|Ðð©'§ Internet Marketing Information Library|
12 Steps to Creating a Business Online
A word pervading our society, making headlines around the world, and causing the stock market to rise and fall with startling ease.
It seems every business news story centers on some technology company's "DOT-com" or "DOT-bomb"!
With all the positive and negative hoopla, business owners of any size company can throw up their hands and feel the "E" world has left them behind.
Every business owner, salesperson, or professional asked one of two questions in the past year, either "Am I using e- commerce correctly?" or "How do I effectively get involved in e-commerce?"
You can buy hundreds of books and pay thousands in consulting fees to analyze and debate the answer to the first question.
To answer to the second question just follow these 12 steps.
Step 1 - Buy a domain name (your own DOT-com). Go to www.NetworkSolutions.com and research names. Can a customer easily spell and remember it?
Step 2 - Write down your online goals and prepare a time and money budget.
How soon do you want your e-commerce site up and running?
How much will you spend?
How many hours will you devote to the site and when?
Step 3 - Surf the web to find other sites you like and dislike. Learn from others' successes and mistakes by taking the best of what their sites offer and adapting it for your own use.
Step 4 - Design your site on paper. Define elements, look, feel, colors etc.
Step 5 - Hire a professional to set up the graphics and navigation, but with the intention of you or your staff maintaining the site's day to day operations, communication and updates.
Step 6 - Invest in a digital camera and web publishing software such as Microsoft Front Page or Adobe Acrobat to keep up with the site's maintenance.
Step 7 - Maintain, change, and update your site at least once a month. (The one exception to this rule are those one- page, sales letter websites. Once you have one of those that performs well and makes sales, don't change it!!)
Step 8 - Promote your site at every opportunity. Tell people about it. Put your web address on your business cards and in all your ads. Some companies even advertise their web address when they put you on hold on the telephone.
Step 9 - Give people a self-serving reason to visit your site. Coupon savings, discounts, special incentives, free information, and free newsletters represent excellent enticements for attracting visitors to your site.
Step 10 - Concentrate on obtaining an email address from every customer and potential customer.
Obtain permission to send periodic, value-added malings to your database.
Use a list server to organize and maintain your mailing list.
Step 11 - Always look for and use the simplest solution or option.
Whether adding a shopping cart, database or other option to your e-commerce operation, seek out and use the simplest answer for your needs.
Step 12 - Become educated and stay current in the world of e-commerce.
Learn the marketing and sales techniques of the online world.
About the Author:
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com
How to Set Up a 7 Day E-Course
Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.
The Secret Of Focused Responsive List
Once you have decided on your ideal business to create and have research the feasibility of it, you will then need to figure out what your target market is.
3 Highly Effective Strategies To Power Up Your Business in 2005
Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there and dream about being more successful, you will never reach your goals.
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far as they could go and was a great bar coding/cataloging system for physical books, but it was not practical for "virtual shelves" where ebooks or digital media live in databases and hard drives. Publishers who use the DOI call it the "digital ISBN." Because of this need, the DOI was born. Now, the versatility of the DOIs are finding their way to other industries.
How To Increase Your Profits By 40% Or More With No Extra Work!
Before I expand on the above heading, I do have a slight confession to make - you will have to do 'some' work for this process to work but I promise it really isn't much and the long-term benefits can be absolutely incredible :-)
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
Guide To Free Advertising
When I first started my internet home business, I realized that in order to make money I would have to bring visitors to my website. I didn't have a lot of extra cash laying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I starting searching the internet for places that would accept an ad for my product for free. I was very happy to find literally thousands of sites willing to accept my ad.
Marketers: Are We Getting Dumb?
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
Stepping Outside the WAHM Zone
Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. While there is no real easy answer to this problem, there are certain things you can do to gain your fair share of sales.
Is Internet Marketing Saturated?
Is internet marketing and the potential for it saturated? I have wondered this many times but pure logic wins me over. It has at many times caused me to give up on an idea or marketing plan based on the belief that there were so many other people doing it my offer would never be considered. But after reading the following article you can get an idea that the internet is like a new city that crops up everyday, under a new sun, with all kinds of possibilities before you. You just need to see them and then take the reins and hold on.
3 Simple Ways to Harness the Concept of the Free Offer for Internet Marketing
One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used.
Online Sales: Sneaky Technique To Increase Your Online Sales Anytime
There are some smart and sneaky techniques that can help you increase your sales when executed properly.
The Five Golden Keys To Massive Passive Income
You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don't even have to have a website to be successful.
Find Your Niche - the Internet Marketers Goldmine
If you haven't heard the word 'niche' being batted around by Internet Marketers then you haven't been listening. Finding a niche has become the antidote to competing in overly saturated online markets.
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
Getting A Solid Internet Marketing Foundation
As we look at building our online businesses, many of us acknowledge, early-on, that we don't know it all. Those who don't, are almost certain to fail because they often attempt to apply techniques that simply don't work online - to their online businesses. The quickest way to online success is to model those who are already successful at what you want to do. It' s that simple.
