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Start a Fire Sale! Give Your Faithful Clients Bonuses!
When is the last time you received an unexpected gift? Or a larger gift than you had expected?
Every quarter, I receive something special from the gardening magazine to which I subscribe: a packet of seeds or a ten page booklet on bird calls or a pair of knee pads for getting down and NOT dirty in my garden.
My cheese service surprises me with a hunk of Gouda, a quality merlot with one third off, a discount coupon to be used by a certain date.
The result? I buy more cheese and wine than I should, and I've extended my Gardening magazine subscription to 2010.
Gifts and bonuses pay off: increased sales, and the opportunity to sell more pricy offers to customers who know and trust you.
Here are several suggestions of ways and wherefores for bonuses in your marketing.
1) build your opt-in list by offering a bonus of a specially selected e-book. The book will complement product(s) you intend offering later. Repeat this practice offering quality material, not TIRED material.
2) Survey your subscribers and reward their participation with a free or greatly reduced and vital software tool. Use surveys to get the feel of what works and why. Ask your customers to evaluate products. Include their responses via your auto-responder system.
3) Use a live chat as a bonus. Chat rooms develop relationships and strengthen loyalty. You may use the live chat bonus six months of the year.....three months on and three months off. Your customers will be looking forward to its return. Be sure to include recorded directions for installing any software that you market. The operative word? HELP before you are asked, thereby creating customer satisfaction and cutting down on refunds.
4) Create a free ezine as a bonus. Customers and prospects want to learn what succeeds and why: the ideas, the software products, the gurus, the new sites, the marketing strategies, the improved services and materials you and your network are creating with THEM in mind. So, YOU tell them...in print in the ezine and via recording.
5) Use bonuses to rev up your sales. Wording like this works ......", this product will be available for you at a 35 percent discount until (MONTH/DAY/YEAR)." ORDER NOW!
Gladys Margaret Williams continues adding to her 100 TIPS for health and well being at fasterlane@getRresponse.com. She also owns a clickbank storefront. For information about either, e-mail Gladys at email@example.com
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1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.
How I Shot Myself In the Foot.. No, Wallet!
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Online advertising has changed over the years. Some believe the internet came premature and advertisers did not know how to react at first. Methods went from blind and deceptive links, to targeted pay-per-click search engine advertising. Along the way, very few people developed effective advertising campaigns. Some now believe a good conversion ratio requires numerous visitors, while others believe concise and targeted ad delivery is effective. When it comes to the startup E-business, I favor targeting strategies and affordability, from start to finish.
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The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
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The most optimistic success rate I have run across for new product ideas is about 3%. In other words, 97% of product ideas never successfully enter the market. There are lots of reasons for this low level of performance, but there is a consistency around a few common mistakes that routinely present themselves with inventors and new product marketers. These are not the only reasons, but if you can avoid these mistakes, you can greatly improve your chances for success.
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A joint venture is when two or more businesses join together to work on a project for a set period of time.
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Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up on an idea or marketing plan based on the belief that there were so many other people doing it my offer would never be considered. But after reading the following article you can get an idea that the internet is like a new city that crops up everyday, under a new sun, with all kinds of possibilities before you. You just need to see them and then take the reins and hold on.
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Finding the GOLD!!!
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There are some smart and sneaky techniques that can help you increase your sales when executed properly.
10 Ways To Increase Your Ads Efeectiveness
The current climate on the internet is very unfavourable to the small business operator. All forms of advertising are becoming blocked, or too expensive. Email is becoming difficult to send, and even more difficult to ensure it arrives at its destination due to spam filters. Ads on sites are being blocked, popups are blocked by peoples browsers, and it's taking more and more effort to actually get noticed if you do make it into view. So what's the internet marketer to do to advertise on a budget these days? Well here are 10 tips which could help you to get your ads and your business noticed.
Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.
Marketing Rapport - 3 Tips!
Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.
Creating Multiple Streams Of Income Part 2
Over my years of experience in doing business on the Internet I have noticed two things that prevent most people from making any kind of money with a part time business.
The First Steps In Ideal Internet Marketing
The first steps in defining your ideal marketing plan determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your target market helps avoid the broadcast advertisements that never seem to work. Each person's target market is different as well. Internet marketing to a specific group increases your chances of success.
When Internet Marketing Gurus Sell Their Souls
If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their biggest, most intimate secrets.
A Simple 8 Step Formula For Testing Your Headlines
I am going to let you in on a secret? The successful entrepreneurs are not successful because they know things that you don't know. They are successful because they TEST every advertising campaign they embark on first before they start spending "big" money on effective forms of newsletter and ezine ads.
In Depth Analysis of a Successful Niche Product
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com
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If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing.
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