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SEO 101... These Tags Really Do Matter
In search of the coveted search engine traffic? Yes? Then don't ignore your meta tags. If anyone tells you that meta tags are not important, they are seriously misinformed. Follow these simple rules and the clicks will come. Skip them and the high search engine rankings that you work so hard for will never deliver on the true traffic potential.
Imagine that you check your incoming email and there are two messages waiting for you. You look at the summary information for each and they appear as follows:
Subject: iaviq qiegaie aeiapih
Subject: An "insider" shortcut guide to creating sensational ads
If you're interested in how to write killer ads, which message gets opened and which goes in the trash? It's obvious I know, but it's relevant.
Test the search engine results for one of your website pages and here's what you'll find...
The search engine results pages (SERPs) for the big 4 search engines (Google, Yahoo, Altavista and MSN) display information to their users by spidering your web pages and grabbing the text from various areas. When someone conducts a search and sees your web page in the results, here's what you can expect them to see: GOOGLE: Your title tag Your description meta tag
YAHOO!: Your title tag Your description meta tag Text from the upper area of your web page
ALTAVISTA: Your title tag Your description meta tag Text from the upper area of your web page
MSN: Your title tag Text from the upper area of your web page
Do you see the parallel between your web page's title tag and description meta tag in comparison to the "from" address and subject line in our email analogy above? The copy that you use in these tags becomes your advertisement to the world when your pages are displayed in search results.
Since each of the top 4 search engines display your title tag first, take some time and think through what you want people to see. Offer benefits. Offer a solution. And when you write the copy for your title tag, use your targeted keyword / phrase at the beginning of the title statement. Search engines place a high value on the title tag.
Your description tag (used by Google, Yahoo and Altavista) should serve as your call to action. Write your description in such a way that it compliments the title tag and motivates the searcher to click through to your site for the answers to their specific problem or need. Your targeted keyword phrase should be included once but not at the very beginning of the description.
How important is it that your website name be included in the title tag or description meta tag? You can draw your own conclusions, but in my view it's not important. The link to your website will show people where they're going from the SERPs, and after landing on your site the URL in their browser along with your site's branding will help them remember where they've landed.
Don't shortcut or poo-poo your site's title tags and description meta tags. When the day comes that you're ranked number one in your niche (and you will be), make sure that Google, Yahoo, Altavista and MSN display the information that will motivate searchers to click though to your site instead of the site listed just below you. It's your traffic. You earned it.
Copyright 2005 Ron Hutton
Ron Hutton is a 20 year sales and marketing veteran with a passion for coaching and training. Subscribe to "GoThrive Online", for Free Video Tutorials for Internet Marketing and big juicy marketing tips in small, easy-to-chew, bite size servings. Free Video Tutorial Archives Here: http://www.gothrive.com/free-video-library/video-directory.html
Marketing Your Networking Group
Several months ago I went on the cruise from hell. It wasn't advertised as a cruise from hell, but instead as an opportunity to check out a networking club, to have fun, to see what this particular group had to offer . . . but make no mistake, it was the cruise from hell.
I Don?t Smoke, But I Love a Good .sig!
.sig, or "Dot Sig" as it's affectionately known, stands for "Signature File" and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. It is traditionally used for things like phone numbers, alternate email addresses, mailing addresses, web site addresses, etc. However the real truth is, it can contain anything the author wishes to include. It is like having your very own piece of legitimate, non-intrusive, socially acceptable, 100% SPAM-free advertising space on every piece of email you send or posting you ever make!
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
Web Marketers - Get Some Professional Help!
There is lots of freelance help available on the internet, from writers, editors, proofreaders and other professionals in the writing industry to software developers, graphic designers, web designers and all manner of other technical and business specialists.
