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Niche Marketing and Finding Your Way to Profits
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
What is a niche?
According to Merriam-Webster's Online Dictionary a niche is described as "a place, employment, status, or activity for which a person or thing is best fitted... a specialized market".
Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the 'hole-in-the-wall' eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?
The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.
HOW DO I FIND A NICHE?
Finding a niche requires diligent research. Whether you have access to software that harvests and sorts information or you take a manual approach you must first start with ideas.
With a pen and paper (or computer, if that's more comfortable) brainstorm a list of businesses, products and industries. Create a list of keywords and phrases you think would be used by individuals looking for these items online.
Use a software program such as Wordtracker or a free resource such as the Overture Keyword Selector Tool to find keywords for your niche that have a high amount of traffic.
Although a program like Wordtracker makes it easy to find details such as how many sites compete for that market, you can also do your own research.
Concentrate your attention on question phrases such as "how do I..." or "where can I...". These questions will clue you into potential markets that need servicing.
Next, look in Google Answers. Type one of your keywords into the search area. What questions are being asked and how much are people willing to pay for answers? If you find a group of keywords with a high number of questions then enter these words in your browser's search engine.
What sites come up? Do they provide answers or solutions to the problem? How are they making money? Can you see an opportunity to service these individuals?
Finding a niche can open the door to a profitable online business. Research the market and be certain that your product or service is valuable to this group. Find forums or groups that target this audience and pay close attention to their concerns.
If you can help these people you WILL make money. The best of both worlds!
Still, the research and development of profitable products and niches do take a skill set that many Internet Marketers just don't have.
If you have found a niche that you know will be profitable there is always help right around the corner. Companies like Stmadeveloper can help you create your vision. If you prefer to deal with a non established programming firm, something like scriptlance might work for you.
If you don't want to do the research, don't want to make anything, and just in general want to be lazy - find someone who has already done the work for you. You could join a membership site like nicheology or Niche Site Special and have either completed websites handed to you every month or products in the rough.
Google AdWords and AdSense - A Dynamic Small Business Marketing Duo
Unless you have been living under a rock for the last year or so, you probably know that Google has become the king of the search engine hill. There are many reasons for this but number one in my opinion is that above all else they put value on content. Today I want to introduce you to two very powerful small business advertising options created by Google.
7 Simple Steps To Web Wealth
A lot of people and companies have websites. They also have products and services they want people to know about. Unfortunately, most of these people and companies waste most of their time on things that don't help them to make money. Here are 7 areas to focus on that will help you make more money:
Internet Marketing Simplified! 2 Pillars For Achieving Massive Results
Are you confused by the flood of information on how to improve your internet marketing results?
Starting an Ad Campaign
Developing an ad Campaign for the Startup E-business
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
5 Things Every Internet Marketer Must Learn From Mail Order To Increase Their Profits Now!
Understanding that the Internet is another vehicle for direct response marketing can potentially make you rich!
If It Sounds Too Good To Be True
You've heard that cliché over and over I'm sure, but it has never been more true than it is on the Internet.
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. It is a lot easier to sell products to those who have already bought from you than to seek out new customers. Of course, it is extremely important that you have a steady flow of new customers but it is also important to keep up with older customers and always be looking to lead them to make another purchase. If you make transactions on your website a good experience, older customers are very likely to look to do business with you again. It is your responsibility to persuade them to make that decision. Here are 8 ways to sell your back-end products more successfully:
Niche Marketing - How to Find Your Perfect Niche Market
If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same as throwing mud against the wall and hoping some of it will stick. They have not yet found their niche market.
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promote your product.
Is There A Future For Spam?
Will you always be buried underneath a mountain of spam? Is there any light at the end of the tunnel? With the current flood of spam to your inbox and ever more devious practices on the part of spammers you'd be forgiven for thinking that spam is here to stay.
How You Can Promote Products And Services In Internet
There are two ways how you can promote products and services in Internet:
Breakin It Down
I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day.
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else.
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet, from writers, editors, proofreaders and other professionals in the writing industry to software developers, graphic designers, web designers and all manner of other technical and business specialists.
Internet Promotion - Advantages and Disadvantages
The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.
Your First Web Site
And you are so proud of it. You have no knowledge of html and the like, but your little web site sits bravely in the ether. You visit all the major search engines and painstakingly submit your URL. You visit other sites similar to yours and politely ask for a link. You check the Link Rankings at least twice a day to see if your brand new site has been indexed, and smile smugly as Yahoo, Google and the others acknowledge your tiny space on the Internet .
10 Explosive Ways To Elevate Your Sales
1. Publish an ezine.
Dont Forget B.O.B.!
So you've got everything in place, busily working away for you. You've got your banners out, you've exchanged links, you've optimized your site for the search engines, you've got ad and P.P.C. campaigns bringing site visitors, your sales copy is converting them to customers or getting them on your list. But did you forget B.O.B.?
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