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Make Your Real Estate Website Visible!
So, you've created a Website to highlight your realty services and listings. Now all you have to do is wait for the customers to roll in -- right? Wrong. Putting up a Website is only the first step. Now you have to fine tune your site's descriptors to boost its search engine ranking when prospective clients explore the Internet hunting for a REALTOR®. It does you little good to have a Website if no one can find it. Fortunately, there are a few simple steps you can take that increase your odds of being noticed when buyers or sellers turn to the Web to find a real estate agent.
Ideally, it pays to have a meaningful Website address (also known as a Universal Resource Locator, or "URL"). Instead of your own or a realty name, your Website address should reflect the geographic area(s) where your services are targeted or any specialties on which you focus. For instance, if you farm housing tracts in north Austin, then good choices for a URL might be www.northaustinhomes.com, www.homes-northaustin.com, or www.real-estate-north-austin.com. Using these, search engines are more likely to give you a higher placement when someone searches for "homes (or real estate) in north austin" than a competitive realty which services the same area but does not include the term "north austin" in their Website address. The key to achieving a higher ranking among search-engine returns is to be as specific as possible when casting your Internet "fishing net."
There is more you can do to enhance your search engine ranking. While the following discussion may sound technical, only new terminology is involved. The actual steps themselves are easy to implement.
"Tags" are descriptors in the underlying HyperText Markup Language (HTML) code which format Webpages. They contain important information that Internet search engines use to index your Website. This data is then compared to search information entered by engine users. Your Web authoring tool may allow you to enter Tag information without having to bother with HTML code. If not, don't panic! You don't have to become a Website programmer to manually insert critical data into your HTML code. Adding or modifying Tag information is surprisingly simple.
Whether or not your Web authoring tool allows you to enter Tag information, simply follow the advice given below to enhance your Website's visibility to search engines. If necessary, download a shareware HTML editor and use it to open your main Webpage, choosing the function that makes the HTML code appear. Selida and EditPlus are two good HTML editors which are offered free for thirty days.
On your PC or Web hosting site, open your main Webpage (usually "index.htm" or "index.html"). Maneuver to the Meta Tag entry functions within your authoring software or else bring up your Webpage within an editor so that the HTML code is visible.
To achieve higher search engine placing, it is important to have meaningful page Titles, especially for your main (i.e., home) page. The "Title" Tag for each Webpage is embedded in the HTML code. Look near the top of the page to find a line that reads xxxxx where "xxxxx" is the current name assigned to your Webpage. In some cases, you may not even have a Title. If so, enter it directly into the HTML code immediately below the Tag using the above format.
Make the Webpage Title something meaningful, using words that a person searching for homes in North Austin, for example, would likely type in the Google or Yahoo search engine (e.g., "North Austin Homes").
Following the Title Tag, you should see a Meta Tag: where the data between the quotation marks is your name (or the name of the company that prepared your Website). It is a good idea to have this data consist of your name and the name of your realty. For example: That way, if someone is searching for you or your realty on the Web, there is a better chance they will find your Website.
Now, carefully choose the Keywords that describe your Website offerings. These should also be words or phrases that a potential buyer or seller would use in conducting an Internet search. Again, the more specific you can be the better. In our example, you would might include "north austin homes" as one keyword phrase. Perhaps "real estate agents in north austin" would be another good choice. Don't worry about being case sensitive. Ask your family, friends and fellow REALTORS for ideas. You can even see what Keywords high-ranking competitors are using by going to their Website and selecting View/Source on your browser.
Enter your new keywords and phrases using your Web authoring tool or an HTML editor. When using the latter, look near the top of the page and you will find another Meta Tag that reads The words in-between the quotation marks following CONTENT are your Keywords. Erase the old ones if you wish and enter your new words or phrases, separating each by a comma. It is best to keep the number of entries under a dozen, and be sure to place the most important ones first.
Looking at the HTML code, you should see directly below the Keywords Meta Tag. This is where you enter the text that a person using a search engine will see in the returned results, so make it descriptive and enticing. In our example, perhaps you would enter "Find your dream home by working with the number one realty in North Austin. Special programs for first-time buyers." Keep it concise but make it a marketing message. After all, your objective is to get a prospective client to visit your Website.
A final piece of advice ? try to use your Keywords in the text on your main (i.e., Home) Webpage, as this reinforces your focus to Internet search engines. When finished making revisions, remember to save your changes and upload modified Webpages to your hosting vendor. Then be sure to re-submit changed Webpages to the major search engines ? Google, Yahoo, and MSN for sure - and directories (e.g., Google, Yahoo and the Open Directory). After submitting, it can sometimes take weeks or months for a search engine to categorize your changes. Be patient. Periodic checks using your important Keywords in each search engine will alert you to when the changes begin to take effect.
Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters ? A Practical Guide for the Real Estate Community." To learn more about how to increase real estate sales using low-cost Internet marketing techniques, visit http://www.renewsletter.com
Seven Tips For A Successful Internet Marketing Campaign
Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Here are my 7 tips for ensuring success from your marketing campaign.