Internet Marketing ? Have a Beer With Your Own Internet Marketing Consultant
Did you ever wish that you could sit at the feet of an Internet marketing master?
Nobody Knows You Yet!
It is really a small wonder why most people fail in the first 90 days on the Internet (which might explain why most products on the Internet come with 90 day money-back guarantee!). After putting up your web pages in cyber space, to expect people to know of your presence without promotion and marketing effort on your part is a fool's dream. In extreme cases, it is actually a fool's plan.
Website Sales: 10 Stimulating Words That Make People Buy
There are certain mesmerizing words that when used effectively can make people buy from you and increase your sales.
Selling to Sellers - Utterly Stupid Idea or Not Quite?
The list of promotional tools and resources available to online marketer today is very impressing, and new ones appear almost every day, each fancier and more sophisticated than ever. Almost all of them however are touched (some will even say "cursed") by a sort of the original sin. After all, after SPAM became criminal offence and as the result direct email marketing became all-but-impossible, the only people who see your offer are those who are also trying to sell something. Every thinking person involved in the Internet marketing must have noticed this disturbing fact. Most marketers evidently try to forget, after having classified it as some modern version of the ancient Achilles and the Hare paradox - intellectually sound perhaps, but not really applying to the real world. Other escape into "niche" markets where you sell to "normal people" i.e. not-marketers. Which of course is a perfectly valid and often profitable option. But is it really THE ONLY rational solution? Is it really not possible to sell to other marketers and be successful in that? In my opinion this "selling to sellers" is not at all as absurd as many people believe. It's simply different. And I often wonder why so little has been told about this difference by the experts. Because to me it seems to be the most important aspect of your marketing, the most important initial decision: "Will I be trying to sell things to people at large? Or perhaps will I concentrate on selling tools, resources and information to marketers?". And even the obviously important question of tangible vs. intangible merchandises doesn't seem to me more crucial. There are two main branches of Internet marketing. They are, as I will soon try to prove, very different but none of them is "absurd", "stupid", or by definition unprofitable. Of course, there are many more branches. Whether you're selling tangible or intangible goods is perhaps equally important. I don't know. In any case it's much more obvious and widely understood. (That's probably because selling of tangible goods is as old as the humanity itself, and in it the tested methods of the post-order selling still basically rule, though of course adapted to the virtual reality.) Let's now give those two categories some short, simple names for the use of this text. How about "X marketers" (from eXternal) and "N marketers" (from iNternal)? The X marketers will be those selling to the "world at large", and N marketers will be those selling to fellow marketers. Now, an explanation is needed. When you start your marketing career you don't usually "decide" whether you want to be X or N marketer. It's mostly determined by the promotional tools you have access to at the beginning. If you start without any investments, or only with little ones, you will be using opt-in lists, traffic exchanges, FFA pages and similar resources. Then, by their very nature you start promoting to people who see those ads, and who are those people? Of course they are other marketers using the same tools! You have become an N marketer without even giving this issue much thought. (It can be noted that you are an N marketer trying to sell to other N marketers. Selling to X marketers seems a much more difficult matter, for they don't use the same promotional tools, or at least not in the same extent. You will need to be somewhat of a Guru to start selling to those people! No doubt there's lots of common between those two branches. After all "the money is in the list", and the really big profits come from back-selling to people who have already bought from you, are satisfied, trust you and therefore are willing to buy from you more. This part of your business will be fairly similar, no matter if you send to marketers or non-marketers. There are also important differences of course. If it wasn't so our distinction would have little meaning and so the this article would have no meaning. But those differences are very visible. let's start with the language itself. If you are an N marketer and are successful, have a list of many thousands happy clients and so on -- then you will be soon called a "Guru". If, on the other hand, you're enormously successful in selling let's say 2' x 3' stainless-steel widgets (or ebooks on painless, well-fed & lazy slimming for that matter), which of course means that you are an X marketer, then, even if you have thousands of faithful clients with deep pockets, instinctively reaching for their credit Platinum cards whenever they hear your name... Well, you will of course be admired and envied, not to mention rich, but you won't be called a Guru! You might be called something like "a Great Salesman", which is not too bad of course, but it's not the same,is it? Another difference is that in N marketing you don't usually speak much about "niches". Selling memberships in credit based opt-in lists from some external point of view can be seen as much "niche marketing" as selling, let's say... polishing-wax for pet anacondas. Not true? But I personally have never heard this term used in this context. The most important differences are however in how X's and N's find their clients in the first place. Or sometimes how they let themselves to be found by them. This is not just a play with words, as search engines do exactly that -- they let people find your offer, don't they? There are of course many different types of search engines and similar systems ("normal" search engines, Pay Per Click search engines, directories etc.) but from the viewpoint of the potential client they basically do the same thing. And for the X type marketer they are nowadays one of the very few available means of promotion. Of course it's in large part because they are very powerful tools, providing you with highly targeted hits. If you're able to get high position on those search engines that really matter (and don't get bankrupt on the way, as they tend to be costly) you're almost there. Add some off-line promotion and you're on your way to become The Great Salesman. (Of course all other aspects of your business also must be done right.) If however you have decided that selling to sellers doesn't sound so absurd or pointless as it is often presented, then your options are