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Internet Marketing Requires Persistence
Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it's very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:
When possible, use free or low cost online services to build, host and promote your site.
Keep your business overhead as low as possible by staying debt free.
Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.
Target your audience. Untargeted mass email campaigns don't work. Most people view this as a form of spam and are turned off by it. It's really a waste of time and money and may in fact, be detrimental to your business.
Create a newsletter that existing customers can 'opt-in' to receive. Use it to keep them up to date on new products and specials you are offering. Send it out regularly. Make sure you provide useful articles or information in your newsletter. If you don't, you'll lose your subscribers.
Buy relevant targeted advertising from other Web sites. For example, if you carry a line of dance shoes, buy advertising on sites that sell other types of dance things.
Try and get reciprocal links with sites that have related products or services to sell. This way you can build your user base.
Make sure the text on your Web site includes relevant key words so that you will have high relevant positioning in search engines and directories.
If you display images on your Web site of your products, make sure the images are high quality.
To minimize page loading time, use thumbnail photos so users can decide what images to enlarge and look at.
For each image, provide text that is descriptive and answers potential questions customers may have about the product.
Make sure your Web site is easy to navigate so that your visitors can find what they are looking for quickly.
When planning your Internet marketing strategy, don't forget to include your Web site address in your traditional print media. Direct visitors to your Web site as often as possible. Remember, your Web site is never closed for business; it's working for you 24 hours a day!
Scott F. Geld is the Director of Marketing for MarketingBlaster.com, a company providing targeted traffic that often beats the major search engines in conversion ratio and ROI (the metrics that really count). For more info, visit: Marketing Blaster, Inc.
The Five Golden Keys To Massive Passive Income
You can earn a large monthly passive income with a minimum knowledge of the Internet, sales or marketing. In fact, you don't even have to have a website to be successful.
What Not To Do?
As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more.
Dealing with Refund Requests ? Internet Marketing
I think we all cringe and dread when we open our mail box and see that dreaded "Refund Request" in the subject line. And I guess we dread it for a number of reasons.
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The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google. Now you must be prepared to wait six to nine months to even see your website in the searches. Why has this happened?
Stepping Outside the WAHM Zone
Often times on message boards you'll see several reps from the same company, making it difficult for all reps to gain enough sales. We've also seen issues where some reps dominate certain boards or even go so far as to steal potential customers and recruits. While there is no real easy answer to this problem, there are certain things you can do to gain your fair share of sales.
Great Ways To Obtain Link Popularity
I hate reciprocal linking.
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Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running.
8 Solid Reasons All Non-profits Need a Web Site
A nonprofit organization can take advantage of the Internet for at least eight purposes:
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There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.
Website Marketing Secret: Why Your Website Is Not Making Money And How To Turn It Around
The secrets on how to send a floodgate of traffics to your website and explode your sales.
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What is direct marketing? Put simply, direct marketing is a process of recording information about your customer's response to a planned marketing activity.
Breakin It Down
I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day.
Viral Marketing:10 High-Impact, Viral Marketing Strategies,To Explode Your Sales
Hello, do you have any website that is not bringing in a lot of sales?
Top 10 Marketing Tips for Newbie To Start
Looking for some tips on being a newbie in the world of marketing? Here are a few to think about (and do!).
Physical and Mental Fitness for Internet Marketers
As you may have already read in our article "Health effects of internet marketing", internet marketers are particularly prone to a number of negative health effects due to the long hours and significant effort necessary to develop and maintain an online business. Those who choose to do so at the end of an already long working day are perhaps more at risk than most and could therefore benefit most from an improvement in both their routine and their environment.
Growing Your Business In CyberSpace
A synopsis of Philippa Gamse's Presentation to the National Speakers Association, Washington DC chapter on Saturday, January 10, 2004
How A Change in Perspective Can Help You Make More Holiday Season Sales: Pt. One
Some sites are perfect for the Christmas season - their products fit easily into the idea of gift-giving. But what if the products and services you offer are for small business owners?
Is FREE Killing Your Sales?
"FREE" what a great word.
Joint Ventures - 8 Incredible Ideas to Boost Your Web Business!
A joint venture is when two or more businesses work together in a partnership for a period of time. Joint ventures are used frequently online because two businesses together can usually achieve a lot more than one on its own. Joint ventures maximise the possibility of beating your online competition. Here are 8 exciting ideas which will show you how profitable joint ventures can really be.
7 Tricks for More Holiday Web Sales
"Black Friday" has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone ? a whole third of the sales for the entire year. (Source: eMarketer.com)
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