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Local Search Makes Your Business a Big Fish in Your Local Community
The Internet Contains Billions of Website Pages - All Clamoring for Attention
With so many competing websites, it's unlikely that yours could stand out among them. Until recently, you faced near-impossible odds. Search engine results lost the "little guys" in back pages, where no one ever looked.
But Local Search is changing that in a dramatic way. Small stores and service businesses are gaining additional revenue from being found by locals who went to the Internet before deciding where to buy (70% of buyers, according to research by The Kelsey Group).
Google and Yahoo are pushing hard to make their Local Search results as relevant as possible. (MSN is playing a catch-up game.) They're under pressure to work out the bugs, so this rapidly accelerating trend becomes more reliable.
The public wants to find information about products or services with the ease and speed they've come to expect from search engines. However, when people are ready to spend their money, they prefer to spend it close to home (where 80% of purchases are made). So the only suppliers they care about are those located nearby. A Google query for "plumber" that delivers 2.3 million pages does them no good at all.
Buyers are Driving the Popularity of Local Search
A person conducts a Local Search when they add a geographic term (like town, region, zip code) to their search engine query. The results (SERPS) only include businesses within that geographic area. For example, entering "Seattle + plumber" in Google only delivers a list of plumbing firms in Seattle. Those results are also displayed on a city map, so it's easy to spot the most convenient ones.
Unfortunately, not all of the plumbers who ought to be included appear in the results. Those businesses that are left out miss out. It's also a drawback for the searcher, when they can't find the information they're looking for. Unfortunately, too much of what they get isn't relevant to them. The quality of results are sure to improve as more businesses climb aboard.
Relevance indicates how well the information a person expects to find matches what they actually get from their search. There's still plenty of room for improvement. Even so, already Local Search queries make up almost 40% of all search queries.
The Stages of Business Local Search Savvy
You don't want your enterprise left out of consideration when customers are making up their minds. Many more buyers rely on online information than on traditional methods, like newspapers and Yellow Pages anymore. Make Local Search an integral part of how you connect with customers, old and new.
1. Get listed in appropriate data bases so your business shows up in search results. Find out whether your operation is already listed in key places.
2. A simple site supports the rest of your marketing efforts (but you don't need your own website to start with). Realize that it's not for making online sales, but to assist your being found - by the search engines, as well as customers. Even a small website builds credibility, and encourages additional traffic to your place of business.
3. Modify your website (if you have one) to rank high with Local Search. Learn how at http://www.localsearchresources.com Make your website useful, so it provides answers that your customers routinely ask about. Tell about your services, product brands and specifications, hours, payment methods, how to, etc.
4. Optimize your website for keywords and in-depth search terms. While a small business may show up in Local Search results, there's a marked advantage to being in the front of the list. For example, in search results showing 30 rug cleaners, those closest to the top/front are more likely to be chosen.
5. Build your website into your store activities and business policies. Make it an extension of how you conduct special promotions, develop customer loyalty, and announce new products.
Cause a Ripple in Your Community "Pond"
Brick and mortar operations are often delighted to discover that the Internet is sending a steady stream of new customers, with little effort on their part. Capitalize on the convenient ways to connect to customers online.
It's said that there are only three ways to boost business revenue.
1. Increase your number of customers
2. Sell more to customers each time they buy
3. Sell to them more frequently
Your Internet exposure can help you accomplish all three. It can also makes you a bigger fish in the pond where you live and conduct business. And that deserves your serious attention.
Copyright 2005 Off the Page
--Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450
My Secret To Selling More Big Ticket Items
Many aspiring Internet marketers hear all of the talk about earning a six-figure income and assume that it's all hype. Some of it is hype, but earning a six-figure income really isn't difficult. I've watched friends generate "six figures" in sales as we sat together in conferences or meetings! Today I'm going to tell you how you CAN do it too. I'm going to give you a system that I guarantee you haven't seen before. It's one I created, tested, and now use extensively.
8 Excellent Ways to Sell Your Back-end Products More Successfully!
A back-end product is a product that you attempt to sell to your customers after they have recently purchased a related item from your business. Selling back-end products is an extremely effective way of boosting your profits. It is a lot easier to sell products to those who have already bought from you than to seek out new customers. Of course, it is extremely important that you have a steady flow of new customers but it is also important to keep up with older customers and always be looking to lead them to make another purchase. If you make transactions on your website a good experience, older customers are very likely to look to do business with you again. It is your responsibility to persuade them to make that decision. Here are 8 ways to sell your back-end products more successfully:
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Internet Marketing ? Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a short term marketing strategy is discussed.
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
Effective Time Management Earns You More Money!
In this article, "product" means any tangible product, digital products (ebooks and software) and services such as membership sites, web design and development, hosting, "print on demand" for ebooks, fulfillment for orders and so on.
Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn't always where you advertise that makes the difference; it's HOW.
Progress to Success
It was supposed to happen in thirty days. Buy the ebook with the holy grail to online success and then watch life unfold. But that was several months ago.
Harness the Power of the Internet
Whether you're a service business working to obtain clients, a manufacturer selling products, or a non-profit organization selling your good works, you must spread the word. You must speak up to be heard. Getting a response requires consistent and persistent self-promotion. It is a simple formula: Commit to marketing your services, and business will grow.
How To Get An Instant Flow Of Traffic Doing What You Always Do
How DO you get a great flow of traffic for free? Well I know one way you can get great traffic doing what you do everyday you get on the internet! Finally something easy without clicking sites you don't want to look. Look at what you want to with InstantBuzz while getting credits to display your site to thousands and thousands of people across the globe.
10 Ways To Gain An Avalanche Of Sales
1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc.
Online Business Success: Its All Within Your Grasp
Despite any failures or slow starts you may be experiencing or rebounding from right now, don't focus too much on the people you listened to who may have contributed to your current state.
How To Build a Successful Online Reputation
After running an online business (web site design) for a number of years I built a reputation online that helps me to gain and retain a continuous flow of customers. I had no online reputation when beginning my business, but was able to build it up step by step over the last few years.
Basic Rules For Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you
Blog and Ping ? A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.
You Gotta Think -- Strategic Internet Marketing!
Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?
10 Search Tips for Internet Marketers
From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.
There is Hidden a Successful Formula in Everything
Although many say that things change on the net, still what worked before keeps working. You can advertise with start pages or banner exchanges. They are both good tools. They can be the 'Greatest Advertising Technique" to you, although some say that they are outdated.
How Many Sales Have You Made After Your Advertising Campaign?
When you start your online business, you will go through a series of steps like:
Generating Sales with Lead Generation and Online Marketing Tools
One of the best projects to undertake as an online marketer is to master the art of generating sales from your warm market contacts. A warm market is simply people who have already been exposed to your business and marketing plan. It can be described as "breaking the ice" with your potential customers. The best ways to generate sales from a warm market is with lead generation marketing tools.
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