|Ðð©'§ Internet Marketing Information Library|
5 Secrets to Building a Successful Internet Business
Everyday I talk with people who want to get started on the internet with their own business. But the whole process seems a mystery to them whether they have an affiliate marketing program, a real estate course or they sell health and fitness products. The easiest way I found to walk people through the basic building blocks is to use a real life example of building a brick and mortar business. Success on the internet is possible when you know how to build it and drive targeted traffic to your website.
Let's say you wanted to open a coffee shop that would rival Starbuck's®. Where would you begin? You would probably want to do some kind of research to see how many coffee shops were in your town or city. After all, if there are 5 in a ten mile radius, you might want to think about a different location or how you would make your coffee shop unique enough to slaughter the competition.
1. Identify your niche
Well, it's not much different on the web. You want to first identify your niche. First, let's quickly explain what a niche is and isn't. If you are selling every affiliate marketing program under the sun, this is not a niche. A niche would be to focus on affiliate programs in a specific field like health and fitness. Then you want to find out what the top websites are by typing 'health and fitness' into Google. Here you can see the top 10 sites that Google says are important. Remember that even the category 'health and fitness' can be broken down into further niches like weight loss for women or top 20 health products for longevity. See what your competition is doing and how you could do it different or better.
Another way to look for niches is to use Overture's search term tool. Place your keyword in the box and hit go. Overture will spit out anything relevant to that keyword. It will show you possible niches you hadn't thought of and how many people search for that keyword. For example, you may put in coffee beans and it may show you that organically grown and processed coffee beans are all the rage.
2. Build a user friendly website
Back to the coffee shop. Next thing you might do is have the shop built in a good location where traffic can come and go easily. You too must build a website that has what people are looking for, is easy to navigate, easy to shop and checkout with friendly customer service. Tip: If you are selling weight loss products, don't try and sell power tools. While this may sound obvious, many people try to take the 'sell everything' they can approach and what happens is they end up selling nothing.
What will the environment of the coffee shop be like? What experience do you want your customers to have? Your customers will be entering your website with expectations of finding the information they need and the products they want. In that order. You might invite them to sign up for a free 7 part report on 'how to lose 10lbs guaranteed over the next 30 days eating healthy.' At the end of that report you can encourage them to look at your weight loss supplements or vitamins.
3. Good navigation
As in the coffee shop, have your items for sale laid out in a well organized fashion so the buyer can order exactly what they want with little effort except to give you their credit card number. It is best to have your products grouped and images optimized for fast page loads. Think about what you like. Do you want to see ten products described well on a page or fifty crammed in? As you would have nice displays in your coffee shop so will you on your website.
4. Offer something better than your competition does
What other things could you do to enhance your buyer's experience? In a coffee shop you could offer free samples of new drinks or have a discount card for people who drink coffee with you every morning. On your website, you can offer free tips, reports and discounts on volume buys or repeat purchases.
5. Market wisely
So, how do you get people to come try your coffee shop? Typically, a brick and mortar business will advertise in the local paper. It may be that you have the coffee that is guaranteed to get them going in the morning, free internet access, homemade muffins or the freshest coffee beans available. With your website, you may do pay-per-click advertising, exchange reciprocal links or write articles.
Traffic must come in the door of your website, like what they see and hopefully buy from you.
While most of these tips are common sense, it is amazing how few people actually use these critical ingredients in their online business. Pretend you are a customer arriving to your web store for the first time. What could you do to make the whole experience better?
Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.
Web Coach Tip: 3 Quick & Easy Ways to Identify Your Target Market
#1 ~Look at your past customers~
The Unsung Heroes Of Internet Marketing
One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!
Take the Direct Route to Internet Gurudom
- Are you tired of chasing down publishers just to get a few of your articles distributed? - Do you wonder where those Article Announce emails you faithfully send out *really* end up? - Is the monthly search for fresh email newsletter content giving you premature gray hairs?
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?
What The Internet Marketing Gurus Are Doing That You Are Not
Do you want to join the well known gurus like Terry Dean, Willie Crawford, Jimmy D. Brown, Micheal Green, Jim Daniels, etc in bringing highly targeted visitors to your website weekly without spending a dime in adverts?
Sales Training: How To Succeed Online By Networking Your Business
The backbone of business success is communication.
Using This One Simple Word Helped Triple My Sites Profits
This article is very important.
You Gotta Think -- Strategic Internet Marketing!
Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?
10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website
"Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising.
E-Mail Accounts For Your Home Based Business
As a Work at Home Business you need to have at least 7 E-Mail Accounts.
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?
Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
The Free Viral Marketing Technique You Cant Afford to Pass Up
Have you ever seen the movie "Pay it Forward"? This incredibly simple, yet effective viral method requires doing exactly the opposite; that is, paying it backward. Read on to see exactly what I mean.
Website Marketing: 10 Proven Uncommon Tactics Ways To Accelerate Your Profits
Would you like to accelerate profits at your website?
How To Actually Make Money In Network Marketing
Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you're not doing VERY well with your business, and you're honestly putting in the effort, let me explain to you how to turn things around!
Niche Marketing: Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.
Get Permission to Earn Income Online for Life
Today, the internet is an excellent media to reach out to the masses. You should really get to know your market niches. Focusing your marketing efforts to reach that specific audience and the ability to communicate with large numbers of people in a very personalized manner.
20 Amazing Ways To Jump Start Your Sales
1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
How To Create an Offer Your Buyers Will Love
With the creation of the Internet, it has become easier than ever to start a business, especially online.
The Most Important Marketing Tool
As an online marketer, there are many tools available to help you succeed. Some are free, while some will cost you money. Essential tools include a computer, an internet connection and the various softwares. Everywhere you turn nowadays, 'gurus' will tell what you need to do in order to succeed.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|