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Mortgage Marketing: What To Expect From Your New Website
The day has come for your new website to go 'Live'. After tweaking this and changing that you are finally ready for the herds of potential clients to bombard your website with promising loan applications. While you sit by your email program for a few hours waiting for that first application to come through, you realize that there is more work to be done.
The first step that should be taken is setting your short term and long term goals. This can be as simple as writing two sentences on a sheet of paper. Try to determine what would be a realistic number of leads to achieve per day and what that number of leads would cost you if you where to purchase them from a mortgage lead company. Take in to consideration that the leads from your site are not only exclusive, but also in real time making these leads as good as gold. Try purchasing exclusive live leads on the Internet and you will see that they can range in price from $50.00 to almost $75!
Lets say that your company spends anywhere between three to four hundred dollars a day in mortgage leads. If it cost you only $50 less in advertising to obtain the same amount of leads per day, you are still ahead of the game. You may find that you can cut your cost of leads in half, it all depends on how you use your marketing budget. Two exact websites with the same marketing budget can achieve two very different results.
I had a client that I was selling leads to about 5 years ago who decided she was going to start her own lead generation website. I wished her well on her venture and off she went. Several weeks later I received a somber and humbling phone call from my client who told me that she put up a website and was spending $200 a day in advertising and was only getting 1 or 2 leads a day. I was almost in tears at that point. I asked her what form of advertising was she doing, she replied with "Keyword advertising with a well known company". At this point I was still confused because I strongly recommend keyword advertising as a primary source of exposure. She told me that she was paying close to $11.00 per click for the term "refinance". For those of you whom do not YET know what that means, every time someone clicked over to her site, it cost her $11 Bucks. So for her $200 she would receive only 18 visitors to her site! Now figure that only 1 or 2 of those people actually applied.
The point of my story is not how much you spend but how you spend it.
Your long term goals should focus on such things building link popularity, Getting a good position in search engines and creating some good public relations with your site. These goals for the most part are less expensive but take time to implement to be successful. Be prepared to wait at least a year before you site actually can be seen in the search engines with a good position.
(Your site will be searchable within a few weeks but you may be the 400th result for 'Refinance in Nome Alaska')
In conclusion, 'You need to spend money to make money' and 'Good things come to those whom wait' Although cliché, They still apply.
Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.
Motivating Shoppers with Online Coupons (Part 1 of 2)
Online shopping continues to grow at leaps and bounds. Depending on who you ask, the numbers for increase in e-commerce have been consistently coming in at 20-30% year over year. These numbers present a great opportunity for online stores of both products and services. But despite these staggering figures, increasing competition continues to dilute the marketplace. One great opportunity for sellers to increase traffic and revenue in their virtual stores is to offer online coupon codes and discounts through an affiliate program and their advertising. Coupons and discounts have always been a great way to motivate buyers in brick and mortar stores, and now that opportunity has migrated to web shopping!
10 Resourceful Ways to Recycle Digital or Small-ticket Products
Have your product sales slowed down? Do you want to give a new lease of life to one of your digital or small-ticket products?
Online Parties with a Twist
We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales!
Twenty Ways To Profits Online
1. Offer to write exclusive articles (that means you only submit them to one place) for high traffic web sites in exchange for a link back to your site.
The Reality Of How To Make Money In An Online Business
"Making money online quick and easy" seems to be the buzz word today in the home business and money making arena online these days. It would seem at first glance that making money online seems to be a very simple thing. However, as most internet marketers would tell you, this is not true as making money online is a serious business and hard work has to go into it.
The Rats Are Winning the Rat Race
There was this great entrepreneur who came up with a genius idea. He went and bought eggs; lot's of eggs and paid 5 cents per egg. Then he painted the eggs and sold them for 3 cents. While doing this he became a millionaire. How in the world did he do this?
What Does It Take To Become An Internet Marketer?
I have heard many people say all it takes to make it in Internet Marketing is desire.
This Here Web Aint Big Enough For Both Of Us! Can You Corner Web Market Share With Negative Action
If you're a fan of Western movies I'm sure you've heard most of the title line before; just replace "Web" with "town." That line of dialog is offered right before the two cowboys go outside and have a deadly gun duel. Wind blown tumbleweeds and shades of the OK Corral as a backdrop!
Stitching Up a Niche
I am a great admirer of businesses that serve and market to one or a small number of niches. It's such a great business model and one of the fastest ways to grow a business. I know one marketer who develops websites exclusively for life coaches, another business that develops marketing programs for the spa and pool industry, and another business that specializes in providing tax services for clergy. And they're all busy!
Benefit By Helping Others Plus How To Create Urgency So People Buy Now
Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site.
Ten Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page).
Internet Marketing and Leveraging the Power of Networks
Creating a network -- meaning a community of users -- for your company is something that has always been valuable, but has become virtually indispensable to the success of any Internet company. The leaders of the Internet -- such as Google and Yahoo! -- all apply the idea of creating a network, and have profited substantially from it.
5 Keys To Making Money Online
Would you believe there are tens of thousands of people who have found ways to make money online? Not only that, but their incomes are significant and growing, due to little competition and low cost of entry. If I can do it, then there is no reason why you can't. You can literally begin making money right away.
Do Online Business Ethics Exist?
In the world of online busines something has gone wrong. Something has gone badly wrong. In the pursuit of wealth and success business ethics have not so much fallen by the wayside as been torn up, stomped on and burned to ash. Where some loose form of rule may have applied before there now only exists chaos, greed and hype.
Do Your Words Need Protection?
Recently, attending a local event, I found myself chatting with a young woman I'll call Pearl. When she learned I was a writer she asked, "I wrote some poems when I was younger and I would like to copyright them. What should I do?"
Using This One Simple Word Helped Triple My Sites Profits
This article is very important.
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing?
Creating Multiple Streams Of Income Part 1
One day I was talking to a friend who had made his money in real estate. He had bought apartment buildings, paid them off, and now lives off of the income his building bring in month after month. I said that sounds easy enough. He told me that if he had to do that today he wouldn't even try. At the time he bought his buildings real estate doubled in price about every 6 to 8 years. He told me that you would have to wait at least double the years to see any real increase in value.
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Silver Surfers: Successful Online Marketing to Seniors
If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. And, they have money to spend.
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