much more numerous. Which is a good thing of course, though your competition also has the same options, so it's not an unmixed blessing. You must show your offer to marketers, so you need to show it where marketers are looking for offers. Why should they be looking? There are two main reasons. The first reason is that they simply are forced to look at your offers. How? Why? By whom? It's simply that many, if not most, of the methods of online promotion available today base on the principle reciprocality. Which in this context means: "I will take a look at yours if you agree to take a look at mine". Yes, of course, you don't always have to actually look at those offers. Often you can pay the service to show your offers to others and ignore theirs. Still, the people who will see your offer will be those who want to show theirs to the world. (Of course they don't necessarily need to be commercial offers, they can be sites devoted to hobbies, charities, private or group obsessions etc. But they all want to SHOW people something rather than SEE somebody else's offer.) Does anything positive result from this fact? And, to pose a much broader question: does the marketer trying to sell to sellers (N marketer in our terminology) have any advantages over the one trying to sell to non-marketers (X marketer)? My answers would be: YES and YES. Why? There are a few reasons. Some of them pretty trivial though not without importance, like the fact that marketer usually is much more exposed to contact with offers from online businesses. Marketer also has some needs that can possibly be satisfied by buying things online. Two sorts of needs in fact. Firstly, the same needs that everybody else has. Secondly, specific needs related to Internet marketing. By being rather more exposed to Internet ads and offers than an average person, more used to it and understanding it better, marketer would probably buy more things online. But the other type of needs is far more important here. Now for the second type of needs. Marketer will need marketing tools, resources, information... These things change and develop in an enormous pace. This is of course a truism but it's absolutely true. If you're able to quickly find new promotional tools, opportunities and/or information on Internet marketing, you will be in position to sell (more or less directly, we will not plunge here into discussing downlines and referrals) these information - for after all it is exactly information! - to other marketers. I personally see no reason why marketers should be less receptive to this sort of information than average person. In fact they are probably much more receptive, as they know perfectly well how much in their personal lives depends on those tools, information and opportunities. It is probably not true that whole 95% of people trying to earn online is not earning any money, but it must be obvious that most marketers still have not found their way of doing business online and there's no reason to believe that this situation ever radically changes. So it's not only information on new available services and opportunities that is sought after, and therefore sellable. In order to be successful in this sort of business, where there's so much available information, potential chances and risks, and so little road-signs that can be fully trusted, one needs to find their own way. Way of doing business online. Human life being as short as it is, with most often very limited finances (or you wouldn't spend your time in front of the monitor with uncertain result, would you?), people who still haven't found the right method and attained real success in online business will need a "recipe", or, perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americans call "the mentor". (There's this old joke about some American children asking their parents to pay them tree-climbing lessons, but Internet marketing without qualified help is a dreary and very risky thing to do.) If you already are successful, then being the N marketer you have serious advantages. One of them, perhaps the most important, is that you only deal with one (big, that's true) issue: online marketing. As X marketer you would need to handle both marketing itself and the market niche you're in. This fact has some further interesting effects. For example this that by attaining success as N marketer you're becoming a Guru, or "almost a Guru", and this time I'm using this term without irony. What I mean is simply that you've become an accomplished expert in your field, which of course is Internet marketing. While if you attait even the biggest success in selling widgets online, you will be a "Great Expert In Selling Widgets Online". Which means that you will be generally seen as a crossing between "widgets expert" and "marketing expert". Nobody will be certain how good you are in any of those two parts of your activity! Effect of which will be that your success will be much harder to duplicate! You will have much more difficulty in teaching people your tested business methods. If they are not going to sell widgets like yourself, nobody can be completly sure it's the best marketing practice that you're teaching. And the widget niche may be too small to accomodate many new players. It will be a totally different matter with general marketing knowledge that you obtain practicing N marketing. One special advantage that N marketing has is something that I personally call "self-propelling money machines". So far they are not very numerous, at least those that work smoothly and bring tons of money without constant need for adjustments and pushing. But there are some, pretty successful. And their will be more. What are those self-propelling money machines? They are smart combination of promotional resources with selling. One could say that they are resources that sell themselves, automatically. The simpler form cosists of just two main parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something that can be called the Selling Module to the leads they generate. One program that I remember that worked like that was CommisionSpyder. In another, more advanced, version is probably best represented by the new "Explosive" ebook by Stephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.) Here one can three conceptual modules: the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites the whole process. I'm not sure I managed to describe the idea clearly enough, but it can be understood when seen in action. Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assume that this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishing a competent book on topics related to their chosen niche they know lots about, while N marketers seem to have much greater chance of publishing purely marketing ebook, "viral" ebooks, and ebooks of the sort mentioned in previous paragraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may not be so stupid idea, wouldn't you agree?
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|