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A Tip to the Beginning Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing.
Marketing, as we know it, primarily concentrates on consumers . As Internet marketer, your responsibility is to determine your consumers` - or potential customers` - needs and desires. You then develop strategies - both online and offline - about your product`s important features, persuade your potential customers to purchase your product, and make sure your customers are satisfied with their purchase.
In the olden times marketers stopped with the sale of products and services. Today, successful marketers make it their strategy to sell to existing customers more than finding new buyers. Why? Because it is more profitable to sell to existing consumers than to new ones!.
Why do I belabor this definition? Because in essence, that is what marketing is all about. If you understand the above definition, and I have highlighted the important keywords, your duties as Internet marketer is placed in correct perspective. With this at the back of your mind, there is no doubt you will become a profitable entrepreneur.
With marketing as defined above, you now understand why almost all the successful Internet marketers today flood your server with opt-in emails. Or fire you up with their newsletters` latest edition. Because they consider you as within their loop of customer base (even if you have not bought from them before; your only participation to their business is to sign up for their newsletters` subscription forms).
Be that as it may, we now go back to the definition of marketing given above and list down the important keywords. Internet marketers tweak the keywords inside and out. Million of pages have been launched on the Internet out these keywords.
The shady marketers target all and sundry potential customers, prying on the innocents specifically. They offer all kinds of products and programs, rather than educating the unsuspecting readers. If you were one of those who is a beginning Internet surfer to scout for an online business, in all probability you have been victimized by these shady characters. Beware therefore.
Rick Tanzo is the web designer - owner of http://www.internetmarketinglearningcenter.com. The site offers: simple, fast and easy way to learn Internet marketing, home based business opportunities, best afiliate programs, free downloads, and best deals online.
Are You Looking For A Long-Term Or Fly-By-Night Business?
I have received many emails or calls from my network marketing prospects asking me how fast they can start to see profits. My answer to them is simple, How much and How fast you earn depends on your efforts. Most of them Do not satisfy with my answer. They will argue Company Xyz guarantees I will be in profit in my first month, The Sponsor from another company guarantees me to earn Even in my first few hours
Selling to Sellers - Utterly Stupid Idea or Not Quite?
The list of promotional tools and resources available to online marketer today is very impressing, and new ones appear almost every day, each fancier and more sophisticated than ever. Almost all of them however are touched (some will even say "cursed") by a sort of the original sin. After all, after SPAM became criminal offence and as the result direct email marketing became all-but-impossible, the only people who see your offer are those who are also trying to sell something. Every thinking person involved in the Internet marketing must have noticed this disturbing fact. Most marketers evidently try to forget, after having classified it as some modern version of the ancient Achilles and the Hare paradox - intellectually sound perhaps, but not really applying to the real world. Other escape into "niche" markets where you sell to "normal people" i.e. not-marketers. Which of course is a perfectly valid and often profitable option. But is it really THE ONLY rational solution? Is it really not possible to sell to other marketers and be successful in that? In my opinion this "selling to sellers" is not at all as absurd as many people believe. It's simply different. And I often wonder why so little has been told about this difference by the experts. Because to me it seems to be the most important aspect of your marketing, the most important initial decision: "Will I be trying to sell things to people at large? Or perhaps will I concentrate on selling tools, resources and information to marketers?". And even the obviously important question of tangible vs. intangible merchandises doesn't seem to me more crucial. There are two main branches of Internet marketing. They are, as I will soon try to prove, very different but none of them is "absurd", "stupid", or by definition unprofitable. Of course, there are many more branches. Whether you're selling tangible or intangible goods is perhaps equally important. I don't know. In any case it's much more obvious and widely understood. (That's probably because selling of tangible goods is as old as the humanity itself, and in it the tested methods of the post-order selling still basically rule, though of course adapted to the virtual reality.) Let's now give those two categories some short, simple names for the use of this text. How about "X marketers" (from eXternal) and "N marketers" (from iNternal)? The X marketers will be those selling to the "world at large", and N marketers will be those selling to fellow marketers. Now, an explanation is needed. When you start your marketing career you don't usually "decide" whether you want to be X or N marketer. It's mostly determined by the promotional tools you have access to at the beginning. If you start without any investments, or only with little ones, you will be using opt-in lists, traffic exchanges, FFA pages and similar resources. Then, by their very nature you start promoting to people who see those ads, and who are those people? Of course they are other marketers using the same tools! You have become an N marketer without even giving this issue much thought. (It can be noted that you are an N marketer trying to sell to other N marketers. Selling to X marketers seems a much more difficult matter, for they don't use the same promotional tools, or at least not in the same extent. You will need to be somewhat of a Guru to start selling to those people! No doubt there's lots of common between those two branches. After all "the money is in the list", and the really big profits come from back-selling to people who have already bought from you, are satisfied, trust you and therefore are willing to buy from you more. This part of your business will be fairly similar, no matter if you send to marketers or non-marketers. There are also important differences of course. If it wasn't so our distinction would have little meaning and so the this article would have no meaning. But those differences are very visible. let's start with the language itself. If you are an N marketer and are successful, have a list of many thousands happy clients and so on -- then you will be soon called a "Guru". If, on the other hand, you're enormously successful in selling let's say 2' x 3' stainless-steel widgets (or ebooks on painless, well-fed & lazy slimming for that matter), which of course means that you are an X marketer, then, even if you have thousands of faithful clients with deep pockets, instinctively reaching for their credit Platinum cards whenever they hear your name... Well, you will of course be admired and envied, not to mention rich, but you won't be called a Guru! You might be called something like "a Great Salesman", which is not too bad of course, but it's not the same,is it? Another difference is that in N marketing you don't usually speak much about "niches". Selling memberships in credit based opt-in lists from some external point of view can be seen as much "niche marketing" as selling, let's say... polishing-wax for pet anacondas. Not true? But I personally have never heard this term used in this context. The most important differences are however in how X's and N's find their clients in the first place. Or sometimes how they let themselves to be found by them. This is not just a play with words, as search engines do exactly that -- they let people find your offer, don't they? There are of course many different types of search engines and similar systems ("normal" search engines, Pay Per Click search engines, directories etc.) but from the viewpoint of the potential client they basically do the same thing. And for the X type marketer they are nowadays one of the very few available means of promotion. Of course it's in large part because they are very powerful tools, providing you with highly targeted hits. If you're able to get high position on those search engines that really matter (and don't get bankrupt on the way, as they tend to be costly) you're almost there. Add some off-line promotion and you're on your way to become The Great Salesman. (Of course all other aspects of your business also must be done right.) If however you have decided that selling to sellers doesn't sound so absurd or pointless as it is often presented, then your options are much more numerous. Which is a good thing of course, though your competition also has the same options, so it's not an unmixed blessing. You must show your offer to marketers, so you need to show it where marketers are looking for offers. Why should they be looking? There are two main reasons. The first reason is that they simply are forced to look at your offers. How? Why? By whom? It's simply that many, if not most, of the methods of online promotion available today base on the principle reciprocality. Which in this context means: "I will take a look at yours if you agree to take a look at mine". Yes, of course, you don't always have to actually look at those offers. Often you can pay the service to show your offers to others and ignore theirs. Still, the people who will see your offer will be those who want to show theirs to the world. (Of course they don't necessarily need to be commercial offers, they can be sites devoted to hobbies, charities, private or group obsessions etc. But they all want to SHOW people something rather than SEE somebody else's offer.) Does anything positive result from this fact? And, to pose a much broader question: does the marketer trying to sell to sellers (N marketer in our terminology) have any advantages over the one trying to sell to non-marketers (X marketer)? My answers would be: YES and YES. Why? There are a few reasons. Some of them pretty trivial though not without importance, like the fact that marketer usually is much more exposed to contact with offers from online businesses. Marketer also has some needs that can possibly be satisfied by buying things online. Two sorts of needs in fact. Firstly, the same needs that everybody else has. Secondly, specific needs related to Internet marketing. By being rather more exposed to Internet ads and offers than an average person, more used to it and understanding it better, marketer would probably buy more things online. But the other type of needs is far more important here. Now for the second type of needs. Marketer will need marketing tools, resources, information... These things change and develop in an enormous pace. This is of course a truism but it's absolutely true. If you're able to quickly find new promotional tools, opportunities and/or information on Internet marketing, you will be in position to sell (more or less directly, we will not plunge here into discussing downlines and referrals) these information - for after all it is exactly information! - to other marketers. I personally see no reason why marketers should be less receptive to this sort of information than average person. In fact they are probably much more receptive, as they know perfectly well how much in their personal lives depends on those tools, information and opportunities. It is probably not true that whole 95% of people trying to earn online is not earning any money, but it must be obvious that most marketers still have not found their way of doing business online and there's no reason to believe that this situation ever radically changes. So it's not only information on new available services and opportunities that is sought after, and therefore sellable. In order to be successful in this sort of business, where there's so much available information, potential chances and risks, and so little road-signs that can be fully trusted, one needs to find their own way. Way of doing business online. Human life being as short as it is, with most often very limited finances (or you wouldn't spend your time in front of the monitor with uncertain result, would you?), people who still haven't found the right method and attained real success in online business will need a "recipe", or, perhaps better, a successful person to help them -- a teacher, or even perhaps what the Americans call "the mentor". (There's this old joke about some American children asking their parents to pay them tree-climbing lessons, but Internet marketing without qualified help is a dreary and very risky thing to do.) If you already are successful, then being the N marketer you have serious advantages. One of them, perhaps the most important, is that you only deal with one (big, that's true) issue: online marketing. As X marketer you would need to handle both marketing itself and the market niche you're in. This fact has some further interesting effects. For example this that by attaining success as N marketer you're becoming a Guru, or "almost a Guru", and this time I'm using this term without irony. What I mean is simply that you've become an accomplished expert in your field, which of course is Internet marketing. While if you attait even the biggest success in selling widgets online, you will be a "Great Expert In Selling Widgets Online". Which means that you will be generally seen as a crossing between "widgets expert" and "marketing expert". Nobody will be certain how good you are in any of those two parts of your activity! Effect of which will be that your success