|Ðð©'§ Internet Marketing Information Library|
HOLY TRINITY: The Three Focal Points Of A Successful Online Venture
"For which one of you, when he wants to build a tower, does not first sit down and calculate the cost, to see if he has enough to complete it?" - Luke 14:28
Business is once again thriving in the online scene. It has successfully rebounded from the tragedy of the dotcom bubble burst during the millennium's turn. This renaissance of promising opportunities has lured many souls to pursue their dreams of electronic prominence by setting sail on the vast seas of cyberspace. They fear neither the turbulent waters nor the ferocious sharks. They have goals to fulfill, and they feel that this desire is enough to make them prosper in this brave new world.
Or so they believe.
Doing business online requires more than just passion and courage. It requires more than savvy smarts and quick wits as well. Mere bravado would only spell doom, and unfounded confidence would be an insolence that courts disaster. More than anything else, doing business online, and eventually being successful at it, requires a mastery of the basics.
There are fundamental rules in online commerce that are often neglected by those who are overzealous to cash in on the latest trends. The early bird may catch the worm, but it is the wise bird that will be able to know when to strike at any given time. A review of these rules is necessary to arm us with the tools that could serve a lifetime of flourishing trade.
Your business may hide behind the veil of a corporation, a partnership, or an anonymous cyber company, but it will still be you who will ultimately call the shots. The decisions you will make are the ones that would steer the course of your business' fate.
It goes without saying that knowledge about the trade is of utmost essence. You cannot dabble in technical fields without the necessary familiarity with the intricacies of information technology. You may hire learned people, of course, but they will merely help you operate the business. Ownership is yours, and it is your choices that will spell the difference between failure and conquest.
Your love for the particular trade should also be considered. There will be trying times when all would seem hopeless, and your dedication will be called to step up to the plate to determine salvation or surrender.
If you do not know yourself, then you will not know how you will be able to handle your endeavor. How would you know which strength to exploit? How would you know which weakness to complement? How would you be able to foresee the outcome of most eventualities? There is no greater risk than the uncertainties that you yourself would cause.
KNOW THY MARKET
It all starts with a question: what do people need? The idea is formulated with another query: what am I capable of providing? The business is conceptualized by yet another thought: how could it benefit me?
By knowing all the answers to the foregoing, you would have consequently determined your market, or that group of people you want to cater to. Establishing who they are is one of the primary considerations in conceiving a solid business plan.
Garnering their attention is the domain of marketing. There are various strategies that can be employed to achieve this. It is important to choose the right kind that would play to your strong points and would be appropriate to your target market.
Once you have gathered them, your focus should shift to means on how to keep them. Maintain their interest. Devise ways that would assure them of beneficial rewards for their continued patronage. Generosity can play a big part in this area. Offering clients with bona fide discounts, for example, would create product loyalty, and you will end up with guaranteed returns for the long run.
KNOW THY BUDGET
The bottom line of every business is profit. If a business ceases to be profitable, then its existence is better left abandoned. Your budget is an integral consideration in deciding what trade you should establish. Certainly, you wouldn't want to embark on something that is bigger than what you could afford. You'll just end up in a pile of rising debts, if that were the case.
A cliché in business goes like this: start small.
It has become a cliché because it has been recited over and over through the years. The reason for its incessant proclamations is because the maxim is true. Starting small would be safest and most prudent route to take. Aside from a minimal financial investment, you will be able to learn about the trade from the ground up.
You also have to manage your resources well. This would ensure optimal performance and a stable cash flow. A sustainable balance between expenses and income is necessary. A surplus of income over expenses is ideal and should be made the goal.
Lastly, think long and hard before expanding. There are many instances when keeping the business small makes it more profitable. Remember, it's not the size of the undertaking that counts, rather, it is how much it earns that ultimately matters.
Gunnar Berglund has been a "internet- hardworker" for the last five years He publishes The meonit Gazette http://gazette.meonit.com and runs http://www.meonit.com and http://www.grabinternetprofits.com
Breakin It Down
I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common complaint I hear from them is that they are constantly overwhelmed by the enormous amount of information that they are bombarded with each and every day.
Google Sitemaps ? A New Free Google Tool
Google has released another valuable. The tool, "Sitemaps", allows you to notify Google of site updates. As with all Google tools, the service is free.
Viral Marketing: Is Your Website Infected?
Viral?Viruses?Infections?not pleasant subjects for most situations. Unless you're discussing Viral Marketing! Viral marketing techniques can help you create huge increases in both targeted traffic and customers for your website. In this article we'll briefly discuss some of the most effective methods of Viral Marketing.
How To Use the Multiplier Effect in Web Marketing
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.
10 Killer Ways To Multiply Your Sales
1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-up every few months.
Why You Need To And How To Follow Up Your Visitor Or Customer
The person who comes to your web site seeking products or information is a visitor. A person who bought a product or service of yours is a customer or client.
What Not To Do?
As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more.
E-marketplace ? Facts and Fictions
Not long ago, industry pundits were touting B2B marketplaces or exchanges as Internet era panacea for productivity and cost-cutting problems of corporate world. Buoyed by excessive investor interest and driven by a desire to cash in on the enormous dot-com valuations of late 90s, marketplaces were sprouting like autumn mushrooms. With the collapse of stock market, it did not take much time for burgeoning B2B marketplaces to come to a screeching halt!
