|Ðð©'§ Internet Marketing Information Library|
Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools
The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7
Direct Mail Merchants understand the funnel theory of marketing very well. It is not unusual to receive Direct Mail Pieces months or years after your first and only purchase from a direct mail merchant. As an Online Marketer by using Automated Tools and E-Mail you are in a far better position to take advantage of the Funnel Theory then those Offline Direct Mail Guys. (Some of those Direct Mail Guys also E-Mail me).
1 - Entry Level Free to $5.00
2 - Customer $5 to $100.00
3 - Spender $100 to $500
4 - Big Spender $500 - $5,000
5 - Cream of the Crop Above $5,000
The Nuts and Bolts
A Day or a so later you send them a E-mail sales letter for a Low Cost Product. Every few days you send an Additional E-mail Sales letter offering the same or a different low cost product.
When someone buys your Low Cost product they move down a little to a thinner part of your Funnel and are Added to a list of customers who bought a Level 2 Product You now start sending these Customers offers for a slightly higher priced product.
As your customers continue to buy products they keep moving to the thinner part of your funnel and are offered products at higher and higher price points.
It is Ok to cross promote your lists offering High Cost Product to your low cost buyers and Low Cost Products to High cost buyers.
A Simple Example
As People Buy your cookbook for $19.97 you may want to send them a Thank You letter and add them to your next level mailing list, Some Products on this list maybe a DVD of how to house train your dog for 39.97 or a Mink Leash for 89.97.
Again as you sell these Products Move them down the Funnel and Start to offer them the $497.97 High Tech Dog House. Next you can offer them the $3,000 Doggie/Owner Cruise.
You may even offer them products for cats or birds as many pet owners have multiple pets.
Now that you are building that list of Vegetarian dogs you may want to have other Entry level or free products targeting other segments of the Dog Market or the Pet Market. Think of Lead Capture (Filling the Fat end of your Funnel) as a garage sale one man's junk is another man's treasure. Free Recipes may appeal to one dog owner where as Free or Low Cost plans to build a Dog House may appeal to another Dog Hose.
Don't be afraid to Sales Pages with Low Cost Products as well. The More open doors you give your customers to enter your sales funnel the more customers you will have.
About The Author:
Six Lesser-Known Online Marketing Ideas
Uniqueness is what separates each business, its services and its products. The difference gives buyers and on-line visitors a way of measuring this against that. It also makes the difference on their decision to buy.
How To Find Deep Discount Pro Online Marketing Tools
You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday.
What is Guerrilla Marketing?
The history of these battles is the history of guerrilla warfare.
What is So Exciting about Money and the Internet?
I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. You see it in people walking on the beach looking for that 'message in a bottle'. You see it in cues of people in the local newsagent, hoping to buy that 'winning lotto ticket'.
Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales
Since the internet happened, and everybody went for the gold rush, most people have simply forgotten offline marketing.
Its Not That Hard: Expert Shares Practical Tips For Internet Marketing Novices
Try to run a search for the name Edward Gilbert. You'll garner about 2,700,000 hits, and the most prominent of them would refer to Edward Gilbert the doctor, Edward Gilbert the lawyer, and Edward Gilbert the deceased professional wrestler. None of them though, would point to Edward Gilbert, the internet marketing millionaire.
Find Your Niche - the Internet Marketers Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
10 Explosive Ways To Turbo-Boost Your Sales
1. Design your web site to be a targeted resource center. Choose one subject and build on it. You'll gain repeat visitors that are interested in that topic.
No-Holds-Barred Conversations with Dan Lok - Part 2
Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets?
Niche Marketing, Niching Niches for the Ultimate Payoff
Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
6 Proven Steps To Internet Marketing Success
There is a misconception that you can come online set up a web business and be making $1000s within days. Let be put that myth to rest right away. This has not been my experience nor the experience of anyone I have come in contact with through my online endeavours.
Marketing Using Minisites
When it comes to making money online, there are a wide variety of web sites with different graphics and copy with some being very detailed and some not. The important thing is that both generate cash. If you have a home based internet business and are interested in marketing and selling your product, but don't have a lot of money to invest in a fancy, professionally created Web site, then you should consider setting up minisites for your various products.
Online Sales: Sneaky Technique To Increase Your Online Sales Anytime
There are some smart and sneaky techniques that can help you increase your sales when executed properly.
How I Shot Myself In the Foot.. No, Wallet!
I need to let you in on some very important information. Not only will this information save you lots money, or possibly the life of your entire business, but it will allow you to increase your profits through multiple businesses.
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
An Internet Marketing Secret: Using Tie-Downs to Increase Sales
If you could get your prospective customers nodding their heads in agreement with every major point in your sales copy, that would be likely to increase your sales, wouldn't it?
The Internet and Network Marketing
After years of gut wrenching work and stress the home based business building process has finally been chopped down to size. The casualties from this type of business building are horrendous and rightfully so. It wasn't long ago that the odds of build a huge profitable network was for the very gifted individual. But now building a residual income with the internet and network marketing scenario is within practically everyone's reach.
Hispanic Web Marketing - An Emerging Strategy
Major marketers in the United States have recognized the importance of the Hispanic Market since the early 1990's. Back then, only Fortune 500 companies with multi-million dollar marketing budgets started targeting this promising vertical segment through Hispanic TV, radio, and print advertising. Although still in its infancy, Hispanic marketing proved to be a crucial facet of many campaigns as marketers realized that Hispanics consume a disproportionate amount of certain products and services in relation to their discretionary income. This is especially true for industries that provide a connection to friends and family back home- such as telecommunications, wire-transfer services, and travel related services.
One of the Golden Rules of Internet Marketing
In my opinion, one of the 'Golden Rules' of Internet marketing has to be the following:
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|