|Ðð©'§ Internet Marketing Information Library|
An Introduction to Mortgage Marketing
The other day I had an appointment to meet with a client about a real estate classifieds website. We decided to meet at a local restaurant and discuss the project over a few beers and oysters. For the first hour or so we talked about his goals and the general operation of the website, the design, functionality and his goals for the next year or two. I finally asked him about his marketing budget and what forms of advertising he was planning to use. Not to my surprise, he replied "I will just get listed in Google and the rest will fall into place." Mind you, I'm sitting there with a well proposed business plan in hand, mission statement and all, although the section on marketing was no where to be found. I spent the next hour giving my new client the abridged version of Internet marketing and advertising. Needless to say, the reality made him reconsider his marketing plan.
The truth is that most people believe that they can abandon all "Off Internet" marketing and become the next LendingTree.com within a month. Obviously this statement may be a little over exaggerated but the principal is still there. A website should be an extension of your physical company and treated as such.
Your Site Is One In A Million, Literally!
Let's do some Googling, search the Internet for the most popular mortgage keywords such as; mortgage, mortgage calculator, refinance and such and notice the amount of results found. Now realize that every one of those sites is competing for the same lead. They all have their ways of promotion which they believe will get them that #1 position on every major search engine. Fact of the matter, there is no magic solution to get you to number one but there are plenty of simple things that can be done that can get you your own little piece of the internet lending industry.
I have compiled several articles at www.mortgage-design.com that can aid in your Internet growth. Please realize that only you can make success happen and not your site. Happy Promoting!
Anthony Urso is a leading freelance consultant and designer for the mortgage and lending industry for the past 10 years. A graduate of Johnson And Wales University with degrees in sales and marketing, he has help hundreds of brokers and lender realize their marketing goals.
You Know Internet Marketing Is for You When
There are many people in the world who feel stuck in jobs they hate and lead lives they can barely afford. These people feel frustration is a way of life, and consistently feel they are missing out on the things that really matter. They must consistently choose work over family, friends, and personal interests. You may be one of these people. You may feel the frustration of being undervalued and lacking the kinds of challenges you are perfectly capable of living up to. If you are one of these people, then Internet marketing might be for you. There are factors that suggest Internet marketing might be a way of life you could enjoy and flourish in. These factors can be seen in your answers to some simple questions.
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Be A Hot Guest
Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah... and start doing radio.
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Using This One Simple Word Helped Triple My Sites Profits
This article is very important.
Niche Marketing Nuggets: Picking the Gold from the Internet Mine
Building an Internet business based on a specific niche is not only good sound business it's smart.
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological principles that are involved in the process. Reverse psychology on the other hand, is even more powerful when it is used properly.
Great Ways To Obtain Link Popularity
I hate reciprocal linking.
Trust, the Key to Success
Not everyone is comfortable putting their personal information online. It is up to you to make customers feel at ease while they do business with your company. This means boasting your reputable name on your site with the Verisign Banner or the Better Business Bureau seal. These are not just added accessories to make your site look pretty this is your good name hard at work.
The Unsung Heroes Of Internet Marketing
One of the reasons that people fail to earn anything close to a living on the Internet is that they fail to take the time to learn how to do it!
Becoming A Successful Internet Entrepreneur
You're motivated to run your own business, aren't you?
Viral Marketing - Spread the Word
While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may accept, should the price favour them.
Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it.
The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I'm a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother's couch after we had stuffed ourselves with cake from our parent's anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn't be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?The debate got pretty heated, and soon we decided to bet on it. We bet each other a new iPod player (pretty technologically oriented there, but I figured that I could sort it out once I won) that the other person would have much better shopping runs if each of us used the other's techniques. I was positive that if she could discover how nice it was to go into the brick and mortar shops, she'd forget all about online shopping ? and I definitely knew that I would like shopping online. Since we were basically buying gifts for the same people, we'd have a fair contest. We'd be fair in our evaluations, as well, and insist on telling each other how we'd done. Each of us would rate the shopping system on ease, quality, price, and getting gifts that was appropriate and appreciated by the recipients. Here's our results:For our brother's present, I hopped onto the internet and typed in bird watching into the search engine. After searching through a couple options, to my surprise I quickly found a birding book that was specific to our state, plus a CD of bird calls. The site not only offered free shipping, but would wrap the package and mail it to the my brother. "Well", I thought. "That was easy ? but I knew books and CDs were easy to get via the internet. How about something tough?"I thought I'd cheat a little bit by trying to find something that could only be bought locally. That failure would take my sister's idea out the utility of online shopping and blow it completely out of the water. For this specialized task I picked one of my favorite foods ? the organic, wild blueberry pancake syrup sold in our local farmer's market. While it's always a pain to wake up early on Saturday mornings to drive all the way down to the market, it's worth it to get this locally-made, yet exotic product. Unfortunately for me, it was easy to find. I entered the phrase Blueberry Syrup into Froogle and it was the first product sold there. I had no idea they sold this stuff on the internet! The new franchising and marketing opportunities have enabled the local growers to market and ship their product all over the states.One last shot ? I'd look for something for my sister, to get something so personal and unique that you'd definitely have to go there to get it. It was an item that we had seen on a friend's wall, and for years now my sister had wanted one of her own. As it turns out, Thai elephant painting (the elephants grab paintbrushes with their trunks and then paint a canvas) is now online, and yes, they will take custom orders. I hadn't really been willing to fly to Thailand to get a painting, anyway, but I certainly hadn't thought that would have been online.I called up my sister in defeat. After two hours online, I had bought all my major presents. Sis answered her cell phone and said that she was still stuck in rush-hour traffic on the way to the store.
Why No Online Marketing is a Failure (Its Only a Test!)
Just yesterday a colleague of mine, whom I'll call "Sandy," asked my advice about marketing her new information product online. She saw some of my banner ads on a particular Web site, and wanted to know if she should put her own up there.
Local Search Makes Your Business a Big Fish in Your Local Community
The Internet Contains Billions of Website Pages - All Clamoring for Attention
12 Steps to Creating a Business Online
Magic Of Direct Response Website
For a web site to make the most money it must be a direct response web site. That does not mean that sites with contents do not make money. But for a small business owner the direct response website is the key to real profits.
How To Make A Lot Of Money On The Internet Doing Nothing
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth.
Creating Functional Dialogue for Your Website
Opt in clicking promotes your business. By increasing link exchanges within the promotional copy on each page of your website, your website moves for you. It moves your clients to buyer pages, selling your products, and keeping the client actively clicking within your website pages.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|