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Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!
When they develop their marketing materials, services, and products, they are able to speak to a very specific segment of the population. Niching allows them to "go deep" into the needs and problems of one particular profession or demographic. For example, clergy have very specific tax situations with their pay, housing allowances, and Social Security taxes. A tax preparer specializing in this market can market to a very specific segment of the population (members of the clergy) with a specific set of challenges (specialized tax rules applying only to clergy). I have also seen a similar service for truck drivers who have specialized tax rules, too.
Recently, I have discovered a new medium aimed at one of my favorite niches-quilters. I have a confession to make?When I'm not helping my customers grow their businesses, I can usually be found stitching away on my sewing machine. (Hi, my name is Caroline and I'm a quilt-a-holic.)
The new medium is an online Quilters News Network. A 24/7 internet based television network of quilting shows, tips, and, of course, advertisements for all the things quilters love. I heard about it from another quilter and as soon as I discovered it, my productivity dropped like a rock off the top of the Empire State Building. Did I mention it's all quilting all day, right on my computer screen? What's a quilter to do?
The quilting community is a great example of a profitable niche. Whenever I go to my quilting group or participate in a quilting event, I pick up a new tip, learn about a new tool or pattern, or meet a new quilter. And we talk. A lot. "Have you been to the new quilt store?" "Have you seen this new tool?" "Have you tried this pattern?" Word spreads like a wild fire through the quilting community when we find something new that we like.
The quilting niche is made up of 22 million happy quilters. It's subdivided into any number of smaller niches-traditional appliqué, machine quilting, hand quilting, trapunto, redwork, etc. It is a hungry market-we can't get enough fabric, tools, and patterns.
What hungry markets can you tap into to build your business to the next level? Serving a niche is the difference between trying to find a needle in a haystack or walking into a room full of quilters and offering them a good deal on sewing machine needles. Which one will give the greatest return on your investment?
Caroline Jordan, MBA would like to find more time for quilting, if only she wasn't so busy serving her niche, self employed professionals who struggle to work both "in" and "on" their businesses. If you're a self employed professional in engineering or consulting and you need help attracting clients you enjoy, improving your cash flow, developing additional streams of revenue, and creating a more successful business visit http://www.TheJordanResult.com for more tips and strategies for business success.
5 Steps to Achieving Success in Marketing
12 Benefits of Internet Marketing for Your Business
1. Far Cheaper and Much More Flexible Than Print Advertising
Make Extra Sales with your P.S. - Internet Marketing
This "little" test I ran was in dedication of Corey Rudl. He was always big into "test test test" and then tell someone about it. So here is one of my little tests that I ran and now I'm telling someone about it ;-)
Can You Really Make Money While You Sleep?
If you've been utilizing the Internet for any length of time it's likely you have been bombarded with junk mail claiming you can make money "while you sleep." Most sensible people are bound to ignore such claims of easy money. But is it true? Can you really make money while you sleep?
What is So Exciting about Money and the Internet?
I believe it is a principle of human nature that has always been there. You see it in kids digging in the woods for that 'hidden treasure'. You see it in people walking on the beach looking for that 'message in a bottle'. You see it in cues of people in the local newsagent, hoping to buy that 'winning lotto ticket'.
Building Consumer Confidence Builds Sales
Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply.
Internet Marketing: The Secret Magic Of Converting Your Website Visitors To Buyers
It is not enough to set up a website to promote your product.
Autoresponders = Automatic Internet Marketing Success
What if you could send out all the information that your potential customers have requested without checking your email or answering a phone? While this may seem impossible, it is becoming more and more popular among the most successful Internet marketing gurus. This is all due to what is called an autoresponder. An autoresponder is an automatic method of responding to emails sent by existing or potential customers and is an must for any Internet business. Time is money and answering emails personally take a lot of valuable time for both you and the customer. Not only do autorespnders allow you to spend the time elsewhere in your business, but it gives the customer access to the information almost immediately.
Repetition: The Secret to Visibility and Attention!
Have you ever felt disappointment and dismay when trying a new marketing approach because it didn't generate the response you expected? If so, you are certainly not alone. Perhaps in our impatience and high hopes to succeed we've forgotten the old saying, "If at first you don't succeed, try, try again." In fact repetition is the secret to visibility and attention. Whether it's a sales letter, press release or copy in your direct mailings, the strategies you choose often take trial and error efforts to find the one that works best.
Seven Golden Rules Of Internet Marketing
"Do unto others as you would have them do unto you." How many times have we heard that Golden Rule? And certainly it is golden, and a good rule to live by! But with all due respect, God never had to market on the Internet! And there are probably more than seven solid principles we should all be following, but these seven should get you well on your way down the "Golden Path to Prosperity." So let's get started!
Sales Marketing: Ten Magnificent Marketing Ideas To Amplify Your Business
You can magnify and expand your business if you have these magnificent sales marketing ideas below:
7 Ways to Become an Obvious Expert in Your Field
Obvious Experts enjoy a compelling advantage over their competition; they're the first ones thought of when there's a challenge to be addressed. Obvious Experts are resources whose advice and expertise are welcomed, trusted, and enthusiastically recommended. When you become an Obvious Expert, prospects come to you pre-sold on your competence. This speeds sales and avoids pricing issues based on unfamiliarity and a resulting lack of trust.
What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for.
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Online Network Marketing 101B - Basic Must Steps to Follow to be a Successful Marketer
In my earlier article, "Online Network Marketing 101A", I wrote the first three things that you have to do in order for you to start your career to be a successful marketer.
Internet Promotion - Advantages and Disadvantages
The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.
Sneak Up On Your Competition
Dear Internet marketers: After going through a couple of months of frustration, I finally came up with ways to "sneak up" on my competition. I thought I would save you a lot of time, money and hard work and share, my experiance with you. First allow me to state a fact: Success = Commitment = Time + Money. Think about it. If money is an issue then time increases to have success increase. Or, if Time is an issue, then money needs to be spent to maintain a path to success. The ideal commitment would be to have an equal mix of both Time and Money. Here is another fact. Something for nothing = nothing. Please allow me explain. If you receive a no cost offer, and make no attempt to investigate, and learn more about how it will benefit you, you have no commitment and nothing for joining. In other words, read training tips. Set up your account so it is functioning properly. You just made a commitment. You have at least invested something valuable, your time. Now you have something. Now build on that. Make a commitment to promote your opportunity. Start your traffic flowing and begin recruiting to have an income. If money is the issue, invest more time with email campaigns that are designed well and SPAM free. Now the sneak attack! Drive traffic to your alfiliate URL or website. Use the following: Traffic Exchanges, Banner Exchanges, Link Exchanges, (if you have our own site and control its contents). Write articles, (make sure they have your opportunity link in them.) then, publish them to the internet. Now you really did something and your commitment increased considerably, without spending a dime, but by investing a considerable amount of time. Your investment just became substantially more valuable. Finally, establish a "Brand" name. Mine is Opportunities Now Internet Marketing Services. I registered my brand with the U. S. Patent Office and Arizona Secretary of State as a TRADE NAME. Cost? About $35.00 doing it myself. That was a whileback, I don't know if those fees have changed. I use my "Brand" on everything. Letters, Newsletters, email, site submissions. This is powerful advertising! Now my personal KEYWORD is: "opportunities now internet marketing services"
The Power Of Cross Promoting
Cross promotion is, without doubt, a powerful technique used by many people to increase the exposure of their products or services when they start their Online Business.
The Most Important Aspect Of Internet Marketing Ever
The Secret Of Focused Responsive List
Once you have decided on your ideal business to create and have research the feasibility of it, you will then need to figure out what your target market is.
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