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Help Your Online Customers Feel Confident Even If Theyve Never Heard Of You
The Internet world is truly exciting ? there is no limit to what you can learn or how much you can earn. Every day, thousands of new people are staking their claim on the Internet, and putting up their own personal online storefronts, proudly displaying their wares to millions of potential customers.
Sounds great, doesn't it? It's the Internet dream. But there's one very big problem.
If your company or website is a new one - and many internet companies are relatively new because the Internet itself is still in its infancy ? then how can your potential customers trust you when you have not been in business long enough to build a track record?
And as a consumer, how do you know when you can trust what you see on a website? Anyone can put up a snazzy webpage these days. How can we as buyers know if we are just taking on headaches when we entrust our hard-earned dollars to an online merchant?
When you're considering spending your money online based on red-hot sales page, it's often a tough call.
I found two versions of what you might call the "online police" ? both of which have excellent reputations. One is the Better Internet Bureau, an organization based in Canada (http://www.better-internet-bureau.org), and another one is i-Cop, based in Louisiana (http://www.i-cop.org). In both cases, the organizations' names say it all.
Both groups exist to provide unbiased scrutiny of member websites, as well as to alert people to scams; and both provide their own seals as validation that a website has met their criteria for membership. The cost for the Better Business Bureau is $35 per year, and for i-Cop, it is $19.95 per month. i-Cop membership includes a private members site and hosting, and the Better Internet Bureau has a public forum open to all.
Becoming a member of a well-known internet organization such as these can greatly increase your credibility in the eyes of your customers. You know you're honest, but how does anyone else know when they just stumbled onto your website during an internet stroll? You can't go wrong considering membership in the online watchdog group of your choice ? it's just good for business. Increased customer confidence means a bigger check for you at the end of the month. I have seen some websites which are members of more than one group.
The more online businesses become members of similar groups, the more unusual it will seem when a commercial website does not display a membership in a group that holds it accountable for its dealings.
Watchdog organizations exist to benefit people, and for the online marketer, this will produce a win-win situation for the merchant and the customer.
It's all about credibility. Your customers need to know they can count on you ? and they need to know where they can turn if a merchant can't be trusted. Join a reputable online watchdog group, and ease your customer's mind about dealing online with you.
Tim Phillips is a marketing consultant who writes about Internet Marketing and other topics. His articles have appeared all over the internet. He is writing his first ebook based on what he has learned from http://www.ebookin7days.com.
10 Ways To Get Your Ads Or Messages Noticed
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups? People will usually read the subject line before they read your ad or message, so it's important they get noticed. Below are ten simple, but powerful tips to get your ads or messages noticed.
Online Business Mistakes
Everybody makes mistakes, but nobody likes to talk about them. We feel silly and foolish, even though we could not possibly have known. I know I have made many mistakes during my online business career and it's embarassing! While my rational brain knows it is not really true, my irrational brain thinks that the whole world has seen my mistake and is pointing and laughing at me.
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
Limited Time Offers ? Time Limits That Will Improve Your Sales
Using limited time offers can spark a feeding frenzy that will sell tons of your products or service. The key to success with this is ensure that you are only using this offer once in a while. If visitors notice you run specials once every month the word will get out and people will always wait for the special promotions to buy your products.
How to Leverage the Internet in MLM
Most people who try to leverage the Internet to build their MLM business wake up to the rude awakening that Network Marketing in the Internet age requires a whole lot more than just having a web site.
Five Proven Methods For Increased Internet Sales
There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.
Ten Ways to Sell to Your Customers Again and Again
OK, so you're making some sales, either of your own products, or through affiliate sales. What you may not know is that you've got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously.
Candy Jar Marketing
What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing.
Developing Your Export Import Business Using Internet - Part I
Since most of the businesses throughout the world have access to the Internet, many astute entrepreneurs and trading companies are using the Internet as one of the primary means for developing their import and export businesses.
Summer?s Internet Traffic Jam
Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.
The 13 Key Success Factors Of A Well-Executed Joint Venture
1. Product or Service That Sells Well
The 2 Best-kept Secrets Of The Internet
It's a difficult creating a website that brings you business. It's full-time job where things seem easy at first but as soon as you start to explore the possibilities and appreciate the complexity of the task at hand it can soon start taking up ever increasing amounts of your time. There is a plethora of people out there offering you conflicting advice and it's often difficult to know what to focus on.
Website Sales: 10 Shocking Tactics To Energize Your Sales
Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:
Providing Information Will Boost Your Web Site
I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. 'I agree with what you told us,' she said, 'but it only applies to some people. After all in my business there's nothing I can turn into an ebook.' Within a minute of chatting to me she had developed two ideas for ebooks.
Internet Consultants for Online Sales
Beware of Internet Consultants, as many of them have never been able to promote anything of their own, yet are in a haste to charge you for their experience and marketing savvy. Many have never made any money on this Internet, sold anything or consulted with any successful online sales companies. In fact most often these folks hold themselves out to be experts and consultants yet have no real experience at all. The Former President and Founder of Wendy's Hamburger, Dave Thomas, when listening to those trying to give him advice would often ask, how much money do you have? Often finding that those wishing to give him advice had little if any money, he would think to himself; "why should I listen to you?" Indeed this is a good question.
Mortgage Marketing: What To Expect From Your New Website
The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.
Do Guaranteed Signup Programs Work? Discover the Hidden Truth About Paid Sign Ups
Jeff Mills, a popular internet marketer and entrepreneur told us, "I got suckered in the guaranteed sign ups myth."
Web Marketing: Unusual Tricks Of Internet Marketing Gurus To Attract More Visibility
Do you post to message boards, e-mail discussion lists, classified ads sites, FFA sites or newsgroups?
The First Steps In Ideal Internet Marketing
The first steps in defining your ideal marketing plan determining what your site is to accomplish. Make sure you know how to measure success before you start implementing a plan. Be sure to set reachable goals and objectives. Defining who is in your target market helps avoid the broadcast advertisements that never seem to work. Each person's target market is different as well. Internet marketing to a specific group increases your chances of success.
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