will be much harder to duplicate! You will have much more difficulty in teaching people your tested business methods. If they are not going to sell widgets like yourself, nobody can be completly sure it's the best marketing practice that you're teaching. And the widget niche may be too small to accomodate many new players. It will be a totally different matter with general marketing knowledge that you obtain practicing N marketing. One special advantage that N marketing has is something that I personally call "self-propelling money machines". So far they are not very numerous, at least those that work smoothly and bring tons of money without constant need for adjustments and pushing. But there are some, pretty successful. And their will be more. What are those self-propelling money machines? They are smart combination of promotional resources with selling. One could say that they are resources that sell themselves, automatically. The simpler form cosists of just two main parts: the Lead Generating Module (more often multiple Resources) that are constatly being sold by something that can be called the Selling Module to the leads they generate. One program that I remember that worked like that was CommisionSpyder. In another, more advanced, version is probably best represented by the new "Explosive" ebook by Stephanie L. Woolford, a very successful online marketer. (This ebook can be for example found on http://ebiz-guru.com.) Here one can three conceptual modules: the Lead Generating Module, the Selling Module, and an ebook (that can be either free or paid) that ignites the whole process. I'm not sure I managed to describe the idea clearly enough, but it can be understood when seen in action. Ebooks are supposed to be the almost-perfect business and in near future they may really become that. If we assume that this statement is true, we can say probably risk an opinion that X marketers have greater chance of publishing a competent book on topics related to their chosen niche they know lots about, while N marketers seem to have much greater chance of publishing purely marketing ebook, "viral" ebooks, and ebooks of the sort mentioned in previous paragraph included. Which seems to be another advantage of N marketing. So after all Selling to Sellers may not be so stupid idea, wouldn't you agree?
Its a Community Thing!
You have this great website, you have sent out e-mails regarding your services, printed out hundreds of brochures which you have given to friends and relatives, but what you really need is to get people talking about what you offer. You know that if you can do that, people will recommend you to others and your client base will begin to grow. Sounds great, doesn't it? But how on earth do you get people talking?
Advertising That Yields the Best Results
In today's world, online advertising is KEY to the success of your business. Your initial approach is what draws the curiosity that ultimately leads to the sale of your product. And of course, you only get one opportunity to make a first impression, so let's learn how to make it a great one!
Persistence Pays ? Sweet Rewards of Dogged Marketing
No doubt, online marketing is the fastest way to get noticed and the best way to market yourself online is by having your own website. That said, this has been an open secret for some time now and everyone has jumped on the online marketing bandwagon. Therefore, unless you are selling something extremely unique, you will have to ensure that you are heard and seen in the virtual world above the din and distractions of other websites.
How SPAM Sells Sex, Greed, and Survival
The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.
From Niche Marketing to Fragmentation
Think about something Bill Cosby said and ask yourself "how does this apply to your current marketing. Cosby stated "I don't know the key to success, but the key to failure is trying to please everyone."
Want To Make Money Online? You Need To Sell What People Are Buying
For several years now, enterprising individuals like you have been trying to make money on the Internet. It's flexible, low-cost, and if you do it right, can be extremely profitable. If you're among those who have tried to succeed and have not yet found that magic formula, you may just need to re-evaluate what you're trying to sell.
A Powerful Selling Tool on the Net - 3 Factors To Apply
The Internet is a powerful selling tool. Never before has it been easier to start a business, be able to reach out to literally millions of potential customers and make your business succeed.
Why You Need To And How To Follow Up Your Visitor Or Customer
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
The Relation Between Internet Marketing Education and Profits
Many people join internet business opportunities online blindly. By this I mean they join everything that promises them fast bucks and then one to two years later are dejected and unhappy at their dismal returns online with regards to their capital outlay in terms of time and money. Thus the most important thing you need to do today is to get a proper education in internet marketing. The co-relation is clear the internet is all about information and by learning how to package information online you will make more profits from your internet business no matter what you are promoting.
The Facts You Should Know About Internet Marketing
I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. I thought probably I am the luckiest guy in the world. I have a gorgeous wife, a cute doll (my daughter). I have money and time to enjoy life, and I dont need to worry about my future. Suddenly I remember those days when I started Internet marketing.
The Niche Website Naming Secret
Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that?
Seven Tips For A Successful Internet Marketing Campaign
Often there can seem to be very little difference between two marketing campaigns. However the difference between average marketing and profitable marketing is immense. Here are my 7 tips for ensuring success from your marketing campaign.
My Top 7 Favorite Ecommerce Tools
When you make your living on the Internet, you sometimes forget that the resources you use every day (and take for granted) might rate an incredible discovery to anyone who doesn't already know they exist.
An Approach to Advertising on the Internet
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.
What Are 7 Psychological Triggers That Make People Buy?
Did you know that there are seven psychological techniques that literary persuade people to buy?
Website Marketing: 10 Smart Ways To Profit In An Uncertain Economy
When the economy is booming, you may do well in your internet business.
How to Tap the Profits Hidden in Your Internet Business!
I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast.
Internet: The Darling Of Business
Internet has become indispensable in our lives. It has become the biggest source of communication and information for us. Just pause for a while and imagine being without it.
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