Secret Strategies To Explode Your Sales
Marketing on the internet is getting harder and harder daily.
If It Sounds Too Good To Be True
You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.
Offline Marketing for Online Home Based Businesses
When it comes to marketing your web site, most home business owners use banners, link exchanges, different search engines, newsletters, forums, ezines, free and paid classifieds. However, a good home based business must also consider offline marketing strategies as well and how to use them in order to generate more business. Remember, that simply because your business is online does not mean you are restricted to simply advertising online. There are millions of people that are not online enough to actually see your offer and will respond better to other methods.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|