10 Amplifying Ways To Turn Up Your Sales Volume
1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.
Dumb Money And Smart Money
One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.
Beat The Phenomenon Of Awful Sale Statistics
It is a purely shocking statistic, that only 4 in every 100 affiliates, actually turn over more than a few dollars. This is an truly awful statistic, but one that can be easily changed. The reasons as to why this phenomenon of awful sales occurs are numerous. In this article, I will be dealing with resell rights e-book packages, as the sales example item. However overall this article, can be applied, to any sales product.
Internet Marketing and Your Old Age
Everybody wants to learn how to make money on the Internet. What about saving money for retirement and your future? If you don't do it, who will? Alan Greenspan, Chairman of the Federal Reserve Bank, recently confronted the U.S. Congress about the cost of future retirement benefits.
The Fun and Ease of Online Shopping vs. The Brick and Mortar Option
When my sister and discussed our shopping plans this year we found to our surprise that our attitudes were much different. She was the hip New Yorker, living in a trendy section of Brooklyn and commuting in to her publishing job in Manhattan. I'm a down home Midwestern type of girl who prefers to drive everywhere and I love my suburb. We were chatting together on my mother's couch after we had stuffed ourselves with cake from our parent's anniversary party, and when we got onto the topic of shopping (my favorite pastime), my sister gave me quite a shock. While I was dreading the upcoming birthdays and Christmas, but my sister had a very positive outlook. She was looking forward to the experience, and I was flabbergasted.As it turned out, she was a devote of shopping online, and so she was looking forward to surfing around, researching options and deals, and getting all her shopping done early. I argued with her, saying that the personalization of actually finding a gift by oneself in person was something that couldn't be duplicated by a machine. Also, many of the really great items I would like to get were not the kind of items that were technologically oriented, and what little vendors would have their stores online?The debate got pretty heated, and soon we decided to bet on it. We bet each other a new iPod player (pretty technologically oriented there, but I figured that I could sort it out once I won) that the other person would have much better shopping runs if each of us used the other's techniques. I was positive that if she could discover how nice it was to go into the brick and mortar shops, she'd forget all about online shopping ? and I definitely knew that I would like shopping online. Since we were basically buying gifts for the same people, we'd have a fair contest. We'd be fair in our evaluations, as well, and insist on telling each other how we'd done. Each of us would rate the shopping system on ease, quality, price, and getting gifts that was appropriate and appreciated by the recipients. Here's our results:For our brother's present, I hopped onto the internet and typed in bird watching into the search engine. After searching through a couple options, to my surprise I quickly found a birding book that was specific to our state, plus a CD of bird calls. The site not only offered free shipping, but would wrap the package and mail it to the my brother. "Well", I thought. "That was easy ? but I knew books and CDs were easy to get via the internet. How about something tough?"I thought I'd cheat a little bit by trying to find something that could only be bought locally. That failure would take my sister's idea out the utility of online shopping and blow it completely out of the water. For this specialized task I picked one of my favorite foods ? the organic, wild blueberry pancake syrup sold in our local farmer's market. While it's always a pain to wake up early on Saturday mornings to drive all the way down to the market, it's worth it to get this locally-made, yet exotic product. Unfortunately for me, it was easy to find. I entered the phrase Blueberry Syrup into Froogle and it was the first product sold there. I had no idea they sold this stuff on the internet! The new franchising and marketing opportunities have enabled the local growers to market and ship their product all over the states.One last shot ? I'd look for something for my sister, to get something so personal and unique that you'd definitely have to go there to get it. It was an item that we had seen on a friend's wall, and for years now my sister had wanted one of her own. As it turns out, Thai elephant painting (the elephants grab paintbrushes with their trunks and then paint a canvas) is now online, and yes, they will take custom orders. I hadn't really been willing to fly to Thailand to get a painting, anyway, but I certainly hadn't thought that would have been online.I called up my sister in defeat. After two hours online, I had bought all my major presents. Sis answered her cell phone and said that she was still stuck in rush-hour traffic on the way to the store.
If you get an email with a title like 'Don't Ever Trust Me Again!' and continues along the lines of '... then you don't have to take my advice ever again!'
Words That Sell - Internet Marketing
Choosing your words will be the ultimate make or break you in the Internet Marketing industry and there are some words that will stand out like an Eskimo taking a walk through the desert looking for his igloo.
Simple Steps to a Great Banner Ad
Everyone is using them now and if you're planning on creating your own banner ad then there are some things that you should know.
Hide and Seek
What's happening to the personal touch on the World Wide Web?
I Don?t Smoke, But I Love a Good .sig!
.sig, or "Dot Sig" as it's affectionately known, stands for "Signature File" and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence. It is traditionally used for things like phone numbers, alternate email addresses, mailing addresses, web site addresses, etc. However the real truth is, it can contain anything the author wishes to include. It is like having your very own piece of legitimate, non-intrusive, socially acceptable, 100% SPAM-free advertising space on every piece of email you send or posting you ever make!
Blog and Ping ? A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.
Top 5 tips for Marketing Your Real Products in Our Virtual World
It can be a challenge to market real/tangible products in the virtual world. And, it's certainly much different than marketing services or virtual products. We have put together a quick tip list that every tangible product based business needs to consider when selling in a virtual market.
|Home | Site Map|
|Copyright © 2005-2007 - Ðð©'§ pcMedix Computer Group Help Sites. All Rights Reserved.|