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Secrets of Successful Advertising
Here I will explain precisely how to advertise effectively, including:
1. The single most important thing to understand
Here's a topic that many business owners find confusing and frustrating. It's something that can eat huge holes in your budget yet, if done correctly, can create huge profit windfalls and massive growth for your business.
I'm talking about advertising, the bane and boon of small business. How do you keep from throwing away your profits on ineffective ads? How do you target the right people with the right message in the right medium? How do you know if the ads you run are actually working? Excellent questions.
And now it's time for some simple, profitable answers. My goal over the next few pages is to help you unlock the secrets of successful advertising and put them to work for your business. I'll show you how to put together a winning ad one that produces an immediate, direct, measurable response from your target audience. No ad agency fees, no confusing hype. Just good old-fashioned salesmanship that gets results. Ready? Let's talk advertising...
Profit from the Secrets Of Successful Advertising
What's the secret to successful advertising? Is it about paying an ad agency lots of money for something clever and "creative?" Is it about cute, monosyllabic frogs obsessed with a particular brand of beer? Is it about sexy models and witty catch-phrases and fancy photography? No. No. And no. Advertising whether it's in print, over the airwaves, or via computer is about presenting a special benefit-laden offer to your specific target prospects. It's about making a successful sales pitch to the right people, and convincing them to make a purchase. That's the whole concept of advertising in a nutshell. How do I know? Well, although 1 won't profess to be the world's foremost expert on advertising, I have spent the past 5 years studying the lessons of some of the best advertising minds ever.
By applying their concepts, I've enjoyed considerable success.
First thing, try to step into a customer's shoes. When you are able to reach that level of understanding, you will be able to sell them what they want as often as they want it.
Sell Them the Benefits
The most important thing to understand about your customers or clients or patients is this: They aren't interested in the specific features of your product or service. They don't even necessarily want savings. And, as difficult as this may be to believe, they're not really interested in helping you and your business!
All customers whether they realize and acknowledge it or not really want just one thing: benefits. They want the benefits that your products and services provide them to help their businesses or improve the quality of their lives. If the best feature of your business is fast, reliable service, the benefit to the customer may be more time to do the things they really enjoy.
If you're selling the latest, state-of-the-art product on the market, why would your customer be interested? The benefit may be getting twice as much work done in half the time and making twice as much money. If your best selling point is the fact that you have the lowest-cost product, the benefit may be more money available to spend on other things that help improve a person's quality of life a bigger house, a car, a vacation, etc.
In How to Write Advertising That Sells, Clyde Bedell lists some of the benefits that have been proven to have appeal: comfort, better complexion, savings, sexual attraction, pride of possession, time saved, improved personal earnings, better health, prestige, more pep and vitality, and enjoyment. Understand the benefits your customers seek and emphasize those benefits in your ads! Use Your USP In any discussion of benefits, the concept of developing and promoting a unique selling proposition (USP) should follow.
As you know, your USP is the indisputably unique advantage that distinguishes your business from other businesses. It's really the essence of your business. It's the benefit or advantageous end result that you provide that sets you and your business apart from every other competitor. Your USP should be as strong and as self-evident as the Federal Express USP: "When it absolutely, positively has to be there overnight."
How To Get Qualified Visitors to Your Site
Having an eBusiness isn't just about getting gobs of people to your site and hope that a number of them buy. Having your little web counter screaming 50,000 visitors a day doesn't mean "jack" if no one buys from you. It isn't about the quantity of your visitors it's about the quality.
Anatomy of an Online Marketing Failure
Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."
Maintaining The Focus For Success In Online Business
Maintaining Focus is important for success in online business. One must have clearly defined goals and taking steps to accomplish them is key factor.
Scam And Scheme Free Advertising For Your Business Web Site
Since I own my own business web site and have looked for many ways to advertise cheap and for free, I have noticed how many sites there are out there that will try to get you to either join or buy advertising in one form or another. There are sites out there that will promise you the moon if you either join their "viral marketing" scheme or site that will cause your email box to become inundated with email ads from others who have fell for this.
Web Internet Marketing: 10 Magical Secrets To Make Your Ad Appealing
Do you want to make your ad appealing and increase Your sales?
Internet Marketing On A Budget
Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are many site promotion companies that promise to generate traffic for your site, but if you are a business on the Internet, you want more than just hits; you want potential customers to visit your site. The techniques discussed below will give you an understanding of what is working on the Internet, and bring those customers to you if properly applied.
Researching For Niche Markets
When it comes to researching for niche markets, many people are confused and are never quite sure if they have found a niche that is open to additional competition and still has considerable demand, or if the niche is closed off to new entry. The answer is there is almost always demand in niche markets, and if you feel the demand is being met then there is demand for additional niches within a niche market. When researching niche markets and trying to decide what would be most profitable, you should first look at what you enjoy and would be best at doing day in and day out. The reason it is important to analyze your desires and strengths is because you want your home based business to work and be profitable, and if you do not enjoy it you will not be able to give it the attention it needs to grow, regardless of the demand within the niche. So, evaluate what you like, your skills, what services or products you can provide, and then begin figuring out the niche for your particular skills and products. If you don't feel there is a high demand, or the market is already saturated, then consider altering your product or service a bit so there is a niche market for it. All you really need is a little creativity.
10 Things the Work at Home Online Business Owner can Do to Improve their Search Engine Rankings
Search engine theory is great but most Web Masters Say Show me the Results. These 10 easy to follow tips are sure to boost your Page rankings for a Targeted Keyword or Phrase.
Big Advertising Mistake - Dont Do This and It Will Save Your Advertising Budget!
Advertising plays an important role in your business (every business, actually!). But, there is one BIG mistake advertisers frequently do and this mistake could cost you a bundle!
How To Increase Your Web Profits by Cutting the Hype
'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy ? per ? bul ? ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl').
Web Success Secret - Overdeliver
A few days back I got an email telling me to look at a software which was revolutionary. It enabled anybody to earn lawful income on the internet without hype or without making any false promises, etc, etc...
Top 3 Free Marketing Techniques
If you have zero budget then this is the article for you. In this article I will discuss the best ways to market your website for free.
An Approach to Advertising on the Internet
Budweiser has the frogs. McDonalds has Ronald. Goodyear has the baby. Each of these companies has used different images as a means of advertising with traditional media. Television, radio, and print ads have been extremely successful in helping companies develop a successful brand image. With the World Wide Web, however, marketing departments struggle to incorporate traditional advertising into a high-tech medium like the Internet.
Marketing Automation For Small Businesses And Web Entrepreneurs
Many Internet marketers wonder how they spend less time marketing their website so they can focus on delighting their clients and developing better marketing strategies to improve sales.
How To Be 100% Sure That Your New Product Is A Winner
Yes folks, there is a way of making absolutely certain-sure that you have developed a winning product.
Website Marketers Enemy No. 1
There comes a time in your efforts to market your website that you realise that it's no longer enough to tell your family and friends to visit your website - you need to get some people who will pay you in cash rather than compliments. You need to start approaching other website owners and start building an online network of contacts.
Are You A Web Wannabe?
Web marketers see it all of the time.
Online Web Marketing Tips
Here is a list of a few of my favorite marketing tips and ideas. They all proved to be effective in my business, use them them for yours as well!
A Person Of Value
One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time.
10 Ways to Exceed Your Clients Expectations Every Time!
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering."
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