The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I'm a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother's couch after we had stuffed ourselves with cake from our parent's anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn't be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?The debate got pretty heated, and soon we decided to bet on it. We bet each other a new iPod player (pretty technologically oriented there, but I figured that I could sort it out once I won) that the other person would have much better shopping runs if each of us used the other's techniques. I was positive that if she could discover how nice it was to go into the brick and mortar shops, she'd forget all about online shopping ? and I definitely knew that I would like shopping online. Since we were basically buying gifts for the same people, we'd have a fair contest. We'd be fair in our evaluations, as well, and insist on telling each other how we'd done. Each of us would rate the shopping system on ease, quality, price, and getting gifts that was appropriate and appreciated by the recipients. Here's our results:For our brother's present, I hopped onto the internet and typed in bird watching into the search engine. After searching through a couple options, to my surprise I quickly found a birding book that was specific to our state, plus a CD of bird calls. The site not only offered free shipping, but would wrap the package and mail it to the my brother. "Well", I thought. "That was easy ? but I knew books and CDs were easy to get via the internet. How about something tough?"I thought I'd cheat a little bit by trying to find something that could only be bought locally. That failure would take my sister's idea out the utility of online shopping and blow it completely out of the water. For this specialized task I picked one of my favorite foods ? the organic, wild blueberry pancake syrup sold in our local farmer's market. While it's always a pain to wake up early on Saturday mornings to drive all the way down to the market, it's worth it to get this locally-made, yet exotic product. Unfortunately for me, it was easy to find. I entered the phrase Blueberry Syrup into Froogle and it was the first product sold there. I had no idea they sold this stuff on the internet! The new franchising and marketing opportunities have enabled the local growers to market and ship their product all over the states.One last shot ? I'd look for something for my sister, to get something so personal and unique that you'd definitely have to go there to get it. It was an item that we had seen on a friend's wall, and for years now my sister had wanted one of her own. As it turns out, Thai elephant painting (the elephants grab paintbrushes with their trunks and then paint a canvas) is now online, and yes, they will take custom orders. I hadn't really been willing to fly to Thailand to get a painting, anyway, but I certainly hadn't thought that would have been online.I called up my sister in defeat. After two hours online, I had bought all my major presents. Sis answered her cell phone and said that she was still stuck in rush-hour traffic on the way to the store.
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd?
DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings
The Digital Object Identifier otherwise known as the DOI is not new. The history of the DOI started when a group of major book publishers realized that the digital age was imminent. They needed an online cataloging system for books on the Internet, not just on book shelves. The ISBN had taken them as far as they could go and was a great bar coding/cataloging system for physical books, but it was not practical for "virtual shelves" where ebooks or digital media live in databases and hard drives. Publishers who use the DOI call it the "digital ISBN." Because of this need, the DOI was born. Now, the versatility of the DOIs are finding their way to other industries.
Become an Affiliate Later Rather Than Sooner
I attended a presentation a couple of weeks ago given by Internet marketer, Michael Green. Michael runs the 'How To Corp' and has created numerous information products covering a wide range of topics.
Yanik Silver Asked Some Questions That Peaked My Curiosity
It's so simple! I wish I'd discovered it a year ago!
Top 10 Internet Marketing Tips For Your Home Based Business
This article can determine the success or failure of your internet marketing strategy. You see, there is ONE question anyone getting started with a home based business opportunity NEEDS to have the answer to:
Internet Marketing Tips: 10 Benefits Of Surveying Your Customers & Subscribers
One way to keep in touch with your customers and so keep them coming back to buy from you and also bring new customers to you is to survey them.
How to Start an Internet Business
The first thing I must say is it's a mine field out there, and you must take time to look at what it is you are going to do in your business.
Killer Internet Marketing Errors - How to Avoid Them
With 95% of all Internet businesses failing, it is important to find out what actually works and what doesn't. Most online business failures can be attributed to one or more of the following marketing errors:
Increase Online Sales: 10 Extraordinary Strategies To Generate More Profits
Do you want to generate more profits from your online promotion?
Hire An Internet Marketing Expert For Online Success
It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it?
Five Ways To Maximize Profit In Resale Rights Marketing
Product creation is usually one of the first concerns of an internet marketer. Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
Top 10 Marketing Tips for Newbie To Start
Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).
A Few Things I?ve Learned About Doing Business On The Internet!
A few things I've learned about doing business on the Internet!
How To Be A Web Entrepreneur With No Capital
With the advent of the technology age, the Internet has been used for everything from research to shopping. Record number of households is signing up for internet access all over the world and a surprising number of individuals look to the internet to purchase goods or services. The ease of use and flexibility of the internet makes this technology an excellent forum for entrepreneurs to start their own web business. The thought of starting your own business may be overwhelming, as many individuals do not have any business experience. With the advent of the web business, anyone can easily and successfully begin their own business. However, money is a major factor when starting your own business and individuals wonder how they can become a web entrepreneur with no capital.
Can You Really Make Money While You Sleep?
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?
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