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3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.
Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers.
1.Examine several communication tools the experts use such as an email or sales page.
For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.
Now you know my method. Next, I reveal the secrets my system has uncovered. The following sections disclose the common factors of various communication tools.
Web Sales-Copy Page
Red verdana headline in quotations
Most Cost Effective and Productive Ezines to Advertise In
A testimonial page
An irresistible headline that poses an open-ended question or statement
Note: I save the most persuasive ads in a separate folder for study.
Search Engine Optimization (SEO)
How many links my competition has
I also use SEO Elite, a free tool to compare:
That's just some of the specifics. More can be revealed by examining the benefits statements listed on the expert's sales page or in their emails. You can get clues to the info. you need to study. For example, one benefit statement for a sales page info. product might say "The 3 Things Every Sales Copy Page Must Have to be Successful." So, now you know you're looking for 3 things they ALL have in common.
Remember to get the big picture, look for similiarities, then study the details. That's the key to reveal the marketing secrets of the masters.
Greg Root started using ezine advertising almost exclusively since 2003 and owns and maintains 'The Ezine Ad Tester' at http://www.maxprofitpro.com/. See the results of his ezine advertising campaigns to find the best ezine advertising resources on the internet.
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