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Competitor Analysis - How Writing Rubbish Can Give You an Edge
The Gobbledygook Competitor Analysis Tip
When typing cap can tell you a lot about your competition?
One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged.
What do I mean by this?
It's very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors.
The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy?
A quick refresher is in order - Google allows you to match in 4 different ways:
Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match).
This is known as "Expanded Match" and is only employed for your keywords that are Broad Match specified (the least targeted). The idea behind this is to maximise your advert exposure thus driving more targeted traffic to your website.
Natually Google will get more revenue as a result ;-)
So how can you benefit from this?
I hope your eyes haven't glazed over quite yet because here comes the good bit:
Type in a keyword phrase you are interested in - it must be at least a 2 word phrase.
Note the results of adverts - there may be 10, 20, 100 or more depending on how competitive your market is.
The Gobbledygook Competitor Analysis Trick
Now - type in the first word from your keyword phrase, followed by some gobbledygook - e.g. 1kises - and then put in the remaining part of your keyword phrase.
Now you'll see the amount of adverts displayed will be vastly reduced - only those who have used broad match keywords will be shown BUT...
The adverts shown are shown in order of precedence - the precedence being dictated by the best adverts in terms of Click Through Rates!!!
So you have a sorted list of the best adverts for your target market for that particular keyword (exclusive of phrase and exact match keywords).
With this information to hand you can now construct better adverts faster for your chosen target market all for a little time taken to write rubbish and perform a competitor analysis.
Tom O'Brien turns Adwords PPC management problems into profitable advertising campaigns.
For more free tips on Adwords Campaign Management visit:
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Although generating online traffic is an important goal of any website, attention should always be directed to the very first and most important issue in website marketing: targeting online customers. It's important to remember that the definition of your online customers always comes from your customers' basic needs and preferences. Your customer's needs define your online business. If you define your customers based on their requirements, you will know what direction to follow based on your understanding of their needs. As a result, you won't necessarily sell your products or services to a specific demographic group, but rather to the people who actually need your products or services.
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You Do Not Need To Be An Internet Marketing Guru Just follow seven, (not so easy) steps to success. 1. emal campaigns:(followup, autoresponders, etc.) advertising copy (ad title and content). Be sure your campaign has an eye catching title accompanied by well thoughtout meaningful content. Then follow up your campaign using autoresponders. 2. ad tracking: Without knowing the response rate to your campaign, your "shooting in the dark". This is probably the most important part of successful advertising and marketing. It may take several attempts to "tweak" your ads for just the right combination of title and content. 3. search engine placement (appropriate keywords with high ranking KEI value. (10 or more, the higher the better). Use http://inventory.overture.com/d/searchinventory/suggestion/ to find the right KEYWORDS relavant to your website. 4. Join forums and Groups: Ask questions and contribute your knowledge. (This will allow you to place your site URL in your signature line, which in turn creates an inbound link for you, (important for search engine placement) Forums, Blogs, and Groups provide an excellent source for FREE advertising. Forum members share their experience with other members. This is not idle chat. Provide the forum with some quality input regarding your various experiences and opportunities. Watch for the feedback. Guess what? You can include your site's URL in your signature line. This is a great free advertising. 5. Traffic Exhanges, and Link Exchanges. Many link exchanges are free. Go to http://www.best-web-directories.com/ for a complete listing of link exchanges. 6. Publish Articles, ie., "How to bake the best cookies" or "How to repair a hole in the wall". Just make sure you have your opportunity link included. Then submit those articles to Search Engines. This will lend credibility to your site. 7. Be prepared to invest capital, money. If you think you can earn money without investing money, you're dreaming. Those "free" memberships are your "test period" to see first hand what the program offers, does it fit your need, will it produce leads, money, traffic, etc., if so invest. Here's a warning though, stay within a budget. The quickest way to go broke is by being a PAID JOINER. Make sure this program is what you need, you understand how it works, and you can utilize it within the skill level you have. If you are a "newbie, state of the art training is a priority. Find a program that provides FREQUENT state of the art training. Does this work? You bet! When I launched my website on February 2005, I started with 600 hits. Now I am enjoying 3500 hits PER DAY, an astonishing improvement. That means my site is tracking One Million hits on a year to year basis. Babe Ruth gives us another clue. Babe hit an amazing number of home runs. His record of home runs was incredible, but, his record of striking out still stands undefeated. Therein lies another insight. Success is doing until you find what works. Failure is the by product of successful people. I hope I offered you some helpful information. As I said in the beginning, it is not necessary to be an Internet Marketing Guru to have success on the Internet. Happy Marketing, your online friend, Opportunities Now Internet Marketing Services For more information about us, use KEYWORD: "opportunities now internet marketing services" in any major Search Engine.
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