Constant Change Is The Only Certainty In Online Marketing
This old saying which addresses the variability of the weather in Montana is also applicable to the volatile market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to constantly change.
Internet Marketing - The Two Faces of FREE
'FREE' is the reason people are successful, and make a fortune marketing on the internet, yet 'FREE' is also the reason 90% of people fail miserably!
Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!
A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Joint ventures maximise the possibility of beating your online competition. Here are 8 exciting ideas which will show you how profitable joint ventures can really be.
Internet Marketing Online: 8 Ways To Succeed By Helping Others Succeed
Do you remember the first time you got on the internet to start marketing?
Internet Marketing for Dummies!
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the "big dogs" of the internet and dip your cup into the profits as well?
Use Landing Pages to Boost Sales and Capture Metrics
If you are sending out a periodic email newsletter, no doubt it contains links back to your Website. These links probably take the responder to a product promotion, a featured offering, a contest sign-up location, or essentially any offer which is a means of gaining new clients or increasing your sales. What happens all too often, however, is that the person responding to your link wanders off somewhere else on your Website or else quickly leaves your site for other Internet destinations. Once you entice a newsletter recipient to visit your site, it is critical that you carefully guide him or her to take the actions you wish.
Candy Jar Marketing
What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing.
Why Should I Visit Your Website?
If we can't attract visitors to our websites there's little point in having them in the first place. But with millions of sites already available and thousands of new sites being launched daily, ask yourself why would anybody want to visit your site?
The Yin & Yang of Internet Marketing
Westerners believe opposites flow in a natural cycle always replacing the other. They tend to look at things as black or white, right or wrong, up or down, giving a separation and unrelated-ness in their perspective.
Raising Your Rates Can *Increase* Your Business
How many times have I heard literal horror stories from Internet business startups? Too many times to count! I get emails from those who just simply can't seem to make a living online. They've tried everything (according to them) and are still struggling to make ends meet.
Visitor Traffic Statistics 101, or, The Who, What, When, Where, Why & How of Web Analytics
As we all know, visitor traffic is crucial to the success of every Website. If you do not know how many views your pages get, how can you know if anyone is seeing your site, product or service? With an online business, you can not afford to guess at how effective your marketing, content, message or website design is.
Sex and the Gods of Internet Marketing
Whenever I mention my occupation to a non-wired person, it seems to generate the same response:
You Know Youre Too Ethical When...
Yeah, TOO ethical!? Lately, with some of the issues I've had to deal with in my day to day business activities it seems I am one of the rare few who is concerned about proper ethics and naturally is inclined to react with integrity.
Health Effects of Internet Marketing
It may not rank as a killer like heart disease or cancer, but the rush by many to participate in internet marketing could be putting them at risk of developing serious health problems both in the short and the longer term. The aim of this article is to help you avoid those effects and to prosper - painlessly!
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. First allow me to state a fact: Success = Commitment = Time + Money. Think about it. If money is an issue then time increases to have success increase. Or, if Time is an issue, then money needs to be spent to maintain a path to success. The ideal commitment would be to have an equal mix of both Time and Money. Here is another fact. Something for nothing = nothing. Please allow me explain. If you receive a no cost offer, and make no attempt to investigate, and learn more about how it will benefit you, you have no commitment and nothing for joining. In other words, read training tips. Set up your account so it is functioning properly. You just made a commitment. You have at least invested something valuable, your time. Now you have something. Now build on that. Make a commitment to promote your opportunity. Start your traffic flowing and begin recruiting to have an income. If money is the issue, invest more time with email campaigns that are designed well and SPAM free. Now the sneak attack! Drive traffic to your alfiliate URL or website. Use the following: Traffic Exchanges, Banner Exchanges, Link Exchanges, (if you have our own site and control its contents). Write articles, (make sure they have your opportunity link in them.) then, publish them to the internet. Now you really did something and your commitment increased considerably, without spending a dime, but by investing a considerable amount of time. Your investment just became substantially more valuable. Finally, establish a "Brand" name. Mine is Opportunities Now Internet Marketing Services. I registered my brand with the U. S. Patent Office and Arizona Secretary of State as a TRADE NAME. Cost? About $35.00 doing it myself. That was a whileback, I don't know if those fees have changed. I use my "Brand" on everything. Letters, Newsletters, email, site submissions. This is powerful advertising! Now my personal KEYWORD is: "opportunities now internet marketing services"
Boost Your Sales Copy With One Simple Tweak
Do you want an amazingly simple trick to move far ahead of your competition and increase sales? With this free, no- software little tweak, you will be able to put customized information into a web page that is different for everyone you invite to visit. It is incredibly simple; seriously, I promise! All that you need is a very basic understanding of HTML, like how to make hyperlinks, and I will teach you everything else. Sound fair?
X-Ray Specs, Turning 30 and Achieving Website Success
I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it so I ran a word count. 44559 words.
Internet Marketing On A Budget
Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied.
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